Published on March 4, 2014
Alpine Creative Credentials Deck Alpine Creative 2014. Communication by the numbers.
Alpine Creative Ltd. • • • • • • • Branding Advertising PR Events Digital Sponsorship Media Product Development Page 2
Our Approach In our processes and techniques, we will incorporate a high level of collaboration with you. Moreover, we will not merely impose a template upon your organization, but rather work with you to define and succinctly articulate what makes your organizational “DNA”, your relevant points of differentiation, and why these matter to your customers. Furthermore, our purpose is to align your company’s brand with your business objectives. In this way, the brand does not stand alone, but rather is a critical, revenue-generating tool, which becomes a business asset. Page 3
Our Projects Relevant Experiences 4
Our clients include: and more..
Fusion Bodyworks Corporate Identity and Public Relations Fusion Bodyworks was developed to be a multioutlet fitness center. We created the name and service offerings, and all related graphics, business papers and internal and external signage, as well as advertising, marketing, digital assets and publicity materials. Scope of work: • • • • • Commissioned formal market research in partnership with Nielsen Brand development (company name, service product names, graphic identity system, brand personality, branded environmental design) Brand communications strategic planning Brand management consulting PR consulting
Bao Viet Corporate Identity and Launch Event BaoViet is one of Viet Nam’s largest, formerly State-owned, enterprises. across 63 provinces nationwide. In partnership with Grey, who created the new brand, we provided strategic consulting and project management services. Scope of work: • • • • • Brand Strategy Production management Media relations Government relations Launch event concept and execution
The World Bank Handwashing Initiative Our memorable behavior-change communications platform was based on a cartoon character. From the success of our project in Vietnam, October 15th became Global Handwashing Day. The catchy song we developed: “Hand washing with soap” became popular to both children and adults, and were adapted for international use. Scope of work: - Brand strategy Writing 12 Television Episodes Illustration commissioning Animation commissioning Programming advisory Implementation supervision Production management / quality control
HATCH! PROGRAM HATCH! PROGRAM is a non-profit initiative of Alpine Creative, a business consultancy. HATCH! focuses on community building for entrepreneurship, planting capacity in each entrepreneur, and matching viable start-ups to quality angel investors. • Brand Identity • Event Organizing • POSM design & production • Website Page 9
FOX International Channels Brand activation Event In celebration of National Geographic 125th Anniversary, FOX International Channels, in partnership with Canon, launched the National Geographic 125th Anniversary Photo Exhibition. Alpine Creative was chosen to bring the idea to life, providing a platform for Vietnamese audience to interact with the National Geographic and Canon brands. Scope of work: - Event ideation and development - Branded environment design - Production supervision - PR and media relations services
UNICEF UNICEF ZEROawards UNICEF needed to develop a fundraising platform to reach out to Viet Nam's most successful corporations, organizations, individuals, and philanthropists to give generously to UNICEF programs in Viet Nam. Inspired by the Believe in ZERO platform, the UNICEF Snowflake gala in New York, and to encourage humanitarian excellence amongst Vietnamese, the team created ZEROawards, a humanitarian awards and black-tie formal gala fundraiser. Scope of work: • Opportunity analysis • Ideation • Verbal brand identity development • Product development and ideation • Sponsorship recruiting • Event production support • Publicity, media relations services
ESPN StarSports Grandstand For 3 separate occasions, we transformed an exhibition hall into a total brand experience. 5,000 fans showed up – the largest turn-out in the region to date. Scope of work: Event ideation and organization Project: Immersive activation Services / Solution: This project was executed by Alpine team for Leonito JSC. and GREY
ECHO ECHO Advertorial We devised an advertorial campaign with an eye-catching photo and a headline that incites reading. Scope of work: - Public Relations Design Media Buying in major international inflight magazines This project was executed by Alpine team for Leonito JSC. and GREY
InterContinental Hanoi Westlake Advertising campaign Our ads launched InterContinental as both traditional and modern: the busy city centre is as near as you need it to be, yet as far away as you want it to be. Scope of work: - Advertising - Localized, targeted advertising strategy Project: Services / Solution: This project was executed by Alpine team for Leonito JSC. and GREY
Bailey Occasions Campaign Project: Services / Solution:
Your Alpine Team 16
Your Alpine team Your Alpine team will be a compilation of individual, experienced experts, inclusive of strategy, corporate identity, and marketing communications professionals – a hand-picked team that fits your requirements. Page 17
Alpine Team Introductions Aaron Everhart Senior Branding Consultant, Strategic Planner—HCMC Aaron brings 20 years of experience to the Alpine Team as planner, analyst, and brand strategist. He leads clients to identify strategic opportunities and develops solutions to leverage them. Aaron has worked with leading brands, including Bayer AG, FedEx, Frito-Lay, Ford, HP, Intel, Microsoft, and Procter & Gamble. In 2005, Aaron started a company specializing in behavior-change communications, developing marketing strategies for social and health causes for NGOs such as World Bank, UNDP, and WHO. The firm also worked with clients on behalf of GREY for Bao Viet, Diageo, Toto, and VinaPhone, and other clients. In 2011, seeing a need for an agency that addresses client requirements from a non-prescriptive, strategic, and innovative approach, Aaron co-founded Alpine Creative, possibly Vietnam’s first think-tank-oriented professional services company. Page 18
Alpine Team Introductions—cont’d Greg McFall Business Development Manager, HCMC Greg brings more than 25 years in business, 5 of those in Asia, as a General Manager, Managing Director, and Strategic Planner, and Director of Business Development. His expertise in community relations, business development and communications have developed new businesses, grown existing ones and turned around several that were struggling. He is also committed to charitable efforts, including Operation Smile Viet Nam and UNICEF. He has a wide and extensive range of experience, knowledge and networking abilities within and outside of Viet Nam. Page 19
Alpine Team Introductions—cont’d Dat Quoc Pham Project Team Director—Hanoi Dat brings project management expertise to the Alpine Team. Dat has worked with the Hanoi office of GREY (a WPP company) one of the worlds largest advertising agencies, where he conducted market research and website development. He has also worked with ABT Associates, a global company specializing in executing projects for Governments and NGOs. He also has experience in project and event management, while at Federation of UNESCO Vietnam. Page 20
Alpine Team Introductions—cont’d Trinh Tuan Anh Project Manager & Coordinator — Hanoi Tuan Anh brings to Alpine project management and communication skills. Before joining Alpine, Tuan Anh has worked at FPTS and Carrier Vietnam. He gained project management experience from organizing the GPAC (Global Partnership for Asian Colleges) 2010 Conference in Vietnam. Tuan Anh received a bachelor in Business Administration from Vietnam National University, followed by a year in Soka University of Japan where he was trained in Brand Management, International Business and Multicultural Communications. 21
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