Inventing the Future of Publishing

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Information about Inventing the Future of Publishing
Marketing

Published on October 19, 2014

Author: leadalliance

Source: slideshare.net

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Human curated big data

1. @gdecugis Inventing the future of publishing through human-curated big data Guillaume Decugis Co-Founder & CEO – Scoop.it

2. @gdecugis Tim Berners-Lee, 1999 “I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web”

3. @gdecugis The Web today I’m talking to you! I’m looking for you!

4. Hi, my name is Guillaume. I’m an Engineer and I like data too. @gdecugis And also now an Entrepreneur (Musiwave, Scoop.it)

5. We Engineers love data and algorithms. @gdecugis

6. In 1993, I built a neural network algorithm… @gdecugis …to predict stock market performance based on financial data

7. @gdecugis This is where I’d be if it had worked

8. @gdecugis People produce a lot of content

9. And yes, algorithms can filter content based on analytics, social data… @gdecugis

10. But smart systems use people to correct data. @gdecugis

11. @gdecugis And people like to do it.

12. @gdecugis Media is discovery. Not Search. What I know What I know I don’t know What I don’t know I don’t know Search Media

13. “Curation starts when Search stops working” Clay Shirky, 2010 @gdecugis

14. The Search for the perfect Content Algorithm @gdecugis

15. @gdecugis Human Publishing

16. @gdecugis Algorithmic Publishing

17. 7 things that content personalization algorithms do poorly • Anticipation • Risk Taking • Big Picture • Pairing • Social Importance • Mind-blowingness • Trust @gdecugis Eli Pariser, 2011

18. @gdecugis Humanrithm “The Algorithm + the Crowd are Not Enough” Rand Fishkin, Moz.com We need humans data editors/curators.

19. @gdecugis Humanrithm at work – episode I Big Data

20. + Human curation @gdecugis Humanrithm at work – episode I Big Data

21. + Human curation @gdecugis Humanrithm at work – episode I Big Data 50M pieces curated in 18 months = Clever Publishing 80M visitors

22. @gdecugis Humanrithm at work – episode II Curations in silo

23. @gdecugis Humanrithm at work – episode II Categorize Recommend #curatethecurators Curations in silo

24. @gdecugis Humanrithm at work – episode II Recommend #curatethecurators Interest Channels Categorize Curations in silo

25. @gdecugis The past of publishing Content Audience Organisation & context Authors Curators Editors Readers Value

26. @gdecugis The future of publishing Content Audience Organisation & context Authors Curators Readers Opportunity

27. One way or another, the Web will be organized. @gdecugis What’s your favorite scenario?

28. @gdecugis Thank you! Guillaume Decugis @gdecugis

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