Introduction to Analytics

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Information about Introduction to Analytics
Automotive

Published on March 4, 2014

Author: MichaelBloom4

Source: slideshare.net

Description

Are you measuring your Digital Advertising campaigns in Google Analytics? If not, then this is a great introduction on how to use Google Analytics for Auto Dealers. This introduction will teach you how to use GA in your everyday role and ensure that your campaigns are accomplishing your objectives.

WHO IS TORQUE DIGITAL MARKETING? • A collection of Digital Advertising Consultants that want the best for your business. • Mike Bloom - Founder & Partner- Torque Digital Marketing • MarketMotive Certified Web Analytics Professional

ANALYTICS IS THE FOUNDATION • Use of Analytics to measure what is effective and what isn’t • Optimize campaigns with your vendors to ensure that KPI’s are being met • Ensure that campaigns are meeting your ROI

INTRO TO ANALYTICS

OVERVIEW • Analytics 101 • Why Use Google Analytics over your web provider’s Analytics program? • Using Google Analytics • How to Create Trackable URL’s

ANALYTICS 101 • Analytics programs are critical in measuring and understanding your digital presence. • Without using any type of analytics program, you are virtually flying blind.

ANALYTICS 101 • Web Provider Analytics - Provided with your website. Good at measuring leads/Poor at showing raw data. • 3rd Party Analytics - Becoming more abundant. Usually have flashy graphics/Usually high cost associated with it. • Google Analytics - The standard for all Analysis. Provides ability to create custom segments and dashboards and is FREE/Takes time and patience to understand how to use it.

WHY USE GOOGLE ANALYTICS • Data measurement • Understand your consumers • Evaluate digital advertising campaigns and your vendor’s performance • It’s FREE!

USING GOOGLE ANALYTICS • If you don’t have it, your first step would be asking your website provider to install it. • Log in to your Google Analytics account • Click on Your Website • Look at the Overview

AUDIENCE OVERVIEW

AGE DEMOGRAPHICS

VDP FILTER • Filter data and show how consumers accessed your Vehicle Detail Pages (VDP) • Create a VDP filter • Contact us for detailed instructions

AGE OF ALL VISITS/VDP SHOPPERS

AGE BREAKDOWN

CUSTOMER AFFINITY

CUSTOMER LOYALTY

TRAFFIC TYPE

CHANNELS OVERVIEW

INCOMING CHANNELS

ORGANIC SEARCHES

REFERRALS

CAMPAIGNS TAB

CAMPAIGN MEASUREMENT

CREATE A CAMPAIGN URL

CREATE A CAMPAIGN URL

VIEW THE CAMPAIGN

ADWORDS MEASUREMENT

ADWORDS WITHOUT ANALYTICS CONNECTION

CONNECTED ADWORDS & ANALYTICS

KEYWORD PERFORMANCE

SOCIAL MEDIA REFERRALS

SOCIAL REFERRALS

MEASURE YOUR GOALS

REVIEW • Intro to Google Analytics • Measure your marketing campaigns • Watch out for future series

HOW CAN WE HELP YOU? • www.torquedigitalmarketing.com • mikeb@torquedigitalmarketing.com • 248-396-7183

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