Published on March 4, 2014
WHO IS TORQUE DIGITAL MARKETING? • A collection of Digital Advertising Consultants that want the best for your business. • Mike Bloom - Founder & Partner- Torque Digital Marketing • MarketMotive Certiﬁed Web Analytics Professional
ANALYTICS IS THE FOUNDATION • Use of Analytics to measure what is effective and what isn’t • Optimize campaigns with your vendors to ensure that KPI’s are being met • Ensure that campaigns are meeting your ROI
INTRO TO ANALYTICS
OVERVIEW • Analytics 101 • Why Use Google Analytics over your web provider’s Analytics program? • Using Google Analytics • How to Create Trackable URL’s
ANALYTICS 101 • Analytics programs are critical in measuring and understanding your digital presence. • Without using any type of analytics program, you are virtually ﬂying blind.
ANALYTICS 101 • Web Provider Analytics - Provided with your website. Good at measuring leads/Poor at showing raw data. • 3rd Party Analytics - Becoming more abundant. Usually have ﬂashy graphics/Usually high cost associated with it. • Google Analytics - The standard for all Analysis. Provides ability to create custom segments and dashboards and is FREE/Takes time and patience to understand how to use it.
WHY USE GOOGLE ANALYTICS • Data measurement • Understand your consumers • Evaluate digital advertising campaigns and your vendor’s performance • It’s FREE!
USING GOOGLE ANALYTICS • If you don’t have it, your ﬁrst step would be asking your website provider to install it. • Log in to your Google Analytics account • Click on Your Website • Look at the Overview
VDP FILTER • Filter data and show how consumers accessed your Vehicle Detail Pages (VDP) • Create a VDP ﬁlter • Contact us for detailed instructions
AGE OF ALL VISITS/VDP SHOPPERS
CREATE A CAMPAIGN URL
CREATE A CAMPAIGN URL
VIEW THE CAMPAIGN
ADWORDS WITHOUT ANALYTICS CONNECTION
CONNECTED ADWORDS & ANALYTICS
SOCIAL MEDIA REFERRALS
MEASURE YOUR GOALS
REVIEW • Intro to Google Analytics • Measure your marketing campaigns • Watch out for future series
HOW CAN WE HELP YOU? • www.torquedigitalmarketing.com • firstname.lastname@example.org • 248-396-7183
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