IO Integration Multi-channel Customer Experiences and Enterprise Communications with censhare

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Information about IO Integration Multi-channel Customer Experiences and Enterprise...
Marketing

Published on February 26, 2014

Author: IOIntegration

Source: slideshare.net

Description

Multi-channel content marketing is about providing engaging, relevant brand experiences to your customers. Increase brand loyalty and sales through engaging customer experiences. Effectively collaborate enterprise wide on all communications – mobile, social, print, video, web. Leverage, optimize and reuse content for traditional and digital channels. Break down the organizational and technological barriers preventing you from connecting your content with those who need it. Learn best strategies and technologies to help your organization deliver the right information, to the right people, at the right time, in the right language, on any device. Engage your audience, grow your business, and win markets with IO Integration and censhare content marketing solutions.

DAM and Delivering Multi-channel Customer Experiences David Parker, CMT | 02/19/14 © 2014 IO Integration, Inc. All rights reserved.

Trends in Marketing • • • • What is omni-channel content marketing? What are adaptive and agile marketing strategies? Why is inbound content marketing so powerful? How do analytics and predictive behavior data enable contextual content? • Is a brand‟s value increased by adopting omni-channel practices? • How can your brand be prepared for an omni-channel experience? © 2014 IO Integration, Inc. All rights reserved.

What‟s happening to modern marketing © 2014 IO Integration, Inc. All rights reserved.

Marketing is changing . . . through technology “Marketing technology as we know it has changed more in the last two years than in the last two decades.” ~Lawrence Baxter, CIO, Y&R Brands © 2014 IO Integration, Inc. All rights reserved. 4

You know you live in the Information Age when… consuming content feels like a losing Tetris battle. © 2014 IO Integration, Inc. All rights reserved.

And it will not stop growing . . . TB/yr 2013 2014 © 2014 IO Integration, Inc. All rights reserved. 2018

And it is being consumed constantly across many channels 70 minutes | web browsing 127 minutes | mobile applications 168 minutes | television © 2014 IO Integration, Inc. All rights reserved. 7

And good content gets you closer to your audience Images Assets © 2014 IO Integration, Inc. All rights reserved. Metadata Media Message Video Social

So you can build 1:1 Consumer Relationships © 2014 IO Integration, Inc. All rights reserved. 9

But combining customer data and analytics delivers Contextual Content A more powerful experience built on knowledge and insights © 2014 IO Integration, Inc. All rights reserved.

Building towards a customer conversation CUSTOMER CONTEXT EXPERIENCE Maximize this conversation? But how to conducethe overlap! © 2014 IO Integration, Inc. All rights reserved.

By building stories that connect . . . CUSTOMER CONTEXT EXPERIENCE Because it's not their relevance. messages that defines the impactit's the content of customer's engagement, and drives your your © 2014 IO Integration, Inc. All rights reserved.

The customer with a consistent experience Portal Website Extranet Intranet Online Analytics Campaign Analytics A/B or Multivariate Testing Location Tracking App CUSTOMER CONTEXT EXPERIENCE Customer Profiles Prices and Stock © 2014 IO Integration, Inc. All rights reserved. Social Media Campaigns Events POS Therefore, a look at the solutionshas to be Let's have customer experience landscape. CONTEXTUALIZED IN REAL-TIME Sales Literature

Agile and adaptive content marketing . . . Is not just about understanding the value of your brand in your customers hands . . It’s about how and when you activate it! © 2014 IO Integration, Inc. All rights reserved.

Let fans experience thrills that resonate. Let technology communicate. © 2014 IO Integration, Inc. All rights reserved.

Marketing is transforming from „I think“ to „I know“ THEN NOW Represent the brand Finding supporter • Represent the supporter • Find the supporter Mass Advertising Demographic • 1:1 targeting • Behavioral Point in time blasts Few isolated channels • Continuous relationship • Exploding integration channels 3rd party table Intuitive decision making • Owned big data • Fact based decision making © 2014 IO Integration, Inc. All rights reserved. 16 Mission Customer Intelligence Tactics Measurement

So Technology is driving new conversations . . . …with consumers across every media platform © 2014 IO Integration, Inc. All rights reserved. 17

Brands want to build consumer experiences Did you know… 60% of all goods are bought on the strength of the brand communications. Source: Millard Brown © 2014 IO Integration, Inc. All rights reserved. 18

But smarter brands want . . . © 2014 IO Integration, Inc. All rights reserved. 19

There customers to do it for them . . . Because it„s so powerful © 2014 IO Integration, Inc. All rights reserved. 20

Why do it? Because other brands are doing it with great results . . . © 2014 IO Integration, Inc. All rights reserved.

How can my brands gain an omni-channel capability By transforming Digital Assets into Relevant content stories © 2014 IO Integration, Inc. All rights reserved.

What about your multi-channel content strategy? Data & Information Apps CRMs Marketing Media Channels Events & Promotions Social Media Magazines Web2Print Intranets Websites Blogs © 2014 IO Integration, Inc. All rights reserved. Branded content Brand value

At IOI we bring together brands and marketing technology Content Web Print Mobile Social Networks PIM/ERP CRM Analytics Geospatial e-commerce © 2014 IO Integration, Inc. All rights reserved. Customer engagement Customer experience

By using smart people and smarter technology An Enterprise Content Marketing Solution (CMS) that automates the creation, production and execution of media content across multiplemarketing channels. • Creating once delivering multiple online and offline fan experiences. • Executing through internal and external communication channels Media Asset Management Publishing / Creative All Channels Online Offline Consumer Experience © 2014 IO Integration, Inc. All rights reserved.

To create a content marketing platform That Thrills! Brands like RedBull and GoPro understand that user generated content is the most powerful brand content. That Challenges! The new marketers will focus on in-bound user-generated content, but this means new skills and integrations will be needed to leverage the value. That Connects That is Relevant! Video generated TB‟s of data, but it needs meta-data tagging to extract the most value, including geo-spatial data, image data, and voice. Extracting this information requires contextual recognition and automated workflows. © 2014 IO Integration, Inc. All rights reserved. Brand Fans with

That leverages every single media channel you have... Retail E-commerce Digital Channel Offline Talent Event & Tour History Location Marketing Web Fan magazines Mobile Distribution Commercial Partnerships © 2014 IO Integration, Inc. All rights reserved.

To optimize content across all channels Website Webshop Various Campaign Topics Social Media Public Relations Media Advertising Promotions Dealers Point of Sale © 2014 IO Integration, Inc. All rights reserved.

With this technology . . . …your marketing will start working really hard in every area. Higher Efficiency in all processes Higher Creativity – less transaction work Higher Quality – less mistakes Fast – on all channels Save money – system amortized quickly © 2014 IO Integration, Inc. All rights reserved.

And your consumers will really . . . Your Brand! © 2014 IO Integration, Inc. All rights reserved.

Are you ready? Good Content Platforms need Planning, understanding and the ability To support the business goals © 2014 IO Integration, Inc. All rights reserved.

Understand the Global Brand Challenges . . . Grow global, regional and local brand values Increasing brand partners/sponsor access to relevant and engaging content Manage Increasing content Contextual brand communications Brand Need to managing increasing Projects & Scheduling Increasing need to fulfill more marketing channels Need to manage more meta-data ownership, rights and relationships © 2014 IO Integration, Inc. All rights reserved. 32

Then define the business requirements and features User access & ease of use Content search & review Relationship management Metadata Reporting Brand Technology Content ingestion Internet client Workflows Production Archive © 2014 IO Integration, Inc. All rights reserved. Publishing channels 33 CXM & Enterprise Comm core features

Think about all of your channels you have to facilitate Your Brand © 2014 IO Integration, Inc. All rights reserved.

And then think how are you going to leverage them Bran d © 2014 IO Integration, Inc. All rights reserved.

And content isn‟t a fad, it‟s the ERP for brands ERP / Business Software CRM Software Customer Communications Software © 2014 IO Integration, Inc. All rights reserved.

So content strategy needs to be integrated © 2014 IO Integration, Inc. All rights reserved.

And simplifed in a complex technology world Collaboration MADP © 2014 IO Integration, Inc. All rights reserved. EM ECMS MRM / MPO WCM DAM MDM Web2Print

Vitra®: Content Marketing Technology Success So you can be successful like other brands © 2014 IO Integration, Inc. All rights reserved. 39

Vitra®: Rich Content Websites © 2014 IO Integration, Inc. All rights reserved. 40

Vitra® has a Multi-Channel Marketing Technology Platform Website Webshop Various Campaig n Topics Social Media Public Relations Public Relations Advertising Promotions Promotions Point of Sale © 2014 IO Integration, Inc. All rights reserved. 41 more communication channels

That repeats and repeats and repeats with Website Webshop Various Campaig n Topics Social Media Public Relations Public Relations Advertising Promotions Promotions Point of Sale © 2014 IO Integration, Inc. All rights reserved. 42 more communication channels

The right message, time and time again © 2014 IO Integration, Inc. All rights reserved. 43

Talk to IOI. Win markets. Thank you! More about censhare More about David Parker @ioi_inc +1.408.996.3420 © 2014 IO Integration, Inc. All rights reserved.

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