Published on February 14, 2014
Intro to Little Bird Social Intelligence for Your Business 21 February 2014
What people say about Little Bird Read what key social business influencers are saying about Little Bird.
Jill Rowley Social Selling Evangelist, formerly Oracle, Eloqua "I seriously haven't been this excited about an app in a very long time. So powerful, yet dead simple." "Blown away by Little Bird demo! Makes finding Influencers super easy! Powerful for Marketing & Sales."
Joe Chernov VP Content, Hubspot "Little Bird might just become a content marketer’s most powerful weapon, because it addresses the practitioner’s three most pressing needs: more content, better content, and wider distribution." "I don't love the product because I am an advisor; I am an advisor because I love the product." Read Joe's original review of Little Bird.
Matt Heinz President, Heinz Marketing "I have to admit, I have a man-crush on Little Bird right now...so far this year, Little Bird is my favorite new find." "had high expectations, safe to say they have been exceeded" Read Matt's blog post about Little Bird.
Why Little Bird? Learn why you would use Little Bird.
Little Bird helps you ● Get focused Spend your time where it really counts. ● Get connected Engage the right interesting, influential people. ● Get smarter Learn what matters: early, often & easily. ● Get attention Spread your messages more effectively. ● Get influence Measure & raise your stature.
To build your business in a new era Influencer Discovery & Engagement Content Marketing Social Sales
What is Little Bird’s secret for building social capital online?
There is no secret.
We think building social capital online is a lot like building social capital FTF.
But you don’t have to start from scratch.
How Little Bird Works Learn how Little Bird works to bring you social intelligence.
What is an influencer? Little Bird excels at finding the people and organizations in any field that have high peer recognition so you can learn from and engage with influencers with meaningful stature: ● Experts & practitioners ● Journalists & bloggers ● Fans ● Vendors ● Professional organizations & NGOs ● and more...
Discovery: people first, then content Little Bird finds influencers first, ranks their stature by authoritative, ungamable peer-validation, and then leads you to their quality connections, conversation and content.
Little Bird & the competition Other tools discover content via keywords first and then give you noisy results that lead you to influencers whose stature is measured by rough metrics like overall popularity. Little Bird finds a greater number of more relevant influencers and better content than any other service so you can shape your future instead of just reacting to existing conversations.
Little Bird’s 3-step process We find the leading people and organizations participating online around any topic. 1. Discover: First we find who is participating in a topic of your choice. 2. Analyze: Next, we rank them by how connected they are to their peers. 3. Deliver: Then we bring you their connections, community and content.
Discover Little Bird scours the social web, finding content, conversations and connections on a wide variety of social media networks, websites and blogs.
Analyze We rank topical leaders by a simple, powerful measure that can't be faked: peer validation.
Analyze Then we provide other metrics so you can find the influencers that fit your needs. ○ People vs. organizations ○ Who is a newer, rising star? ○ Who listens to the most peers? ○ Who has the highest raw audience? ○ Who has been participating the longest? ○ Who posts the most?
Deliver: Influencer engagement Discover & engage people & organizations that have real stature in the topics that matter to your business & customers.
Deliver: Content marketing Research content topics, curate relevant, peervalidated content, & promote your own content to real influencers.
Deliver: Social sales Learn from & engage with the conversations and people that really matter in your markets to increase sales as an expert, connected advisor.
Little Bird recipes Our customers use Little Bird to empower new practices to build their business. ● ● ● ● ● ● Ad targeting Building stature Buyer personas Co-marketing Content marketing Competitive intelligence ● ● ● ● ● Event marketing Influencer marketing Public relations Research Social sales
Little Bird offers ● Access to our SaaS application: discovery, learning and engagement at your fingertips. ● Social strategy: Consultation from social business practitioners to help shape your goals. ● Services: Tactical and technical assistance to realize your goals. ● Guidance: Text, pictures, and videos to help guide implementation and best practices. ● Support: Live, smart, friendly assistance.
Our customers Little Bird customers come from a wide variety of industries and sectors, including Fortune 50 companies and leading communications agencies.
About us Little Bird was cofounded in 2011 by leading tech journalist Marshall Kirkpatrick, formerly editor at ReadWriteWeb and first-hired writer at TechCrunch, to bring the social research and engagement practices he used as a successful data journalist and consultant to empower the social strategies of business.
Our investors Little Bird has funding from a notable group of investors, led by Dallas Mavericks' owner Mark Cuban and the Oregon Angel Fund, and including others like: ○ ○ ○ ○ ○ ○ StockTwits CEO Howard Lindzon’s Social Leverage Hubspot CTO Dharmesh Shah Leading content marketer Jay Baer Former Twitter lead developer Blaine Cook Blogads CEO Henry Copeland and others
Learn more about Little Bird Website: getlittlebird.com Blog: getlittlebird.com/blog Contact us: email@example.com
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