Intuit / MIchelle Long: Social Media and Small Business

50 %
50 %
Information about Intuit / MIchelle Long: Social Media and Small Business
Business & Mgmt

Published on June 25, 2009

Author: skwilder

Source: slideshare.net

Description

Slides from an Intuit Small Business Town Hall discussion on Social Media.
See other Town Hall events at
www.IntuitCommunity.com

6/25/2009 Long for Success Small Business Town Hall Using Social Media to Grow Your Business July 25, 2009 Agenda • What is social media? • How can it help grow my business? • Success stories • Getting started • Q&A – approx 30 minutes This is the first of many Long for Success Town Halls THANK YOU for participating! 1

6/25/2009 Special Guests • Michelle L. Long, CPA • Dante Layton – Author of Successful – Dante Layton, Inc. QuickBooks Consulting – M. Long Consulting, LLC • Chris Kim • Ruth Perryman – Social Marketing – The QB Specialists Manager, Intuit Payroll What is Social Media? Blog Your Biz 2

6/25/2009 3

6/25/2009 4

6/25/2009 Blogging 5

6/25/2009 How can it help me Grow my Business? • Another marketing method • Focus on your target market & how to reach them • Provided useful and relevant content • Be consistent and persistent • Benefits: – Create Brand Awareness / Name Recognition – Build Credibility – Get new clients or customers Twitter Success Story • http://twitter.com/ruthperryman • 17,000+ followers (growing about 300/day) • Clients acquired – Cybertary, Your Virtual Assistant, affiliate link purchases • Key Tips – Don’t just post ads – Follow everyone back – Leave room for retweets 6

6/25/2009 How to Engage in Profitable Conversations • Promotion • Conversation • Idea • Results Using an RSS Reader • What is an RSS Reader? • A free website or application that aggregates and updates numerous sites into a single place • What are the benefits? • Time Saving: The content comes to you vs. having to visit each site individually • Fresh Content: Content is updated in real time • Easy Organization: Allows you to organize sites into folders, similar to Outlook • What are my choices? • Web-based (eg, Google Reader) • Stand-alone app (eg, FeedDemon) • Plug-in (eg, MS Outlook, Internet Explorer) 14 7

6/25/2009 How to subscribe • Click on the “RSS” icon on a given web page • 2 ways to subscribe: 1. Often a 1-click option to add to Google Reader 2. Copy/paste option • Copy the RSS Feed URL • Click “New subscription” or “add feed” in your reader • Paste the RSS Feed URL For a short video on RSS go to: http://www.youtube.com/watch?v=0klgLsSxGsU 15 What to subscribe to? • News sites • Blogs • Twitter – Create keyword searches such as • QuickBooks • #QBtip • Any other topics of interest • Community Forums, eg: – Intuit Community – Yahoo Answers (keyword searches) – Other forums you participate in • Google Alerts 16 8

6/25/2009 Final Thoughts • Do NOT post anything online that you would not want a customer or client to see • Always maintain your business image at all times • Provide useful and relevant information • Q&A – Request to Speak or type in Chat Window – Michelle – mlong@mlongconsulting.com – Chris – Chris_kim@intuit.com – Dante – Dante@dantelayton.com – Ruth – Ruth@theQBSpecialists.com 9

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

Intuit - Michelle Long, Sandi Smith Leyva Home

Join Michelle Long and Sandi Smith Leyva for the ... Intuit helps small businesses and accounting professionals save time ... social media, the cloud ...
Read more

Michelle Long, CPA, MBA | LinkedIn

View Michelle Long, ... Business and numerous courses for Intuit Academy. Michelle was named a Financial ... Business Strategy; Social Media;
Read more

Using Social Media to Build Your Practice | Intuit News ...

Using Social Media to Build Your Practice. ... Profiting from social media still eludes large and small ... Michelle Long of Long for Success has ...
Read more

Intuit: small business, personal finance and tax software

Start your small business with QuickBooks accounting and financial software from Intuit. ... Intuit Small Business; TurboTax AnswerXchange; See All; SUPPORT.
Read more

Michelle Long - Firm of the Future

Michelle Long CPA is the owner of Long for ... She is an international speaker for Intuit, ... (Top QuickBooks Trainer / Writer and Social Media Leader) ...
Read more

Part 1: Introducing Intuit QuickBooks Online Accountant

ProAdvisor –Trainer/Writer and Social Media, ... Top 100 Small Business Influencer, SBA Financial Services ... quickbooks.intuit.com/accountants ...
Read more

Webinars - Long for Success, LLC

Introduction to Social Media – learn the basics of ... Michelle Long presenting a What’s New for QuickBooks ... Older Webinars. Intuit Statement ...
Read more

Webinars Archives - Long for Success, LLC

Join Michelle Long for this 4 ... Do you wonder how small business owners are using social media and gaining ... Copyright © 2016 Long for Success, LLC ...
Read more

Adobo Nation's Michelle Valeriano on Adding Video to Your ...

... and the founder and CEO of marketing consultancy Ampliphi Media. ... QuickBooks Expert; Small Business ... Michelle Valeriano on Adding Video to ...
Read more