Published on November 14, 2007
ocial Media Understanding the conversations below the surface The end of business as usual Social Media Bootcamp
What do you think when you think when you hear... Social Media?
Social What is Media
Social Media foundations? Friendster March 2002 Myspace August 2003
ed rt ta s reygo when sto a ces is her y long tim e conversati pla Tv on wer a ets ark m
As time passed for a variety of reasons the human connection faded
OK... Social what is Media
A key lesson from The Cluetrain Manifesto Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.”
Social Media is a conversation Supported by online tools
The important thing in Social Media is the real people who use it and their social interactions
It’s all about the Cs Competition Creative Creation Collaboration Communication Community Creative Class Connected convergence
most company still just don’t get it They haven’t gotten on the cluetrain...
The foundations of Social Media Internal Markets Conversations External Markets
People are not just demographics anymore to connect with them you need to understand... relationships are more powerful than marketing Pownce SXSW Twitter Facebook Friends Imeem Art & Design Corporate Last.FM Blogs Marketing
Instead of slick images of what they’d like people to think they are... to open so companies People want see them can really people
Don’t Why they
hang Because they on to the one thing they think they can’t live without
They only think they are in control. - Cluetrain Manifesto
Conversation will happen without you initiating them
Once companies realize this they’ll be much better off
The rules of Social Media Participation Connections Conversation Community Listen to your market place
It’s not just a new messaging channel... Social Media and PR are cousins but they aren’t the same thing
What we learned from The Cluetrain Manifesto
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