Introduction to Playbook Consultancy

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Information about Introduction to Playbook Consultancy
Marketing

Published on April 22, 2014

Author: debasis3

Source: slideshare.net

Description

We are a Start Up in the loyalty & engagement space for consumers, channels & influencers. Our strength lies in our understanding of the marketplace and the key drivers for creating engaging programs.

an introduction to playbook consultancy lets talk !1

COPYRIGHT
 © 2013 | Playbook Consultancy Pvt Ltd Playbook Consultancy is the brain child of Debasis Sahoo (www.linkedin.com/in/debasissahoo) ! Having constructed or managed Loyalty & Retention Programs for some of the best organisation in India, Debasis brings over 14 years of experience in Retail, Online, Telecom and Manufacturing sectors. ! We are uniquely placed to provide SMART Solutions that are both effective and low on Cost. We aim to provide out-of-the-box ideas that are easy to implement and is scalable in the real world as well as Online and on Mobile platforms.  A New Loyalty & Marketing Consultancy providing organisations' with cost effective and innovative solutions across Loyalty, Customer Retention and Sales Partner Engagement Models. IDEAS THAT WORK 2

COPYRIGHT
 © 2013 | Playbook Consultancy Pvt Ltd Loyalty Consulting Loyalty Program Construct & Re.Evaluate Loyalty Marketing & Communication Budget Planning and Control IT Integration & Development Rewards Catalogue &Vendor Management Analytics & Retail Consumer Customer Data Analysis for Retail Touchpoint Customer Score Cards NPS Score Card Customer Basket Analysis Targeted Merchandise Marketing Strategies Agency Services Direct & Integrated Marketing Online, Mobile, eMail Marketing Creative & Copy Services EXPERT ANALYSIS STRATEGIC PLANNING ACTIONABLE PLANS 3 Contact Centre Services Manpower Toll Free and SMS Services Customer Help-desk and Service Desk

COPYRIGHT
 © 2013 | Playbook Consultancy Pvt Ltd 4 Expert advice on creating and managing a Customer Centric Loyalty Program. Experience in creating and managing loyalty programs across all spectrums In Depth understanding of consumers and their purchase behaviours Loyalty Consulting Creating a loyalty program goes beyond just giving points and a card.We bring in-depth understanding of the various aspects of the loyalty programs from understanding who your customers are to constructing the programs that appeals to the right audience. Our 4 Step Program will understand your business and customers, analyse who your best customers are, create a program that appeals to the right audience and provide the ROI that makes the loyalty a viable option for your organisation. Your Business Your Customers Customise Results

COPYRIGHT
 © 2013 | Playbook Consultancy Pvt Ltd 5 Every Rupee Counts. Re.Evaluate If you already have an up and running program, we will provide a quick reality check. Is the money spent giving the right benefits to the organisation? The ability to adapt existing programs to generate the right benefits results in lower development and runnings costs for the organisation, as compared to building a program ground up.

COPYRIGHT
 © 2013 | Playbook Consultancy Pvt Ltd 6 The Right Message to the Right Customer. Always. Loyalty Marketing A great loyalty program will not work without the right communication channels. We create the right message without upsetting your current brand communication template, ensuring there is a common message that reach all your customers, irrespective of the medium.

COPYRIGHT
 © 2013 | Playbook Consultancy Pvt Ltd 7 Plan & ControlYour Loyalty Budgets and Payouts Loyalty Budget Any loyalty program that doesn't pass the CFO Test, will never get off the drawing board. We help organisations to draw up a financial road map for the loyalty program and also help finance work out the best way to manage the cost of setting up and running a liability program.

COPYRIGHT
 © 2013 | Playbook Consultancy Pvt Ltd 8 The Systems that DriveYour Program IT / Infra Set Up Any loyalty program needs a strong IT Backbone to manage the customer database and also ensure there is seamless data transfer from the companies core CRM solutions to the loyalty engine. We manage the entire IT Solution ecosystem, from setting up a robust CRM tool to mapping POS data flows, customer profile management and transactional analysis. We also help companies use their existing IT backbone to manage the Loyalty System without expensive investments in new systems.

COPYRIGHT
 © 2013 | Playbook Consultancy Pvt Ltd 9 The Exact Reward thatYour Customers Wants Reward Catalogue No loyalty program is successful without an attractive rewards catalogue. The hallmark of a good program is always a catalogue that makes the program relevant to the target audience. We help set up an end to end solution of catalogue management, including gift identification, catalogue printing and dissemination and also help complete the redemption cycle.

Lets Talk !10 #592 | 1st Main | AECS Layout | Brookefield, Bangalore | KR | 560037 email: debasis@playbookconsulting.in url: http://www.playbookconsulting.in phone: +91.88849.88444 / +91.99726.59610

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