Introduction to Marketing

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Information about Introduction to Marketing

Published on May 26, 2009

Author: toputop


Slide 1: Introduction to Marketing Marketing: : Marketing: Marketing is analyzing and satisfying consumer needs. A strategically planning and executing of a set of objectives to bring buyers and sellers together so that a sale can take place. 3M's are Money, Management, and Marketing In the 3 M's of Business model Marketing play a key role. The 4 P's of Marketing are : The 4 P's of Marketing are Buying and Selling of and exchange of goods for an agreed amount. Marketing is the promotion of products or service especially advertising and branding. • Product • Price • Place • Promotion Marketing can be classified as 3C model also : Marketing can be classified as 3C model also • Customer • Company • Competitor 3 conceptions of marketing are • Production concept • Selling concept • Marketing concept Short Term Factors in Marketing System are : Short Term Factors in Marketing System are • Product • Place • Price • Promotion Long Term Factors in Marketing System are • Technological • Legal • Cultural • Economic Different Components of a Marketing Plan: : Different Components of a Marketing Plan: Market Research/Analysis 2. Marketing Objectives/Goals 3. Marketing Mix/Strategy 4. Marketing Budget 5. Market Monitoring and Evaluating 6. Plan Check List Types of Marketing: : Types of Marketing: • Internet Marketing • Offline Marketing • Word of Mouth Marketing • Guerilla Marketing • Print Advertising • Direct Mail • TV and Radio • Network Marketing • Services Marketing • Evangelism Marketing • Relationship Marketing • Experiential Marketing • Mobile Marketing New Media marketing types: : New Media marketing types: • Internet • Mobile phones • IPODS • PDAS Types of Market Research: Exploratory Research: Better understanding of the problem dimensions. Descriptive Research: General understanding of the marketing problem Causal Research: Used to identify cause-and-effect relationship. Top Marketing Rules: : Top Marketing Rules: • Rules are Meant to be Broken if needed • Marketing Must Result in Sales and growth • Be unique • Keep a deadline Slide 10: Introduction to Marketing

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