Published on April 19, 2013
WELCOME INTERNATIONAL INSTITUTE FOR PRODUCT & SERVICE INNOVATION INNOVATION PROGRAMME© 2013
About Us • About – Warwick – WMG – SMEs – Me MARK SWIFTPhotos - http://en.wikipedia.org/wiki/University_of_Warwick http://www2.warwick.ac.uk/fac/sci/wmg/mediacentre/wmgnews/?tag=Award, © 2013BBC http://www.bbc.co.uk/birmingham/content/articles/2008/12/17/hollywood_producer_feature.shtmlEuropean Space Agency http://smeprojects.esa.int
Purpose of the day • Launch Innovation Programme cohort #3 • Raise awareness of new technology, methods, tools • Stimulate demand for innovation: – UK Government recognises that it needs to be created and encouraged… • Escape confines of restrictions and barriers and look for new opportunities • Understand what we can do for you 1. Intensive day two programme 2. Identifying future projects • Rallying Call for projects…© 2013
What is IIPSI? International Institute for Product and Service Innovation • Purpose – Help understand customers and users better and emotional response; – Prototype new products for example using Additive Layer Manufacturing; – Use digital (Internet) to launch as well as develop market ready products and services • IIPSI must have IMPACT – Business growth • Fully funded until end of June 2015 (initially)© 2013
Product and Service Innovation New Product Digital industry approach to opportunities Digital product innovation New Digital delivery Design for User Experience and testing market platforms IIPSI response Product People Design for User Experience / testing market response© 2013
Whats the structure of iIP Awareness briefing, case studies, TODAY Raising demonstrations Awareness DAY In-depth workshops, advanced technical Embedding capability TWO demonstrators, hands on… Market leading products & Intensive company projects - prototyping, services identifying markets, internships 30+ places Expansion per through R&D year Feasibility studies, proof of market, proof of concept, assistance with funding applications© 2013
Why do you matter to us? 1. Ability to be flexible and innovative 2. Ability to create jobs and reduce unemployment 3. Significant size of the sector (99.8% of UK firms and just under 50 per cent of jobs)© 2013
Common Challenges? We are beginning to Where do we get new saturate our existing How do we ideas from? markets… access new knowledge and technology? How do I gauge market reaction? What do the next generation products, How do I materials or services We have a great idea look like? but don’t have the prototype a new resources to develop product? it…© 2013
Alternative applications & perspectives “If I’d asked my customers what they wanted, they’d have said a faster horse.” Henry Ford?© 2013
Summary • Rallying call to get involved 30 spaces per year • Impartial view, confidential environment • Unique, high profile facility for the region • Range of SME services • Think about priorities (Day 2) • No such thing as a free lunch! – Short forms – Baseline monitoring • Feedback and Evaluation© 2013
NPD Journey© 2013
Idea to Innovation • Best Idea - current thinking doesn’t have to be perfect • Innovation is the result • The process is creativity • To make this happen takes courage • Pressures within business inhibit – IIPSI is an opportunity to escape confines of restrictions and barriers and look at new opportunities© 2013
The Programme • Creating • Building • Learning • Solving • Grow your business; product or service© 2013
Product & Service Lifecycle support Sales and profitDevelopment & Introduction Growth Maturity Decline © 2013
Where’s your focus? • Get into small groups (3-4) and talk about; “What’s the one thing you’re taking from today and where is your future focus?” – People (Experience Led) – Product (Polymer) – Digital© 2013
Next Steps 1. Talk to us about a specific projects that will have economic impact on your business 2. Choose your Day 2 sessions to help grow your business or develop a product / service© 2013
Day Two Structure • Practical • In-depth • Hands on • Advanced technical demonstrators • Access to academics and researchers People Product Digital Carolyn Parkinson Dr Ben Wood Dr Xiao Ma Experience Led Innovation Digital Prototyping Smarter Social Media toolkit Digital User Experience Visualising your Product Facebook Designing for User Adding functionality to your Twitter Experience product Low Volume Manufacture Design for Emotion LinkedIn© 2013
Innovation Programme Next Steps….. • 16th May: New Product Development Discovery • 22nd May: People Centred Innovation Other dates coming soon….. Get the dates in your diary and sign up at http://wmgsme.eventbrite.com/© 2013
Lets get started© 2013
Project Enquiry + Information First Floor (HERE) Close optional 5 minute intensive 1530-1600 clinics (one to ones)© 2013
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