Published on December 20, 2008
Introducing Joost Widgets Dan Brickley firstname.lastname@example.org
Joost overview • “Best of Internet & best of TV” • Streaming video distribution system • Branded, high-quality TV content • Interactive social experience • Engaging advertising delivery platform • Public beta since October 1st
Joost: Bringing TV into the Web • Joost as platform: dev.joost.com – Balancing viewer, owner and advertiser needs brings stability for creative quot;extrasquot; and mashups – Mix professionally-produced content with user ratings, blogs, annotations, add-ons • Joost Widgets: a social TV platform • Web 2.0 +/- 1 – Built and extended with modern Web technology, modern Web attitude
Quick look at Joost (videos) • Full screen video • Search, navigate and customise channels • Interactive overlays
Quick look 2 ('My Joost' video...) • Widget themes... – software-style extras (eg. alarm clock, games) – communication-oriented (IM/chat) – “DVD Extra”: annotations, subtitles, blog posts – Finding and sharing (invite, share, bookmark, rate) • Not rigid categories – fun to combine all 4: – 'Coke Bubbles' widget lets you chat, find, share and annotate...
Platform details • Core of Joost UI is a highly customised Web browser • We added swooshyness, a growing set of TV- related APIs, and streaming video content • Widget API targets the quot;Web 2.0quot; skillset (Ajax etc...) • Joost APIs lets you navigate EPG, play/pause/rewind shows, draw things on screen • More APIs and data interfaces on the way - feedback welcome!
Example: annotation & subtitles
“TV meets the Web” revisited: • Whose annotations do you want to see? • Just from friends / family? • Or from famous bloggers? • Use reputations from external systems? • TV isn't the Internet... • Widgets can bring as much Internet to your TV (and living room) as you want – or as little.
Example: Krabbel (“scribble”)
Engage with friends...
Engage with content...
(that was Audrey Hepburn)
(Richard Gere) (you get the idea)
Data Interfaces • RDFa, Atom/RSS feeds – pages and search • Microformats/GRDDL • Listings and channel data – for Widgets (see Widget API) – for Websites (eg. Onthetoob.com, TIOTI, joostlist, ...) • User-created extras: blogs, channels, tags
Custom channels (via XML)
“Web 2.0” themes & Joost • Standards and APIs - help users find stuff • Community data - helps users find stuff • Mashups, data integration, cross-site linkage - many paths into content • Blogs, social networks, user profiles • Better tagging – beyond “tiffany” and “paris”? who/what/where/when...
“paris, texas” or “paris hilton”?
Standards and dev community • Built on and with W3C standards • Extended with “Joost platform” APIs • Generic widgets don't make the most of TV • Code mobility vs coder mobility, we need “widgetarians”... • “Fun” issues: – Signed widgets – Storage APIs (local, remote) – Interwidget communication – Usable, clear privacy models
Become a Widgetarian! • Developers site and blog: • http://dev.joost.com/ – Join email list: joost-dev- email@example.com • Stay in touch!
Thanks... • Questions?
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