Published on March 12, 2014
2 Study points FUNCTIONS OF RETAILING REASONS FOR STUDYING RETAILING RETAILING AND RETAILER History SPECIAL CHARACTERISTICS OF RETAILING TYPES OF RETAILERS WORLDWIDE INFLUENCE ON RETAIL TECHNOLOGY IN RETAIL
3 What is Retailing? Who is Retailer?
4 History Retail comes from the Old French word tailor, which means "to cut a piece off, clip or to break bulk" in terms of tailoring (1365). It was first recorded as a noun with the meaning of a "sale in small quantities" in 1433 . The true department store in the world was founded in Paris in 1852 by Aristide Boucicaut and was named Bon Marche. It was only after World war II that retailers began to upgrade their services, facilities and merchandise selection to offer a fascinating array of additional benefits to consumers through organised retailing.
6 WHy WE NEED to stUDy rEtAiLiNG? The impact of retailing on the economy The vast career opportunity in retailing Retailing functions in distribution The relationship among retailers and their suppliers
7 FUNCTIONS OF RETAILING DECIDING ON AN APPROPRIATE MIX OF PRODUCTS AND SERVICES CONVERTING LARGER QUANTITIES PURCHASED INTO INDIVIDUAL UNITS PROVIDING DISPLAY AND ADDITIONAL SERVICES HOLDING INVENTORY
8 SPECIAL CHARACTERISTICS OF RETAILING RETAILER’ S STRATEGY
9 TYPES OF RETAILERS WORLDWIDE
10 EXAMPLES OF RETAIL STORE FORM OF OWNERSHIP INDEPENDENT RETAILERS- Premvati, RGS CHAIN RETAILER- Poojara telecom, Brand Factory Franchising- Havmor parlour, Domino’s Leased Departments- hotels give the space on rent to panipuriwala CONSUMER CO-OPERATIVE- Khadi gram Udhyog, National Handloom MERCHANDISED OFFERED CONVENIENCE STORES- In&Out or in local term simple grocery store SUPER MARKET- D-Mart HYPER MARKET- Wal-Mart, Reliance SPECIALITY STORE- Pantaloons, Chroma DEPARTMENT STORE- West Side OFF PRICE RETAILERS- CATALOGUE SHOWROOMS-
11 NON-STORE RETAILING DIRECT SELLING- Amway, Oriflame DIRECT RESPONSE MARKETING- Mail order selling, Tele shopping, Ele. Shopping AUTOMATED VENDING- Weight Machine, Tea/Coffee m/c
12 INFLuENCE ON RETAIL A retailer’s success and at times his survival, depend on his ability to change with the times in terms of customer’s demands, upgradation of technology and adjusting to the constant changes taking place in the social, economic and political environment. FACTORS INFLUENCING RETAILING- COMPUTERISATION
13 COMMUNICATION FASHION
15 TECHNOLOGY IN RETAILING As companies are multiplying the number of their outlets at a very rapid pace making forays both within their own territory as well as into other countries across the world. So controlling becomes extremely cha llenging task. Technology provides - accurate maintain - day-end or even up to the minute data of all the inventory - helps in making important merchandising decision
16 Different technologies in retailing:- INTEGRATED SYSTEMS AND NETWORKING Technology has now enabled retailers to use the most sophisticated point of sale systems which not only helps in billing functions but are a major source of information for the entire retail organisation. ELECTRONIC DATA INTERCHANGE
19 ELECTRONIC ARTICLE SURVEILLANCE
20 ELECTRONIC SHELF LABELS
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