Introduction to Marketing Communications Lecture 3

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Information about Introduction to Marketing Communications Lecture 3
Education

Published on February 18, 2014

Author: neilkelley

Source: slideshare.net

Description

An introduction to media...

…introduction to 3

Class Type Vehicle Broadcast TV, Radio Coronation Street, XFactor Absolute Radio, Classic FM Print Newspapers, Magazines, Journals The Times, The Mirror, Cosmopolitan, The Grocer, The Economist Outdoor Billboards, Street furniture, Transit 96-, 48- and 6- Sheet, Bus Stops, Taxis, Buses, Cars Digital Internet, Digital TV, CD/DVD/Blu-Ray, Mobile Website, email, intra/extranets, Teletext, Red Button, Banners, MMS In-store POP, POS, Packaging Bins, Signs, Displays, Boxes, Bottles Other Cinema, Exhibitions, Product Placement, Ambient, Guerilla Films, Ideal Home, London Fashion, Film/TV/Book/Video, Petrol Pumps, Flyposters, Clean Adapted from Fill, 2011

costs… relative

communication richness… some are one-dimensional…

print

broadcast

outdoor

in-store

cinema

ambient

direct response

digital

multi-channel… …linked to behaviour, media consumption and receptiveness

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