Internal communication and social media

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Information about Internal communication and social media
Business & Mgmt

Published on February 21, 2014

Author: gomesrelations

Source: slideshare.net

Description

This presentation highlights how it is important for HR departments to integrate social media in the process of internal communication. In Indian context most HR professionals are the first ones who will deprive the employees from using social media at work or for personal, with the view that it causes disturbance at work. But social media is a boon in disguise which can actually help to better understand the employees and tap untapped potential.

Overview How Social Media changes employee communications -By, Moses V Gomes, Marcomm Professional

Employees need to work in sync for the growth of company -By, Moses V Gomes, Marcomm Professional

But each employee has different nature and upbringing, this often leads to miscommunication or most of the times misinterpretation of intended message, leading to chaos. -By, Moses V Gomes, Marcomm Professional

At the end, for everything to work as per process, the management entrails policy of one way communication, i.e. from management to employees, not the other wayMarcomm does this work? -By, Moses V Gomes, round, Professional

For any company the foundation of success lies in the above parameters. -By, Moses V Gomes, Marcomm Professional

This is what all companies expect from their employees, IDEALLY! -By, Moses V Gomes, Marcomm Professional

Problems associated with internal communication -By, Moses V Gomes, Marcomm Professional

This is how Human Resources department plans processes, one of the most simplest process, there are others with hell lot of complications Moses V Gomes, Marcomm Professional -By,

-By, Moses V Gomes, Marcomm Professional

-By, Moses V Gomes, Marcomm Professional

-By, Moses V Gomes, Marcomm Professional

-By, Moses V Gomes, Marcomm Professional

Essential elements for Internal Communication 1. Specify Goal & Vision for the company 2. Identify information or message which has to be communicated. 3. List down communication systems in the organization. 4. Rewards for employees 5. Get feedback post communication, this helps to understand whether the message has been understood. 6. Measure or audit -By, Moses V Gomes, Marcomm Professional

One of the most important element is “COMPANY GOAL” most fail to retail employees or lose out on marketing, since goals are unclear or only in the mind of the top leader. The “GOAL” should be very clear and simple for each employee to understand and connect. This makes the employee passionate about the company, in – turn results in together working towards achieving it. -By, Moses V Gomes, Marcomm Professional

In 2004 Tristan White the CEO of The Physico Co. had a only one employee that is the CEO himself and did 1500 consultations. In 2013 the company had 60 employees rated as BRW best company to work with and on its way to achieve its 10 year goal of 2 mn consultations. It all changed in 2008 when the CEO decided on a GOAL and worked reverse to achieve it, now within 5 years he is close to achieving 10 year goal. This is the magic of GOAL and getting employees together to work on to achieve this GOAL. Nevertheless the company won BRW Top 5 Great Places to work at award. -By, Moses V Gomes, Marcomm Professional

Identifying information to communicate with employees, since this has to match with the company culture, brand and vision. The information has to be efficiently communicated with the employees and distribute them the responsibilities along with decision making roles. This proves to be beneficial in the long run since employees can become intrepreneurs. -By, Moses V Gomes, Marcomm Professional

Tata Sky was facing issues during its growth, after two years of rapid expansion, management wanted more speed, but bureaucracy and conflict were limiting efficiency. After crafting information aligned with the company goals, two day workshops were conducted for all the regional zones. Post training, Tata Sky experienced changed in behavior of empoloyees. • Teams which were silent started having conservations • Team members who were looking out for change due to other members, discussed their issue with the senior members. For more information on case study http://www.vitalsmarts.com/casestudies/tata-sky/ -By, Moses V Gomes, Marcomm Professional

Employee Communication Systems -By, Moses V Gomes, Marcomm Professional

Desktop Newsfeeds Corporate Screensavers Newsletters -By, Moses V Gomes, Marcomm Professional

Social Network at work place Outdoor trainings for employees / experimental trainings -By, Moses V Gomes, Marcomm Professional

There are many formal and informal ways to reward employees, some with momentary benefits and some without. It is important that companies follow reward systems. In the long run this helps to build employee performance, since rewards also initiate competitive behavior in the other team members. http://www.successfactors.com/en_us/lp/articles/rewarding-talent.html -By, Moses V Gomes, Marcomm Professional

-By, Moses V Gomes, Marcomm Professional

Employee engagement surveys help to generate feedback from the employee, this helps to better understand the employees and accordingly re – initiate the trainings. Feedback provides analytics about how the employees are pursing the internal communication activities. Feedback also offers insights on what is actually at the all the different levels in the company. -By, Moses V Gomes, Marcomm Professional

Measurement of feedback highlights on best-practice acceptable by the employees. It also helps to monitor voice and aspiration of the employees. The feedback majorly highlights employee satisfaction level, with the company, whether they would suggest this company to any of their friends, whether the employees will retain with the company and last but not the least, i.e. whether they feel proud being with the company and its brand. -By, Moses V Gomes, Marcomm Professional

Social Media in Internal Communications -By, Moses V Gomes, Marcomm Professional

If you do not give your employees a place to talk they will create one Every company has internal potential -By, Moses V Gomes, Marcomm Professional which often goes untapped

-By, Moses V Gomes, Marcomm Professional

Social media policy is a document which highlights the rules which the employees should follow for posting or especially engaging on social media platforms. It is important for employer to their business needs against employer’s given freedom to engage in personal pursuits. Also different industries face unique challenges, such as technology companies afraid of losing secret behind their latest application, hospitality might risk in losing on secret recipes, etc. Follow http://socialmediagovernance.com/policies/ -By, Moses V Gomes, Marcomm Professional

Social Intranet is one of most growing tool for internal communications, with video, wikis, podcasts, blogs, twitt er-like micro-blogging, and employee “likes,”. It’s about offering employees access to digital tools they use every day outside their workplace. Some of the highlights • Ease of communication with employees • Collaboration with different departments • Posting new developments • Spotting untapped talent -By, Moses V Gomes, Marcomm Professional

Facebook private group for internal employees, share files, chat and share. -By, Moses V Gomes, Marcomm Professional

Private Linkedin group for internal employees, share files discuss and share -By, Moses V Gomes, Marcomm Professional

• Most often companies think how social media is useful in communicating with clients and customers, but what they miss out to understand is that social media is a boon in disguise in understanding employees and tapping the untapped potential of employees. • It has been observed that employees communicate better with social media integration for internal communications. -By, Moses V Gomes, Marcomm Professional

Reference • • • • • • • • • • • • • • • • • • • • • http://www.pointpa.ro/internal-communication.html http://gposkute.wordpress.com/tag/internal-communication/ http://www.business2community.com/strategy/3-reasons-why-project-management-tools-help-small-businesses0378910 http://www.senso3c.com/human_resources_process_challenges.shtml https://www.odesk.com/blog/2014/02/how-shared-values-build-strong-remote-teams/ http://www.steamfeed.com/get-employee-buy-internal-communications-plan/ http://www.r2rconsults.com/learn_play.php http://fidelispartners.wordpress.com/2013/11/13/using-an-external-recruiter-in-your-hiring-process/ http://mortenkaasa.com/tag/internal-communication/ http://www.mindmapinspiration.com/confusion/ http://corporate.ford.com/news-center/press-releases-detail/pr-help-wanted2658-ford26rsquos-38312 http://www.recruiter.com/i/study-6-in-10-employees-report-actual-job-different-from-expectations/ https://twitter.com/thephysioco http://www.thephysioco.com.au/physioco_news#.UwW_uGKSxwU http://rachelcollis.com.au/MeaningfulSuccess/tristan-white-ceo-of-the-physio-co/ http://www.amikagroup.com/communication-and-internal-services/ http://www.vitalsmarts.com/casestudies/tata-sky/ http://inventikasolutions.com/tata-sky-package-calculator http://www.coza-web.co.za/screensaver-design.htm http://www.snapcomms.com/solutions/internal-communications-tips-economic-downturn.aspx http://www.tiffanyforpresident.com/2012/01/22/employee-newsletter-2/ -By, Moses V Gomes, Marcomm Professional

Reference • • • • • • • • • • • • • • • • • • http://www.forbes.com/fdc/welcome_mjx.shtml http://www.geenfc.com/en/News/Company/2013-05-28/75.html http://www.sainsburysbusinessdirect.co.uk/rewards-corporate-employee-customer.html http://www.altrum.com/new-research-unlocks-the-secret-of-employee-recognition/ http://bvblog.baudville.com/post/2010/08/10/How-to-use-Baudville-recognition-themes-to-strengthen-yourteam!.aspx#.UwXiX2KSxwU http://www.zanebenefits.com/blog/bid/317753/Small-Business-HR-6-Tips-for-Effective-Employee-Communication http://survey.cvent.com/blog/cvent-web-surveys-blog/hr-evolution-getting-engagement-and-loyalty http://www.haygroup.com/uk/services/index.aspx?id=2475 http://www.workforce.com/articles/employee-engagement-define-it-measure-it-and-put-it-to-work-in-yourorganization http://rickbelden.com/blog/2012/11/22/dont-give-up-your-life/ http://www.klugerkaplan.com/blog/tag/social-media/ http://www.theguardian.com/small-business-network/2013/may/14/online-activity-blocking-and-monitoring http://blogs.amdocs.com/dataexperience/2013/12/10/pcc-ecosystem-unleash-unusedpotential/#.UwXyrWKSxwU http://johnmccrory.com/2010/05/howto-guide-for-creating-social-media-policy-government/ http://www.intranetblog.com/wp-content/uploads/2010/04/IGLOO_IntraNet_home-Dec-2010.jpg http://teamtakemassiveactionblog.com/team-bonuses/ http://www.socialmediaexaminer.com/5-ways-to-use-linkedin-groups-to-build-influential-connections/ http://candiceruddle.wordpress.com/2012/10/09/internal-social-networking-for-airservices-can-gettingemployees-to-talk-to-each-other-boost-engagement/ -By, Moses V Gomes, Marcomm Professional

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