InterestingSouth: Cluetrain - Through the Eyes of a Child

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Information about InterestingSouth: Cluetrain - Through the Eyes of a Child

Published on November 27, 2007

Author: servantofchaos



Presentation for InterestingSouth. To reimagine the world we live in, we often try to "see through the eyes of a child". But what happens when the world of a four year old collides with the new media world of the Cluetrain Manifesto? This THREE minute presentation puts a digital camera in the hands of my daughters.

Through The Eyes of Children Where a FOUR year old’s world meets the new world of the Cluetrain Gavin Heaton // // Gavin Heaton 1

People of earth … Gavin Heaton 2

A powerful global conversation has begun. Gavin Heaton 3

Through the Internet, people are discovering … Gavin Heaton 4

and inventing new ways to share relevant knowledge Gavin Heaton 5

… with blinding speed. Gavin Heaton 6

As a direct result, markets are getting smarter … Gavin Heaton 7

and getting smarter faster than most companies. Gavin Heaton 8

1. Markets are conversations. Gavin Heaton 9

2. Markets consist of human beings, not demographic sectors. Gavin Heaton 10

12. There are no secrets. Gavin Heaton 11

20. Companies need to realize their markets are often laughing. At them. Gavin Heaton 12

26. Public Relations does not relate to the public. Gavin Heaton 13

29. Elvis said it best: quot;We can't go on together with suspicious minds.quot; Gavin Heaton 14

36. Companies must ask themselves where their corporate cultures end. Gavin Heaton 15

52. Paranoia kills conversation. Gavin Heaton 16

60. Markets want to talk to companies Gavin Heaton 17

67. As markets, as workers, we wonder why you're not listening … Gavin Heaton 18

You seem to be speaking a different language. Gavin Heaton 19

68. The inflated self-important jargon you sling around … what's that got to do with us? Gavin Heaton 20

69. Maybe you're impressing your investors. Maybe you're impressing Wall Street … Gavin Heaton 21

You're not impressing us. Gavin Heaton 22

71. Your tired notions of quot;the marketquot; make our eyes glaze over. Gavin Heaton 23

72. We like this new marketplace much better. In fact, we are creating it. Gavin Heaton 24

73. You're invited, but it's our world. Take your shoes off at the door. Gavin Heaton 25

75. If you want us to talk to you, tell us something. Make it something interesting for a change. Gavin Heaton 26

78. You want us to pay? Gavin Heaton 27

… We want you to pay attention. Gavin Heaton 28

82. Your product broke. Why? Gavin Heaton 29

84. We know some people from your company. They're pretty cool online … Gavin Heaton 30

Do you have any more like that you're hiding? Can they come out and play? Gavin Heaton 31

87. We'd like it if you got what's going on here. That'd be real nice. Gavin Heaton 32

89. We have real power and we know it. Gavin Heaton 33

95. We are waking up and linking to each other. We are watching. But we are not waiting. Gavin Heaton 34

Through The Eyes of Children Thank you! Gavin Heaton // // Gavin Heaton 35

About Me Name: Gavin Heaton Web: Twitter: servantofchaos Gavin Heaton 36

Licensing/Attributions Ideas: The Cluetrain Manifesto The Age of Conversation See my blogroll @ Original photography: Olivia Heaton Rose Heaton Get this presentation: Gavin Heaton 37

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