Published on March 12, 2009
Slide 1 Arizona Assn. of REALTORS Frances Flynn Thorsen, e-PRO, SRS Slide 2 Slide 3 Social Media Asset ◦ Take photos ◦ Write ad copy ◦ Create detailed listing
Slide 4 What is Listing Syndication? Distribution Trumps Destination – Saul Klein Syndication usually refers to any type of feed that pushes data from the source to other portals. Listing syndication takes your listing data and publishes them to multiple other listing websites. Listing syndication has become one of the most sought-after marketing methods for listing data by real estate professionals in recent years and rightfully so, as we all understand the importance of taking your listings and having them found everywhere. Syndication makes this easy as in many cases, website providers take your listing data and syndicate to a select group of listing websites automatically. Listing syndication is a vital marketing tool that is available to real estate professionals and should not be underestimated. How does it work? An automated listing syndication provider will take your listing data as entered and ensure that it is sent out in regular feeds to the set list of 'partners' that they have established agreements with. In the past, listing feed partners all used different formats for entering the data in their system so sometimes setting up a functional listing syndication feed was a challenge to ensure that the data would carry over correctly. Recently, continued work on RETS - the Real Estate Transaction Standard, has ensured continued growth towards a unified system that uses the same data fields. The hope is that if everyone uses RETS that more syndication can occur, easier, and more successfully. Having a listing syndication provider who is working to be RETS compliant is going to be successful now and into the future. All you need to do is enter your listing once at your website provider. Automatically, your listing data is converted into the
required multiple formats to be sent to the various listing feed partners. Some of the major listing feed partners include Google Base, Yahoo! Classifieds, Oodle, Trulia, Propsmart, LiveDeal, Zillow, and many more. The more feed partners your syndication provider offers, the more exposure your listings are going to receive automatically. Why Syndicate? As a real estate professional, you already know that getting your listings on the web in as many places as possible is important. You have a couple different options. You can take the listing data you have already entered into your website and enter them again, manually, on the various listing websites. Consider the time involved in re- entering your listing data and re- formatting for various types of platforms. Listing syndication is the perfect solution for any busy real estate professional. It just makes sense to enter your listings once and let the system do all the work for you, with little to no effort required by you. All you need to do is select what syndication partner you want to advertise on and the rest is done for you. Syndication means the best exposure for you and your listings by getting them out there. Consumers are searching for listings. Having yours in front of as many eyes as possible, in as many venues as possible, is clearly a wise business decision. What next? Having your listings syndicated is just the start. A key factor of a great syndication provider is one that takes the listing data, sends it out, keeps track of how they are doing, and report that information right back to you. Why are reports on how your listings are doing at the syndication partners important? Knowing which partners are doing well, where you could
use additional exposure, and being able to gauge the traffic each listing is getting helps you to ensure that your listings are being marketed in the best way for you. Quality syndication reports will show you the number of detailed views or referral clicks each listing has. This allows you to see exactly how well your listings are performing. A syndication provider that includes all of this automatically and continues to grow the list of partners will be ready for the long haul. Make sure that your syndication needs are handled by experts who are working to be RETS compliant, gives control over who you choose to syndicate to, and provides detailed statistics and reports for you to evaluate. Point2 Agent provides seamless syndication to over 30 partners and continues to add new and exciting partners all the time Slide 5 Point2Agent Web Sites offer lisitng syndication services for brokers and agents. Try for 3 months FREE.
Slide 6 These people are competing with us! Slide 7 Slide 8 accuracy Check feed source? Data Branded or unbranded? Company or agent lead? Listing support
Slide 9 Slide 10 http://Realtor.org Slide 11 87% percent of all home buyers 94% of buyers aged 25 - 44 years used Internet to search for homes. For 1/3 of home buyers, 1st step in home- buying process was looking online for properties.
Slide 12 Slide 13 Slide 14
Slide 15 Slide 16 http://Trulia.com 5 million unique visitors 72% buyers expect to purchase in 12 months 70% unrepresented Trulia Voices Trulia Blogs RealtyTrac Slide 17 http://Trulia.com/pro Use code F44NN for 2 extra months $39/mo – no contract $29/mo – 12 mos Featured listings (ALL listings) Spotlight ad
Slide 18 http://Realtor.com Listings Enhanced ROI Check Slide 19 http://Zillow.com 7 million unique visitors Zestimates Mortgage quotes ZillowDiscussions FSBOs allowed Parcel-based platform Slide 20 Featured listings $10 each Spotlight ads pay per zip code ◦ 25% views ◦ 50% views ◦ 75% ◦ 100%
Slide 21 Slide 22 400 – 500% more exposure Slide 23 No agent photo! Property ads Services ◦Buyer Agent ◦Auction
Slide 24 Agency Logic SinglePropertySites Realbird Slide 25 150 million users Growing at 5 million/week Pay per click best bet Updates and additional resources will be Slide 26 posted at http://NoBloggerLeftBehind.com http://NoBloggerLeftBehind.com
Frances Flynn Thorsen, e-PRO, SRS CEO, Socialebb Strategies and Solutions 3935 N. Country Club Rd. #20A Tucson, AZ 85716 520-327-1370 AUTHOR: HUD Homes for Sale – A Complete Buyer’s Guide HUD Homes For Sale – Sales and Marketing Guide for Real Estate Agents Twitter Soup for the Soul CREATOR: No Blogger Left Behind Blog Coaching and Webinars
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