Introducing the Quadric® Framework

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Information about Introducing the Quadric® Framework
Business & Mgmt

Published on January 17, 2009

Author: msherain

Source: slideshare.net

Description

A company’s Quadric describes its positioning strategy and how that strategy influences its brands, culture, operations and marketing. Greater clarity and focus helps companies improve performance while becoming better places to work.

Introducing the Quadric® Framework www.quadric.dk Copyright © Quadric® 2009

Manage your value chain, not just your company Guide Drive Influence innovat volume & future ion pricing trends Push Pull Push Pull Investors Suppliers Company Distributors Dealers/ End-users Influencers retailers Copyright © Quadric® 2009 2

Each interaction across your value chain is influenced in four ways Emotional Internal External Investors Suppliers Company Distributors Dealers/ End-users Influencers Rational retailers Copyright © Quadric® 2009 3

Your positioning strategy guides decisions Emotional Optimized Brand Emotional Portfolio Positioning Strategy External Internal Cultural Aligned Internal External (True, relevant, high- Uniqueness Marketing value focus) Operational Rational Copyright © Quadric® 2009 Evidence Rational 4

www.quadric.dk Copyright © Quadric® 2009

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