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Internet Communications - How to Use in Your Business

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Information about Internet Communications - How to Use in Your Business
Technology

Published on October 11, 2008

Author: smallbiztrends

Source: slideshare.net

Description

How to use email newsletters, blogs, forums, podcasts, listservs and other forms of electronic communication in your business
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E-Communication in the 21 st Century COSE Small Business Conference October 2006

Your Presenters Anita Campbell Steve Rucinski Find us at: Small Business Trends www.smallbiztrends.com Small Business CEO www.smbceo.com

Anita Campbell

Steve Rucinski

Choose Your Communication “One-to-Many” Low Medium New Low Social networking SEO Value PR Value Customers: existing vs. new Tech difficulty Type None Low New Low Listservs None unless posted online Low Existing Low to Medium Email newsletters Low to Medium Medium Both Low to Medium Podcasts Low Low New Low Forums High High Both Low to Medium Blogs

Blogs Chronologically arranged websites (short for web + log) Use to communicate with public and customers Advantages over traditional websites: Draw visitors back (fresh content + conversational features) Lots of linking to other sites (great for search engines) Easy and fast to update Inexpensive

Chronologically arranged websites (short for web + log)

Use to communicate with public and customers

Advantages over traditional websites:

Draw visitors back (fresh content + conversational features)

Lots of linking to other sites (great for search engines)

Easy and fast to update

Inexpensive

Business Blog Example “ Me to You”

Blog Interactivity Comments by readers

Blogs Links Multiple links to other sites

Blog Software Tools Start fast with free, hosted options: Blogger - www.blogger.com WordPress hosted version - www.wordpress.com Upgraded versions offer more flexibility: WordPress non-hosted version is free except for setup and hosting charges - www.wordpress.org TypePad starts at $5 per month: www.typepad.com Movable Type also popular - www.movabletype.com For more resources,visit: www. smallbiztrends.com /blogging

Start fast with free, hosted options:

Blogger - www.blogger.com

WordPress hosted version - www.wordpress.com

Upgraded versions offer more flexibility:

WordPress non-hosted version is free except for setup and hosting charges - www.wordpress.org

TypePad starts at $5 per month: www.typepad.com

Movable Type also popular - www.movabletype.com

For more resources,visit: www. smallbiztrends.com /blogging

Internet Forums An Internet forum is a Web site for holding discussions There are forums for a large number of different topics Also commonly referred to as web forums, message boards, discussion boards, discussion forums, discussion groups, bulletin boards

An Internet forum is a Web site for holding discussions

There are forums for a large number of different topics

Also commonly referred to as web forums, message boards, discussion boards, discussion forums, discussion groups, bulletin boards

Forum Example

Forums - Get Started Use your favorite search engine with the topic of your choice followed by ‘forum’ Pick a forum with many users and recent activity Also check out www.boardtracker.com

Use your favorite search engine with the topic of your choice followed by ‘forum’

Pick a forum with many users and recent activity

Also check out www.boardtracker.com

Podcasting Podcasting, a combination of Apple's "iPod“ and "broadcasting“ A method of publishing audio (MP3) files to the Internet Allows users to subscribe to a “feed” using special podcatcher or feedreader sites/software, and be notified of new recordings automatically

Podcasting, a combination of Apple's "iPod“ and "broadcasting“

A method of publishing audio (MP3) files to the Internet

Allows users to subscribe to a “feed” using special podcatcher or feedreader sites/software, and be notified of new recordings automatically

Podcasting - Recording How Does it Work? (Recording) Publishers record audio content and then post it on a website for listeners. Create or edit an existing RSS feed including a link to the audio file in the "enclosure" field of an RSS 2.0 feed, uploading it to a website. Tell the world that a podcast is available.

How Does it Work? (Recording)

Publishers record audio content and then post it on a website for listeners.

Create or edit an existing RSS feed including a link to the audio file in the "enclosure" field of an RSS 2.0 feed, uploading it to a website.

Tell the world that a podcast is available.

Podcasting - Listening How Does it Work? (Listening) Set up a podcatcher or feedreader that supports podcasting or sync a wireless device like an iPod with your computer. Enter the URL of the podcast feed into the feedreader or podcatcher of your choice. As new items appear, review the podcast's description and listen to those of interest.

How Does it Work? (Listening)

Set up a podcatcher or feedreader that supports podcasting or sync a wireless device like an iPod with your computer.

Enter the URL of the podcast feed into the feedreader or podcatcher of your choice.

As new items appear, review the podcast's description and listen to those of interest.

iTunes – THE Place for Podcasts

Odeo - Easy Way to Record Podcasts

Gcast – Another Easy Way to Record

How to Get Started – Advanced Secure audio recording equipment Secure audio recording software Record the audio Find resource to host the audio files Identify website to distribute audio through Create RSS Feed for subscribers Market podcast to directories (like iTunes)

Secure audio recording equipment

Secure audio recording software

Record the audio

Find resource to host the audio files

Identify website to distribute audio through

Create RSS Feed for subscribers

Market podcast to directories (like iTunes)

Podcasting Resources http:// studio.odeo.com http:// www.gcast.com http:// www.podshowcreator.com http://www.podblaze.com http://www.gabcast.com http://www.hipcast.com Podcasting Whitepaper ( http://tinyurl.com/zlmx2 ) Podcasting for Dummies Ebook ( http://tinyurl.com/mca3g )

http:// studio.odeo.com

http:// www.gcast.com

http:// www.podshowcreator.com

http://www.podblaze.com

http://www.gabcast.com

http://www.hipcast.com

Podcasting Whitepaper ( http://tinyurl.com/zlmx2 )

Podcasting for Dummies Ebook ( http://tinyurl.com/mca3g )

Email Newsletters Email is not dead A house list is worth its weight in gold Newsletters keep your business front and center with customers Can-Spam law makes it trickier: Penalties for sending unsolicited emails Email should be opt-in (preferably “double opt-in”)

Email is not dead

A house list is worth its weight in gold

Newsletters keep your business front and center with customers

Can-Spam law makes it trickier:

Penalties for sending unsolicited emails

Email should be opt-in (preferably “double opt-in”)

Email Newsletters Don’t DIY! Email marketing services: Improve delivery rates (whitelisting) Comply with Can-Spam law Offer advanced personalization and HTML templates Recommendations: Vertical Response: www.verticalresponse.com Constant Contact: www.constantcontact.com Lyris: www.lyris.com Bronto: www.bronto.com

Don’t DIY! Email marketing services:

Improve delivery rates (whitelisting)

Comply with Can-Spam law

Offer advanced personalization and HTML templates

Recommendations:

Vertical Response: www.verticalresponse.com

Constant Contact: www.constantcontact.com

Lyris: www.lyris.com

Bronto: www.bronto.com

Email Marketing Example Design List admin Mailing

Design

List admin

Mailing

Discussion Lists & Listservs A listserv is a communication tool that lets members post suggestions or questions to a distribution list (like cc’ing on email). You submit a question or comment, which is then distributed to all of the other people on that list. Can be public or private lists

A listserv is a communication tool that lets members post suggestions or questions to a distribution list (like cc’ing on email).

You submit a question or comment, which is then distributed to all of the other people on that list.

Can be public or private lists

Listserv Example

Listservs - How to Get Started Use your favorite search engine with the topic of your choice followed by ‘listserv’ Pick a listserv with many users and recent activity Complete an application if required, dive in and make a comment or ask a question

Use your favorite search engine with the topic of your choice followed by ‘listserv’

Pick a listserv with many users and recent activity

Complete an application if required, dive in and make a comment or ask a question

Social Networking Sites Places on the Internet where people meet in cyberspace to chat, socialize, debate, and network. Some examples include MySpace.com, Friendster.com, and Facebook.com. Business-oriented social networking or community sites include: Linkedin.com Fastpitch.com Jumpup.com Work.com

Places on the Internet where people meet in cyberspace to chat, socialize, debate, and network. Some examples include MySpace.com, Friendster.com, and Facebook.com.

Business-oriented social networking or community sites include:

Linkedin.com

Fastpitch.com

Jumpup.com

Work.com

LinkedIn Example

JumpUp – A New Breed

MySpace Example

FastPitch Example

Social Networking - Get Started Start with one of the sites; enter a profile of you and your business. Search for and invite others you know to connect with you through the service. Update your profile regularly, and communicate with your network frequently.

Start with one of the sites; enter a profile of you and your business.

Search for and invite others you know to connect with you through the service.

Update your profile regularly, and communicate with your network frequently.

Choose Your Communication “One to One” Free Low Web-based Email Expense Tech difficulty Type Free to Medium Low to Medium PDFs Medium Low to Medium Email Program (Outlook, etc.)

Web-Based Email Revolution! Online services – no need to install -- access anywhere from a Web browser Today’s offerings competitive: Advanced message compose and organizing Built-in spam filtering and anti-virus Huge storage: up to 2+ GB Packaged with other offerings: spreadsheets, calendar, Web design tool, domain hosting

Revolution!

Online services – no need to install -- access anywhere from a Web browser

Today’s offerings competitive:

Advanced message compose and organizing

Built-in spam filtering and anti-virus

Huge storage: up to 2+ GB

Packaged with other offerings: spreadsheets, calendar, Web design tool, domain hosting

Web-Based Email Three impressive – FREE - options GMail – www.gmail.com Yahoo mail - http://mail.yahoo.com Microsoft Office Live – http://officelive.microsoft.com Set up a free account and try them out

Three impressive – FREE - options

GMail – www.gmail.com

Yahoo mail - http://mail.yahoo.com

Microsoft Office Live – http://officelive.microsoft.com

Set up a free account and try them out

GMail – So Much More than Email

Yahoo Mail – User Friendly

Office Live – Designed for Small Biz

Microsoft Outlook Email & Others Outlook on the desktop still the biz standard Contact management Email Calendar Advanced mail functions: Mail merge Elaborate filtering, search Other alternatives: WordPerfect only full-featured alternative Open-source competitors no match

Outlook on the desktop still the biz standard

Contact management

Email

Calendar

Advanced mail functions:

Mail merge

Elaborate filtering, search

Other alternatives:

WordPerfect only full-featured alternative

Open-source competitors no match

PDFs Universal document format Users use free Adobe Reader to view PDFs Harder to tamper with Useful for whitepapers, presentations, eBooks

Universal document format

Users use free Adobe Reader to view PDFs

Harder to tamper with

Useful for whitepapers, presentations, eBooks

PDFs - Creating Many free and low cost options now available to create PDFs: Adobe.com online service - $9.99/month PDF995.com – free version or $10 to upgrade WordPerfect now creates PDFs Many other solutions exist – search for “pdf writer” or “create pdf”

Many free and low cost options now available to create PDFs:

Adobe.com online service - $9.99/month

PDF995.com – free version or $10 to upgrade

WordPerfect now creates PDFs

Many other solutions exist – search for “pdf writer” or “create pdf”

Questions?

Contact Anita Campbell [email_address] 330.242.1893 Steve Rucinski [email_address] 330.321.4777

Anita Campbell

[email_address]

330.242.1893

Steve Rucinski

[email_address]

330.321.4777

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