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International trends in Ecodesign & Energy Labelling WS 6.- Impact on Competitiveness, Innovation and Technology Development

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Published on February 28, 2014

Author: Ihobe

Source: slideshare.net

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International trends in Ecodesign & Energy Labelling
WS 6.- Impact on Competitiveness, Innovation and Technology Development
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INTERNATIONAL TRENDS IN ECODESIGN & ENERGY LABELLING WS6.- IMPACT ON COMPETITIVENESS, INNOVATION AND TECHNOLOGY DEVELOPMENT Brussels, 21 February 2014

About of the Basque Country and Ihobe Ihobe is a public agency belonging to the Department of the Environment and Territorial Policy of the Basque Government. Its mission is to support the Basque Government in developing environmental policy and spreading the culture of environmental sustainability in the Basque Country. 2 International trends in Ecodesign & Energy Labelling WS 6.- Impact on Competitiveness, Innovation and Technology Development

 Ecodesign information services  Ecodesign guidance and training services  Ecodesign action support services  Recognition services  140 SMEs working on ecodesign  90 enterprises certified under ISO 14006 (more than 50% of total amount in Spain)  89 enterprises with certified products (12 with EPDs and 77 with EU Ecolabel) 3 International trends in Ecodesign & Energy Labelling WS 6.- Impact on Competitiveness, Innovation and Technology Development

Study 2013: The Economic Benefits of Ecodesign in the Basque Country Main reasons to introduce Ecodesign in the company: Top management convictions To anticipate to futures regulations The competitive pressure To gain new markets To make savings Certification, standardization, ecolabels,… Request from clients Due to public or private financial aid Existing regulations To obtain an ecological prize 0,00 4 5,00 10,00 15,00 20,00 25,00 30,00 35,00 40,00 45,00 50,00 International trends in Ecodesign & Energy Labelling WS 6.- Impact on Competitiveness, Innovation and Technology Development

Study 2013: The Economic Benefits of Ecodesign in the Basque Country 46,2 % Developing Ecodesign projects and impact on profitability: Effect of Ecodesign projects on the 53,8 % The profit margin is lower company’s profit : 5 4% 24% 72% International trends in Ecodesign & Energy Labelling WS 6.- Impact on Competitiveness, Innovation and Technology Development Ecodesign products gave rise to profit increase Ecodesign products had a neutral effect on profit The profit margin is higher The profit margin is similar

Study 2013: The Economic Benefits of Ecodesign in the Basque Country Higher PRICE of new ecodesign products: COSTS (raw materials, electricity use,…) of new ecodesign products: Lower 43% 57% The same 6 International trends in Ecodesign & Energy Labelling WS 6.- Impact on Competitiveness, Innovation and Technology Development 23% 77% The same

Study 2013: The Economic Benefits of Ecodesign in the Basque Country Effect of ecodesign products in MARKET SHARE: The market share new markets increased Opened 22% 27% 51% 7 The market share remained stable International trends in Ecodesign & Energy Labelling WS 6.- Impact on Competitiveness, Innovation and Technology Development

Study 2013: The Economic Benefits of Ecodesign in the Basque Country Except from financial aspects, other impacts on the company : Improve recognition and reputation Improve relationship with clients Greater capacity to develop new products Improve relationship with authorities NGOs Greater interdepartamental collaboration Improve employees’ motivation Creation of new jobs Improve relationship across supply chain 8 0 5 10 International trends in Ecodesign & Energy Labelling WS 6.- Impact on Competitiveness, Innovation and Technology Development 15 20 25

The role of legislation: the PUSH – PULL concept PULL: “Best in class” recognition systems Evaluation and comparison tools Ca rbon Footprint Energy Efficienc y Label PUSH: Compulsory legal requirements 9 EPDs W ater Footprint EuP ErP Directive Dire ctive WEEE ROHS Directive Directive Single vector 2000 Ecolabels Life Cycle Thinking Single vector 2005 Life Cycle Thinking All vectors 2010 International trends in Ecodesign & Energy Labelling WS 6.- Impact on Competitiveness, Innovation and Technology Development 2015

Other “soft” policies are also welcomed: Public private partnership The role of academia Other “soft” policies Consumer Behaviour change 10 Supply chain partnership New Business Models International trends in Ecodesign & Energy Labelling WS 6.- Impact on Competitiveness, Innovation and Technology Development

Other “soft” policies are also welcomed: Public private partnership Created in 2011, the Basque Ecodesign Center is a partnership framework between companies from the private sector and the Basque Government, and whose purpose is to design and execute ecodesign innovative projects, with:  79,738 jobs  €56,205 million in revenue  12,788 suppliers, 2,200 of whom are based in the Basque Country 11 International trends in Ecodesign & Energy Labelling WS 6.- Impact on Competitiveness, Innovation and Technology Development

Other “soft” policies are also welcomed: ENVIRONMENTAL MANAGEMENT OF THE ACTIVITY PRODUCT SUPPLY CHAIN (BUSINESS) Supply chain partnership information of the product Eco-design of the components Environmental information Basic green purchasing Environmental Legal requirements and environmental procedures External systems for environmental recognition Advanced green purchasing Excellent green purchasing Environmental Management systems ENVIRONMENTAL MANAGEMENT OF THE ACTIVITY 12 Internal Systematics of Eco-design management PROCUREMENT OF CORPORATE SUPPLIES AND SERVICES International trends in Ecodesign & Energy Labelling WS 6.- Impact on Competitiveness, Innovation and Technology Development

Other “soft” policies are also welcomed: New Business Models 13 International trends in Ecodesign & Energy Labelling WS 6.- Impact on Competitiveness, Innovation and Technology Development

Other “soft” policies are also welcomed: The role of academia 111 students involved (in 12 years) 60 enterprise developing projects  21 research projects 19 technical data projects  Average appraisal from companies: 7.9  Average appraisal from students: 7.0 14 International trends in Ecodesign & Energy Labelling WS 6.- Impact on Competitiveness, Innovation and Technology Development

Other “soft” policies are also welcomed: Consumer Behaviour change 15 To promote the consumer behavior change (public authorities – GPP – and citizens) International trends in Ecodesign & Energy Labelling WS 6.- Impact on Competitiveness, Innovation and Technology Development

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