Introduction to Intellectual Property - Seminar 1, Sciences Po

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Information about Introduction to Intellectual Property - Seminar 1, Sciences Po
Business & Mgmt

Published on February 4, 2014

Author: CelineBondard

Source: slideshare.net

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Seminar 1 in English at Sciences-Po Paris: an introduction to intellectual property, by Céline Bondard

Intellectual Property Seminar 1: Introduction January 2014 Maître  Céline  Bondard   Sciences  Po  Paris     cb@bondard.fr       Céline Bondard, 01-14 1   1

I. Introduction – Map of seminars 1. Intellectual property: an introduction Economics / Different types of protection available 2. Copyright law and related questions Author's rights / Exceptions to copyright law / Personnality rights 3. Enforcement of IP rights and Infringement issues Types of enforcement of IP rights / Copyright infringement 4. Workshop: on copyright law and related questions 5. Agreements How to draft a contract / Important intellectual property clauses 6. Workshop: on agreements 7. Creative Commons / Questions related to social networks What is creative commons and how to use them / Popular social networks and intellectual property clauses 2   8. Internet law and related issues Terms of use, responsability of intermediaries / Personal data Céline Bondard, 01-14 2

I. Introduction - A. Why create IP rights? 1. Why create IP rights: economic considerations è To create an incentive to innovate and promote technological or cultural progress (patents or copyrights). èTo preserve the information of consumers as to the origin of products (trademarks). « Certainly an inventor ought to be allowed a right to the benefit of his invention for some certain time. It is equally certain it ought not to be perpetual; for to embarrass society with monopolies for every utensil existing, and in all the details of life, would be more injurious to them than had the supposed inventors never existed…How long the term should be is the difficult question. » Thomas Jefferson, 1807 3   Céline Bondard, 01-14 3

I. Introduction - A. Why create IP rights? 2. Why create IP rights: practical considerations è To find a balance between keeping our project confidential and developing it. èTo better protect our intellectual works. èTo put a value on intangible works. US businesses invests about $1 trillion in IP - as much as they invest in creating tangible assets. èTo better negociate and draft contracts with our partners. 4   Céline Bondard, 01-14 4

I. Introduction – A. Why create IP rights? 3. So you have a project Confidentiality •  Confidentiality contracts and other precautions: shhh! Internal Partnerships •  Letter of intent / MOU / partnership contract: why signing a contract is key External Partnerships •  Licensing contrats, •  Franchising contracts, •  Distribution contracts… Financing •  Valuation of intangible assets -> protect your intangible assets with copyright, trademarks, designs and models, patents 5   Céline Bondard, 01-14 5

I. Introduction – B. Types of IP rights 1. What is intellectual property? Définition: Exclusive rights given to creations of the mind to the author of such creations. Industrial property in France: (i) industrial works such as patents, (ii) distinctive signs such as trademarks and domain names, (iii) designs and models: registration creates a monopoly. Céline Bondard, 01-14 Literary and artistic property: intellectual works, author’s rights (France) / copyright (US), and related rights: no registration, no monopoly. 6   6

I. Introduction – B. Types of IP rights 2. The Main Rights Author’s rights: 70 years after the author’s death •  Article L 111-1 of the IP code: « The author of a work of the mind shall enjoy, in that work, by the mere fact of its creation, an exclusive incorporeal property right which shall be enforceable against all persons This right shall include attributes of an intellectual and moral nature as well as attributes of an economic nature. » Trademarks: perpetual rights (renewal possible every 10 years) •  Art L.711-1 of the IP Code: «a trademark is a sign that may be represented graphically and which serves to distinguish products or services of a physicial or personal or moral entity. » Design and models rights: 25 years •  Article L.511-1 of the IP Code: «May be protected by design and models rights the appearance of a prodct (…) caracterized in particular by its lignes, contours, colors, shape, texture or materials (…). » And Coca-Cola? Patent law: 20 years in most cases •  Article L.611-1 of the IP Code: «Every invention may obtain an industrial property title delievered by the INPI director, who gives its owners an exclusive right of exploitation (…). In exchange, the invention shall be divulged to the public. » Céline Bondard, 01-14 7   7

I. Introduction – B. Types of IP rights 3. Special cases: databases and softwares Databases: copyright; sui generis right (15 years) •  Gathering of information, whether under electronic form or not, individually accessible. Offers a double protection: •  Copyright: appearance, architecture. Condition for protection: originality. •  « Sui generis » right: content of the database. Condition for protection: economic value: financial, time or investment in ressources. Duration: 15 years. Softwares: copyright; patents (20 years) •  Copyright: software architecture, object code and source code, documentation. •  Patents law: if the software allows for the realization of a product or process (tangible effects). Elements that are not protected: Eléments non protégés: the program itself, its algorythms, the program langage. Céline Bondard, 01-14 8   8

I. Introduction – B. Types of IP rights Example: A Few Numbers •  Professional social network created in 2003 in California; •  Over 200 million users (vs. 50 million for Viadeo) in 2013; •  Company specialised in recruiting: 20% of benefits through memberships, 20% through advertising, and 50% through recruiters / headhunters; •  Benefits second trimester of 2013: 363m$. LinkedIn and the Value of IP Copyright WEBSITE / SOFTWARE DATABASE NAME: LINKEDIN Céline Bondard, 01-14 ✓ ✓ ✓ Trademark X X ✓ Design and models X X X Patents ✓ X X 9   9

II. Droit d’auteur – D. Conclusion Conclusion: think IP, think contracts Things are never as simple as they seem when you start creating works of the mind, because: when you create intellectual works, you generate value -> when you generate value-> you generate potential conflicts. è You need to sign contracts with your partners; èYou need to be specific when it comes to what creations belong to who; èYou need to protect your creations by all means available (trade secrets, registrations, confidentiality agreements). 10   Céline Bondard, 01-14 10

II. Droit d’auteur – D. Conclusion Maître Céline Bondard Attorney at Law, Paris & New York Bondard & Partners www.bondard.fr elinebondard@hotmail.com 11   Céline Bondard, 01-14 11

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