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Introduction to Marketing Communications Tutorial 5

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Information about Introduction to Marketing Communications Tutorial 5
Education

Published on March 3, 2014

Author: neilkelley

Source: slideshare.net

Description

...supporting sales promotion...
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…introduction to 5

sales promotion…

Involvement High New Product or Market Low Withhold Sales Promotion Use Sales Promotion to Stimulate Full Trial Non-Loyals – Use for Established Product or Switching Market Loyals – Use Carefully Non-Loyals – Attract for Trial Loyals – Reward for Increased Usage

short talk...

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