Internet Marketing Quiz

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Information about Internet Marketing Quiz

Published on March 4, 2014

Author: convonix



Think you have a keen eye on all developments in the digital marketing landscape? Do you reckon you know about the latest technologies, personalities and brands that have conquered the web in the last decade? Take this quiz compiled by Soumya Shankar from our SEO team to find out where you stand.


Identify this man.

Seth Godin

Who is she? Name 2 companies that she has been a part of.

Marissa Mayer Current CEO of Yahoo!, formerly employed with Google.

What search engine was originally called ‘BackRub’?

Google. It was called ‘BackRub’ at its very initial stage.

Name 3 Web Analytics software apart from GA.

1. Webtrends 2. Omniture 3. Piwik

He was the mascot for which search engine?

Ask Jeeves (now

Android 2.2 is also known as..


Tumblr is now owned by ___________


Define Click Fraud.

“Click fraud is a type of fraud that occurs on the Internet in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad's link.” - Wikipedia

Full form of IBM.

The International Business Machines Corporation

A common geo-location service that allows users to check in at businesses and other locations, earning badges and other virtual rewards along the way.


Easiest & quickest way to implement data markup is via…

‘Data Highlighter’ feature in Google Webmaster Tools

Full form of JPEG.

Joint Photographic Experts Group

This is the practice of crafting content that is designed to compel people who view it to link to it: Link Marketing Link Farm Link Baiting Link Magnet

Link Baiting

Super Mario was created by which company?


5 Tools to help you with your Keyword Research.

1. Google Keyword Planner 2. Wordtracker 3. Soovle 4. SEM Rush 5. Google Analytics

Google released as an invite-only preview in 2009 for this later platform (now defunct) that allowed real-time collaborative editing with elements of email, IM, wikis, and social networking.

Google Wave

Apple’s Current CEO

Tim Cook

Name Bing's corresponding program to 'Google AdSense.'

Bing Ads (formerly Microsoft adCenter and MSN adCenter)

Identify the mandatory attributes for campaign tracking from the below. Also, define each. utm_campaign utm_content utm_medium utm_source utm_term

utm_medium & utm_source

World's largest online retailer.


Name Bill Slawski's official blog.

SEO by the Sea

Google Analytics is banned in which of the below country/countries: South Korea China Pakistan Greece None of the above

None of the above

Usage of extreme spammy techniques to harm your competitors is called: Gray Hat SEO Negative SEO Black Hat SEO Dark Black SEO It’s not SEO *****!

Negative SEO

The Excel function that I would use to convert A B C D To A B C D


You have a page on your site where people buy Red shoes. You’re curious if people would click more on a Green BUY button or an Orange BUY button. What will you do?

Make use of A/B Testing to test user conversion via Green button Vs Orange button.

The default profile picture in this social networking website is the image of an egg.


Name one tool used to detect content scraping.


Orkut has the highest no. of users from this country.

Brazil (as of April 2012)

The <changefreq> attribute in XML Sitemap is mandatory as the crawler stops crawling after a certain time period. True or False?

False Crawler will crawl irrespective of the <changefreq> attribute

He is the other famous ‘Steve’ of Apple. Name him.

Steve Wozniak aka "Woz"

It is defined as “the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations.”

Crowdsourcing or Crowdfunding

1 3 5 2 4 • • • • • Avinash Kaushik Amit Singhal Hiten Shah Neil Patel Dharmesh Shah Match the names with their faces.

1. Dharmesh Shah - Founder, HubSpot 2. Hiten Shah – Co-Founder, Crazy Egg and KISSmetrics 3. Avinash Kaushik - Digital Marketing Evangelist,Google 4. Amit Singhal – Senior VP, Google Inc. 5. Neil Patel – Founder, Crazy Egg and KISSmetrics

Identify the Logo of the following companies.



Google Dropbox








Thank You.

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