Intro

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Published on January 21, 2014

Author: culture2inc

Source: slideshare.net

Description

Intro to the thinking and services of Culture Culture Inc.

Culture is an Ecosystem Theories  Opinions Beliefs Views  Ideas     Behaviors  Gossips    Clues Thoughts Technologies

Memes are Cultural Genes Memes = idea molecules Networks + Memes = Spreading Spreading is Emergence Essentially: memes are the DNA of culture, business, communication & technology.

Memes Create Megamemes… Brands Coca Cola Citibank Facebook Cultural Icons Sherlock Holmes Batman Pac-Man Ancient gods Hermes Zeus Apollo …what we worship

San Francisco is a megameme too. A meme isn't just an “idea.” They are a cultural life force, they generate our thoughts and ideas. We are cultural designers. We all are. We can change what is possible.

Culture Design     The only way to create lasting change is to start with culture To change culture is to change what is possible We look at culture as an ecosystem that grows and evolves on the fields of the human minds Recent successful culture design projects: Yes We Can – Tea Party – Occupy!

Culture2 Inc.      The first meme science & strategy firm Built upon breakthrough innovations in cultural evolution Proprietary methodology delivers both structure + insight Roots in Darwin’s Marketing Evolution, Budapest, Hungary 10 years business experience and refinement of research methodology

Memes in Minds quotes thoughts memes archetypes

Dimension C Low – High Dimension B Low – High 32% 9% 8% 13% Dimension A Low – High Dimension D Low – High

Culture2 Meme Map Symbiotic Memes Memes that inevitably and inseparably live together with your meme. Reinforcing and complementary memes. Immune Deficiency Defining Memes Memes Hostile Memes Memes that specifically define your meme. Memes that cannot be fought with the “memetic immune system” of our own meme. Memes of the external world that threaten the existence of your meme. The memes that differentiate you from any other meme construct. Memes that define your meme from the negative or shadow side. Memes that undermine or inhibit the spread of your meme. Parasitic Memes Memes which depend on our meme for their existence. ©2013 Culture2inc

Typical Culture2 Projects How do we accelerate growth? How do we find our audience? How do we change our message? How do we grow our niche?

Insights & Surprises      What is the most important feature for the millennials in banking? Is Coca-Cola the next Philip Morris? Why is “Solution” is not a solution? Is make-up about beauty? Why we should stop spreading the meme of climate change? Meme science provides surprising insights where other methods fail.

Measuring Social Impact  The Holy Grail of Social Change    Why so elusive? It’s not what you measure…it’s how you measure. We figured out how to do it:    Find the resonance points Measure by iteration (wash, rinse, repeat) Watch the fault lines move

Partners  Change-makers: enlightened leaders of companies, political organizations, communities, working toward the global mind-shift        Creating Shared Value Social responsibility Collective impact Sustainability Social potential Climate change Conscious co-evolution

Challenge

Belief: System: Change “ ” You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. – R. Buckminster Fuller

Creating the future we want through culture design…

Our memes thank you for your attention!      B. Lazlo Karafiath lazlo@culture2inc.com Joe Brewer joe@culture2inc.com Facebook.com/culture2inc Twitter.com/culture2inc www.culture2inc.com

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