advertisement

Introduction to PR

60 %
40 %
advertisement
Information about Introduction to PR

Published on April 18, 2008

Author: stephan

Source: slideshare.net

advertisement

Welcome to Introduction to PR MAR15-3

Seminars Seminars are available on: Mondays: 9:00/10:00/11:00/12:00 Tuesdays: 12:00/13:00/14:00/16:00 Thursdays: 16:00/17:00 Fridays: 14:00

Seminars are available on: Mondays: 9:00/10:00/11:00/12:00 Tuesdays: 12:00/13:00/14:00/16:00 Thursdays: 16:00/17:00 Fridays: 14:00

Booking your seminar http://stephan.dahl.at Click on “book seminars” Enter name, email, student number etc. Click on “book seminar” Wait for your confirmation email! Problems? stephan.dahl@luton.ac.uk

http://stephan.dahl.at

Click on “book seminars”

Enter name, email, student number etc.

Click on “book seminar”

Wait for your confirmation email!

Problems? stephan.dahl@luton.ac.uk

Getting lecture notes http://stephan.dahl.at Click on courses Click on PR Level 3 Download!

http://stephan.dahl.at

Click on courses

Click on PR Level 3

Download!

Reading Harrison, S (2000): Public Relations: an introduction 2nd edition, Routledge Available from the bookshop

Harrison, S (2000): Public Relations: an introduction 2nd edition, Routledge Available from the bookshop

Must read,… PR Week (IPR) Available in Park Square Public Relations Quarterly Available in Park Square Public relations tactics Available via Ebsco Host Journal of Public Relations Research Available via Ebsco Host

PR Week (IPR) Available in Park Square

Public Relations Quarterly Available in Park Square

Public relations tactics Available via Ebsco Host

Journal of Public Relations Research Available via Ebsco Host

Getting involved… Institute of Public Relations http://www.ipr.org.uk/ International Public Relations Association http://www.ipranet.org/

Institute of Public Relations http://www.ipr.org.uk/

International Public Relations Association http://www.ipranet.org/

Getting involved even more… IPR Career Day see notice board for more details! 28 November 2002 Regents College London Find out more about a career in PR Meet prospective colleagues and employers Talk to industry professionals Hear the views of influential PR practitioners Learn more about postgraduate and other training

IPR Career Day see notice board for more details! 28 November 2002 Regents College London Find out more about a career in PR

Meet prospective colleagues and employers

Talk to industry professionals

Hear the views of influential PR practitioners

Learn more about postgraduate and other training

Assessment Group Presentation South-West Trains (20%) Week 7/8

Group Presentation South-West Trains (20%) Week 7/8

Assessment Individual Assignment Euro? Euro! (30%) Tuesday, 26 November 2002

Individual Assignment

Euro? Euro!

(30%) Tuesday, 26 November 2002

Assessment Written Exam Case study based (50%)

Written Exam Case study based (50%)

And now,… PR! Public relations is the management function that identifies, establishes, and maintains mutually beneficial relationships between an organisation and the various publics on whom its success or failure depends” (Cutlip 1994)

Public relations is the management function that identifies, establishes, and maintains mutually beneficial relationships between an organisation and the various publics on whom its success or failure depends” (Cutlip 1994)

So what…Marketing Think 4Ps Very limited (Product/Customer) What about: Company image Suppliers Work force Community at large

Think 4Ps

Very limited (Product/Customer)

What about:

Company image

Suppliers

Work force

Community at large

So what…Advertising 1200 advertising messages a day Think AI DA What is the value of trust? Whom do you trust more: Some advertising or someone you know?

1200 advertising messages a day

Think AI DA

What is the value of trust?

Whom do you trust more: Some advertising or someone you know?

So what… Propaganda It’s often not really the truth,… How often will you trust a friend that is a liar? How often will you trust a machiavellian person?

It’s often not really the truth,…

How often will you trust a friend that is a liar?

How often will you trust a machiavellian person?

For PR… Think holistic Think understanding Think honest Think informative Think of good relations In short: Think friendship!

Think holistic

Think understanding

Think honest

Think informative

Think of good relations

In short: Think friendship!

Think of… Body Shop Greenpeace Amnesty International

Body Shop

Greenpeace

Amnesty International

Main activities/services media relations copy-writing press office online PR media/presentation training sponsorship event & conference management research corporate identity consulting strategic planning Crisis communications

media relations

copy-writing

press office

online PR

media/presentation training

sponsorship

event & conference management

research

corporate identity consulting

strategic planning

Crisis communications

PUBLIC RELATIONS Internal/ Employees Corporate Media Financial/ Investor Public Affairs Marketing Communications Support Crisis/Issues Community

Questions? Email: [email_address]

Email: [email_address]

Add a comment

Related pages

Introduction to Public Relations

Introduction to Public Relations What is Public Relations (PR) Public relations (PR) is the way organisations, companies and individuals communicate ...
Read more

Introduction to Public Relations - National University of ...

Introduction to Public Relations from National University of Singapore. What is Public Relations? What does a Public Relations practitioner do and what is ...
Read more

Introduction to PR | Chartered Institute of Public Relations

This interactive two-day course will give you a solid grounding in practical Public Relations. You'll learn about what PR is, what it involves, and the ...
Read more

INTRODUCTION TO PUBLIC RELATIONS - Blog Civitas Academica ...

What is Public Relations? Rex Harlow (PR educator) collected some definitions: PR = good performance, respected by public. PR = Performance & Recognition
Read more

FIATA

INTRODUCTION TO PUBLIC RELATIONS - A FIATA GUIDE Public relations is a key component of marketing communications and it subdivides into a
Read more

An introduction to PR - Press Association Homepage

This two-day course offers an intensive introduction to PR in all its forms. The introduction to PR course looks at…
Read more

Introduction to PR — Media Trust

Put simply, PR is a way of reaching people and influencing how they see you, using a range of activities from seeking media coverage to strategic partnerships.
Read more

To Public Relations - San Jose State University - Powering ...

Introduction To Public Relations Mathew Cabot, Ph.D. San Jose State University AJEEP 2012
Read more

Introduction to public and media relations - Wikiversity

Introduction to public and media relations. From Wikiversity. Jump to: navigation, search. ... 1 Intro to Public and Media Relations 01; 2 What is PR?
Read more