Published on March 31, 2014
exposure to particular audiences – to convey a simple brand awareness message
technology – ad skipping need to developed softer brand associations to reach specialist audiences
sport provides a simplistic measure of segmentation, to reach large numbers of people who share particular characteristics
the use of idents around a programme offers opportunities for the target audience to make associations between the sponsor and the programme
Cost of sponsorship was approx £20 million …that’s about £350million Brandrepublic, 2013
7million visitors per year, all have to go through the Turbine Hall and 20millino unique web visitors
…and manufacturers the packaging
dump bin digital signage FSDU
absolute and relative costs are very low
a sustained, co-ordinated set of comms activities Tesco can reach 27% of all UK shoppers in a week via in store media
ut if they won’t come in store, let’s take the store to em… Tesco in the subways, South Korea
... to Marketing Communications Lecture 2. ... Introduction to Marketing Communications Lecture One 2013. Introduction to Marketing Communications Lecture 8.
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