inVolve by Volvo

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Information about inVolve by Volvo
Business & Mgmt

Published on December 3, 2008

Author: navajobbdo


Volvo inVolve

Briefing Build a long term relationship with 110.000 Volvo drivers in Belgium to enhance brand preference and increase brand loyalty

Central idea Unique relationship program for Volvo drivers Central online platform with newsletters offering Volvo services, exclusive events and advantages by partnerships

Results 16.000 members (in 2008) 1.000 members participate each year in one of the 15 events organized 5.000 members participate in online competitions 10.000 visitors a month on

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