Published on March 4, 2014
INTERNET MARKETING QUIZ By Soumya Shankar
Identify this man.
Who is she? Name 2 companies that she has been a part of.
Marissa Mayer Current CEO of Yahoo!, formerly employed with Google.
What search engine was originally called ‘BackRub’?
Google. It was called ‘BackRub’ at its very initial stage.
Name 3 Web Analytics software apart from GA.
1. Webtrends 2. Omniture 3. Piwik
He was the mascot for which search engine?
Ask Jeeves (now Ask.com)
Android 2.2 is also known as..
Tumblr is now owned by ___________
Define Click Fraud.
“Click fraud is a type of fraud that occurs on the Internet in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad's link.” - Wikipedia
Full form of IBM.
The International Business Machines Corporation
A common geo-location service that allows users to check in at businesses and other locations, earning badges and other virtual rewards along the way.
Easiest & quickest way to implement data markup is via…
‘Data Highlighter’ feature in Google Webmaster Tools
Full form of JPEG.
Joint Photographic Experts Group
This is the practice of crafting content that is designed to compel people who view it to link to it: Link Marketing Link Farm Link Baiting Link Magnet
Super Mario was created by which company?
5 Tools to help you with your Keyword Research.
1. Google Keyword Planner 2. Wordtracker 3. Soovle 4. SEM Rush 5. Google Analytics
Google released as an invite-only preview in 2009 for this later platform (now defunct) that allowed real-time collaborative editing with elements of email, IM, wikis, and social networking.
Apple’s Current CEO
Name Bing's corresponding program to 'Google AdSense.'
Bing Ads (formerly Microsoft adCenter and MSN adCenter)
Identify the mandatory attributes for campaign tracking from the below. Also, define each. utm_campaign utm_content utm_medium utm_source utm_term
utm_medium & utm_source
World's largest online retailer.
Name Bill Slawski's official blog.
SEO by the Sea
Google Analytics is banned in which of the below country/countries: South Korea China Pakistan Greece None of the above
None of the above
Usage of extreme spammy techniques to harm your competitors is called: Gray Hat SEO Negative SEO Black Hat SEO Dark Black SEO It’s not SEO *****!
The Excel function that I would use to convert A B C D To A B C D
You have a page on your site where people buy Red shoes. You’re curious if people would click more on a Green BUY button or an Orange BUY button. What will you do?
Make use of A/B Testing to test user conversion via Green button Vs Orange button.
The default profile picture in this social networking website is the image of an egg.
Name one tool used to detect content scraping.
Orkut has the highest no. of users from this country.
Brazil (as of April 2012)
The <changefreq> attribute in XML Sitemap is mandatory as the crawler stops crawling after a certain time period. True or False?
False Crawler will crawl irrespective of the <changefreq> attribute
He is the other famous ‘Steve’ of Apple. Name him.
Steve Wozniak aka "Woz"
It is defined as “the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations.”
Crowdsourcing or Crowdfunding
1 3 5 2 4 • • • • • Avinash Kaushik Amit Singhal Hiten Shah Neil Patel Dharmesh Shah Match the names with their faces.
1. Dharmesh Shah - Founder, HubSpot 2. Hiten Shah – Co-Founder, Crazy Egg and KISSmetrics 3. Avinash Kaushik - Digital Marketing Evangelist,Google 4. Amit Singhal – Senior VP, Google Inc. 5. Neil Patel – Founder, Crazy Egg and KISSmetrics
Identify the Logo of the following companies.
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13.Which choice below best represents why direct email marketing is superior to direct mail? a. Faster, higher response rate, better list. b.
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