Published on September 11, 2009
Internet Industry in Turkey & Turkish Blogosphere
Content Introduction Facts About Turkey Press Releases & Research Papers Turkish Blogosphere, Social Networks and Microblogs Global Investors in Turkey Opportunities
Who is GercekKarakus? Front End Engineer & Graphics Designer at Six Apart Services Recent Work
Who is GercekKarakus? French Baccalaureate Diploma – General Certificate of Secondary Education from GalatasarayLisesi (ranked Turkey’s best high school in entrance exam) BS, Information Systems Engineering, Dual Diploma Program between SUNY Binghamton, New York & Bogazici University, Istanbul (ranked 3rd)
Who is GercekKarakus? Gercek Design & BlogKatalog Drupal – MovableTypeWordpress - MagentoCommerce
About the Presentation This presentation is created to give a brief outlook about Internet Industry and Blogs in Turkey Some of the topics that will be covered are: Demographics Internet User Statistics Blogs & Blogger Community Microblogging & Social Networks Press Releases & Research Papers Global Investors in Turkey Opportunities
2. Facts About Turkey
Turkey Population: 76,805,524 (July 2009 est.) Age structure: 0-14 years: 27.2% (male 10,701,631/female 10,223,260) 15-64 years: 66.7% (male 25,896,326/female 25,327,403) 65 years and over: 6.1% (male 2,130,360/female 2,526,544) (2009 est.) Median age: total: 27.7 years male: 27.4 years female: 28.1 years (2009 est.) https://www.cia.gov/library/publications/the-world-factbook/geos/tu.html
Turkish Telekom Formerly state owned Turkish telecommunications company Privatized to Oger Telecom in November 2005 Provides ADSL service through its subsidiary TTNet Decreasing broadband connection rates In May 2008, Turk Telekom completed the fifth largest Initial Public Offering of the world by selling the 15% of the government stocks which totaled a sum of 2.4 billion dollars.
Number of Internet Users
3. Press Releases& Research Papers
Research: BlogEvi – Jan 2009 70% is between 20-30 years old 35% college graduate and 33% college students 52% uses at least one social bookmarking application 41% has a full-time job 46% is using Google Adsense 49% is using Wordpress http://murat.blogevi.org/index.php/turkiye-de-blog-yazarligi-arastirmasi-raporu/
Research: Crenvo - April 2009 What comes to your mind when you hear the word blog? Wordpress and Blogs running on WP - %60 Blogger.com – 30% Blogcu.com – 5% CRENVO Consulting, Internet MarkaBilinirligiArastirmasi - April 2009 http://www.webrazzi.com/2009/04/20/internet-girisimleri-marka-arastirmasi-nisan-2009-raporu/
PR: comScore – May 2009 Turkey has 7th Largest and the Most Engaged Online Audience in Europe 32 hours/month 3,044 pages of content/month London, U.K., May 27, 2009 – comScore, Inc. (NASDAQ: SCOR) http://www.comscore.com/Press_Events/Press_Releases/2009/5/Turkey_has_Seventh_Largest_Online_Audience_in_Europe
Research: comScore – May 2009 Total Internet Users by Country
Research: comScore – May 2009 Top 15 Internet Properties in Turkey
4. Turkish Blogosphere,Social Networks & Microblogs
Blogging Service Providers DEDICATED BLOG SITES Blogcu.com – ranked 22 Azbuz.com – ranked 90 MEDIA SITES Blog.Milliyet.com – ranked 7 Blog.Mynet.com – ranked 9 (Wordpressμ)
Blogger Community Weblog Awards Turkey Bloggers Association Blog Conference 2008
Social Networks Facebook.com Linkedin.com Yonja.com Cember.net Istanbul.net OtobusteGordum.com …
Social Networks Facebook Turkey is the 4th largest country on Facebook Almost 89% of Turkish Facebook users are younger than 34.
Microblogging Twitter Friendfeed No major local competitors - Nolyo.com
Microblogging - Twitter
Microblogging - Friendfeed
Microblogging - Friendfeed
Location Based Services Sobbe.com – Turkcell http://www.webrazzi.com/2009/05/20/sobbe-ile-kimin-nerede-oldugu-artik-sir-degil/
Alternative Payment Methods MikroOdeme.com - Turkcell http://www.webrazzi.com/2009/05/14/mobil-odemenin-basari-hikayeleri-olusuyor-gizem-canatan/
5. Global Investors in Turkey
Global Investors in Turkey Ticketmaster – Biletix.com Ebay – Gittigidiyor.com Xing– Cember.net Xing, the Germany-based European business social network which resembles LinkedIn, had bought Turkish business social network Cember, for about $6.43 million. Alibaba – HemAlHemSat.com European Founders – Yemeksepeti.com Partnership
Global Investors in Turkey “Advertising market in Turkey is still in the development phase. We will be seeing so many online advertising companies establishing and growing in the near future.” SinaAfraGeneral Manager at EbayBoard Member at Gittigidiyor
Global Investors in Turkey “In Germany, online advertising holds 10% of the total market. In Turkey, it's only 3%. Looking at the numbers, in Germany, we talk about 2.3 billion Euro in this sector. On the other hand, in Turkey, it's about 200 million USD. As a consequence, this market will grow for sure.” SinaAfraGeneral Manager at EbayBoard Member at Gittigidiyor
Global Investors in Turkey “However, if Turkish entrepreneurs ignore this fact, they will leave the big slice to foreign investors.” SinaAfraGeneral Manager at EbayBoard Member at Gittigidiyor
Opportunities Youth population = Ideal for long term growth Increasing number of Internet users = More pageviews and users for our services Adaptive users = Accepts new technologies
Opportunities Positioning in the market in advance Turkish Translation of our services Advertising opportunities
Opportunities Services Turkey – More Affordable Labor BlogDestek.com (the only blog consulting firm)
Startups In Turkey http://www.startupsinturkey.com/
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