Internet Marketing Overview

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Information about Internet Marketing Overview

Published on July 5, 2009

Author: DavidPPeters



Internet Marketing, Marketing Your Business in the New Media Age is an overview of internet marketing basics that all businesses need to be aware of and act on if they want to grow in this new era of digital marketing. I've given two speeches to business executives recently regarding positioning their business for future growth and used this slide show as an outline.

Internet Marketing Marketing Your Business in the New Media Age Presented by David Peters President, Net Point Marketing LLC

Consider This…  Internet Advertising Reaches $5.5 Billion in First Quarter  83% of ALL Product and Service Searches (even LOCAL) now begin online  There are now 1.5 BILLION people online (210 million on Facebook alone)  Your customers have changed the way the shop and buy… have you changed your strategy?

Internet Marketing is Your Future “If you don’t like change, you’re going to like irrelevance even less.” –General Eric Shineski, former Chief of Staff, US Army

21st Century Marketing: The Rules Have Changed “Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.” - Seth Godin, International NY Times bestselling author of more than a dozen marketing books.

The Power of the Internet  It took Barnes and Noble 54 years to reach a billion dollars in sales… It took Amazon 4 years.  E-Commerce is still in its infancy, imagine where it will be just 3 years from now? Do you plan on being in business in 3 years? Are you ready?  Broadcast Marketing is dying a quick death (see: newspapers, radio advertising, Yellow Pages, etc.). Online marketing is exploding.  Smart business professionals are evolving from simply exposing a marketing campaign to as many eyeballs as possible toward targeting more specific and trackable audiences instead.  Internet Marketing strategies are a more efficient and cost effective way to reach targeted communities of potential customers.  Only now can you target your marketing messages to online communities that have already proved to be interested in your products.

Email and List Building  Inexpensive (no postage or printing costs)  Immediate distribution  Local or worldwide reach  Targeted and measurable  Automated, time saving delivery methods  Easy forwarding = explosive viral potential  Permission based creates customer loyalty

Email and List Building Success Tips  Collect Email Addresses ALL THE TIME  Decide what excellent content you will write  Write it well  Start Publishing Regularly

Let the Spiders Crawl  Is your site indexed? Just the home page or all the pages?  Is your website submitted to the search engines? All of them? Are you sure?  Has your site been analyzed or had an audit performed to determine search engine friendliness and determine strengths, weaknesses and specific marketing strategies? No? Why not?  How do I get started?

Online Viral Marketing “One of the coolest things about the Web is that when an idea takes off, it can propel a brand or company to seemingly instant fame and fortune. For free. Whatever you call it-- viral, buzz, word-of- mouth, or word-of-blog marketing– having other people tell your story drives action. One person sends it to another, then that person sends it to yet another, and on and on.” - David Meerman Scott, author of the New Rules of Viral Marketing, p. 8

Social Media Marketing  Is Word of Mouth on  Social Media = Web 2.0 Steroids  Easy to create fresh content  Social Networks allow you to share  The Importance of information about what’s important Facebook and Linked In in your business  Social Bookmarking: It is a method to (just for starters) store, organize, search, and manage bookmarks on the web with the help of  Raging Fans and Building metadatas. It is actually the process of your Tribe saving bookmarks to a public website and tagging them with "keywords" for sharing with others.  Social Bookmarking and  Excellent for building links and traffic Social News Sites back to your website  Easy to submit your own content  Why it’s important? (articles, pictures, videos)  How you get started?

Blogs and MicroBlogs  Blogs. Incredibly important.  Spread your marketing message  Recruit new fans and customers  Cost effective  Fresh, unique content all your own  Microblogging (i.e. Twitter)  What’s the use?  How to use

Online PR and Publicity  The art of gaining free press coverage for your products or services  Can be intimidating and mysterious- which means its underused- which is good for you.  Great at building credibility and gaining expert status in your field  The Goal? Capture your OWN audience. And, traditional media outlets are no longer necessary  Public Relations is NOT advertising, do not confuse the two. It’s the opposite of advertising actually  The Key to Success? Help the reporters (online and offline) do their jobs  How to use press releases to your best advantage

Profiting from Online Broadcasting  Customers LOVE online video  The enormous marketing power of Free Teleseminars and Webinars  Online Radio and Podcasts  Guest Interviews  Informational seminars  Easy and cost effective to produce and syndicate

Buying Search Keywords  Also known as Pay Per Click advertising  Google AdWords  How it works  Quick Tips and Strategies  Figuring your budget  Measuring your results

Affiliate Marketing  What is affiliate marketing?  How does it work?  Sources and solutions

Measuring Your Success Online  What are you KPI’s (Key Performance Indicators)  Impressions (or, hits) for branding?  Customer conversions?  Money in the bank?  Google Analytics  Competitive analysis

Bonus Discussion LinkedIn and the Power of Connecting on the top Business to Business Social Platform

Net Point Marketing  Full Service Internet Marketing Firm and Search Engine Optimization Consultancy  Local company specializing in helping SMB’s (small to medium sized businesses) improve online visibility and sell more products and services  Visit us Today at or call 614-432-8820 or email

Questions and Answers Come on… don’t be bashful

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