Interesting Phenomena From The Outside Of The Research

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Information about Interesting Phenomena From The Outside Of The Research
Business & Mgmt

Published on October 8, 2009

Author: digitalschema

Source: slideshare.net

Description

Interesting phenomena in the non-traditional higher education space for the non-traditional student population.

Interesting phenomena from the outside of the research Presentation material By Paul Kim [email_address]

“ University of the Second Chance”

“ University of the Second Chance”

P ublic P roprietary Universities vs. Tech Companies MSFT CSCO COCO APOL

 

YOUTUBE Channel for University of Phoenix Admission support – Highly motivating marketing – “Yes. You can do it!, too!”

MYSPACE for Grand Canyon University “ Almost closing down status” to 13000 students in 6 years. NASDAQ IPO in 2008

Completely online. One 3-story building in the middle of desert in Arizona Started as non-profit and received accreditation in 2003. 7000 students in 2008.

Why are they successful? One semester-long lecture in 3 slides…

One semester-long lecture in 3 slides…

Students New market Non-traditional Older Working Who would not/could not be college students otherwise Going for the second chance

New market

Non-traditional

Older

Working

Who would not/could not be college students otherwise

Going for the second chance

Value Convenience, convenience, convenience Convenience makes them come Dynamically meeting the current needs of the market place, especially in areas where there is a strong unmet demand for specialized education and training.

Convenience, convenience, convenience

Convenience makes them come

Dynamically meeting the current needs of the market place, especially in areas where there is a strong unmet demand for specialized education and training.

Business Characteristics Online, F2F, Hybrid, Individualized schedule ERP is the key to success Highly scalable structure for a rapid growth Constantly preparing for government audits (Federal , State Bureau, Accreditation) Unbundle faculty role - Full time curriculum developers vs. contracted teaching faculty

Online, F2F, Hybrid, Individualized schedule

ERP is the key to success

Highly scalable structure for a rapid growth

Constantly preparing for government audits (Federal , State Bureau, Accreditation)

Unbundle faculty role - Full time curriculum developers vs. contracted teaching faculty

Anything traditional universities can learn from these public proprietary universities?

Anything traditional universities can learn from these public proprietary universities?

Transformation Now Watching Critical Thinking mROI Technology Investment Content Lecturer Student Problem Facilitator Researcher Problem Solver Project Manager Textual Postings Discrete Outcomes Analysis Multimodal Interactions Collective Intelligence Interaction Analysis Memorizing

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