Published on December 3, 2008
Brieﬁng Build a long term relationship with 110.000 Volvo drivers in Belgium to enhance brand preference and increase brand loyalty
Central idea Unique relationship program for Volvo drivers Central online platform involve.be with newsletters offering Volvo services, exclusive events and advantages by partnerships
Results 16.000 members (in 2008) 1.000 members participate each year in one of the 15 events organized 5.000 members participate in online competitions 10.000 visitors a month on involve.be
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