Interactive Solutions for the Retail Industry - LM3LABS solutions

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Information about Interactive Solutions for the Retail Industry - LM3LABS solutions

Published on February 14, 2008

Author: LM3LABS

Source: slideshare.net

Description

LM3LABS is the leader in computer vision interactivity applied to the advertising, promotion and museum industries. LM3LABS explain here their solutions applicable to the retail industry.

interactive::retail featuring: © 2008 – all rights reserved

e-commerce:: retail Ubiq'window is an innovative marketing and advertising solution that brings interactivity to any kind of flat surfaces with high degree of accuracy. Ubiq'window enables online marketing methods to an offline store in an immersive and engaging fashion. Ubiq'window brings e-commerce tools to shops, such as tracking number of hits and making marketing adjustments based on that, targeted marketing, cross-selling of relevant and complementary products, showing customer reviews and full product info look-up, including the manuals. © 2008 – all rights reserved

interactive::shop window Interactivity is made possible for ANY KIND OF DISPLAY – LCD, plasma or giant rear projection screens. Such unique and innovative installation increases the awareness and improves the image of the store. © 2008 – all rights reserved

digital::non-digital Bringing interactivity outside the actual screen, to non-digital surface, is a new reality. Unlimited number of responsive zones of various shapes can be created in the surrounding space, and pointing at them can trigger various appropriate content on the screen, making this window shopping solution very user-friendly and flexible in application. © 2008 – all rights reserved

interactive::mirror Interactive mirror window raises the standard of presenting merchandise. It brings pleasant surprise to customers, letting them see their own reflection, superimposed on a projected interactive image. In improves the perceived value of the product. © 2008 © 2008 – all rights reserved

interactive::in-store display Enhancing shop windows and store displays with Ubiq'window and therefore making the objects behind a glass interactive, enables customers to explore the values of merchandise, which cannot be touched otherwise – jewelry, luxury items, brittle works of art, exclusive products etc. Pointing at a real object behind and discovering the advantages of a product through intuitive and attractive content on a semi-transparent screen helps the customers in making the decision about the purchase of merchandise with fun and ease. © 2008 – all rights reserved

interactive::campaigns The whole surface of a shop window can be made interactive for the time of a campaign. Stickers on the glass window can be made interactive. LCD screens behind the glass can be made interactive at very limited cost, without risk. Customers will interact with the seal and discover the product. © 2008 – all rights reserved

interactive::display objects Interactivity can be associated to pc- managed motors and robots to present real-life objects with a new twist. Customers, from the sidewalk, can directly interact with merchandise displayed inside the shop, turn them, see them from different objects, making their own decision whatever the day and time. © 2008 – all rights reserved

interactive::shelves Now it is possible to know more about customers' behaviors with the help of automatic tracking of which product attracts more attention from customers, just like a webmaster keeps track of how many hits a certain link had on a website. Customers' actions can directly trigger digital actions like music, product commercials or informations. This enhances targeted marketing to a new level. © 2008 – all rights reserved

interactive::floor plan Interactive FLOOR PLAN on a semi-transparent screen helps customers navigate in a store while contributing to the design. It allows the store to market individual shops and sections in an easy-to-understand yet fancy way. © 2008 – all rights reserved

stand-alone::interactive points Creating unusual ways of presenting merchandise and services, combining touchless manipulation and transparent futuristic display can be achieved with stand- alone, all-in-one Interactive Points. © 2008 – all rights reserved

distant::interactivity Distant interactivity is ideal for showrooms. Customers point in the air to interact with distant content. Customers will associate the futuristic touchless and machine-less interactivity to product presentation content. Distant interactivity is immersive and strongly engaging. © 2008 – all rights reserved

interactive::augmented reality Interactive semi-transparent screen in front of a real object builds another layer of reality, in which customers can discover the benefits of a showcased product in an exciting and flexible way: changing colors, getting additional information about the product etc... © 2008 – all rights reserved

ambient::interactivity Integration of interactivity into the existing environment enhances the customer's experience. © 2008 – all rights reserved

interactive::floors Interactive floors establish a whole, easily engaging atmosphere whose changes can be even scheduled. The content changes according to the predefined time, day of month and seasons, fitting various categories of customers – children, young women, tourist shoppers... Catchyoo interactive system automatically counts every person who interacts with the content, providing valuable statistics that serve as a powerful marketing tool. The contents can be easily created and changed from the store office, using wireless connection, or from a central HQ using the internet. © 2008 – all rights reserved

interactive::walls Interactive walls in stores dynamically produces an immersive atmosphere, positively influencing people's perception about the merchandise. Interactive Walls are the mood makers of a store. The solution changes the environment to make it responsive and more welcoming to customers, leveraging the existing style of a store. © 2008 – all rights reserved

wall+furniture::integration Integration of interactive digital contents with real displayed objects like mannequins makes an amazing difference on customers' perception of the shop and items. It engages customers in a dynamic relationship with products and creates a dynamic environment for products. © 2008 – all rights reserved

interactive::stairs Stairs' top are untapped media which can become interactive media. Customers are invited to visit other floors of a shop by dynamic and interactive visual content, thus enabling the store owner to better manage the flow of customers inside the store. © 2008 – all rights reserved

interactive::display table Interactive Display Table with easily customizable and changeable interactive content can become an integral part of the design of a store. Visual emphasis on the promoted products draws customers' attention in a pleasant way. © 2008 – all rights reserved

interactive::table Merchandise are made super star with interactive front projection tables which invite customers to play with the products, touch them and create a totally interactive environment to them. Visuals are created and changed easily, they can be scheduled according to time and day. They collect interaction statistics. © 2008 – all rights reserved

interactive::stand-alone table Stand-alone interactive tables are modular solutions relying on Catchyoo technology and can be customized in many ways both design-wise and content-wise. They can be scheduled. They engage customers in a self and personal discovery of products. © 2008 – all rights reserved

interactive::real objects Engaging and customizable interactivity can be applied on any kind of surface – whatever their shape is. The customers will enjoy the time they spend in a store and even tell about the store to friends and relatives, post photos and videos in Internet... © 2008 – all rights reserved

::references ● Acuvue ● Century21 ● Renault ● Toyota ● Hugo Boss ● Kirin ● Calvin Klein ● Olympus ● Vodafone ● British American Tobacco ● Galerie Lafayette ● Japan Tobacco ● Nokia ● Kanebo ● Cartier ● Chanel ● Heineken ● Ito Yokado ● Parco ● Philip Morris ... among others © 2008 – all rights reserved

contact::us LM3LABS/LM3 LLC Japan TGarden Square 409, 3-5-26 Funabori, Edogawa-ku 134-0091, Tokyo Phone: +81(0)3-3877-0779 Fax:+81(0)3-4496-4371 e-mail: info@lm3labs.com International Contact Points: China/Hong Kong: +852 8198 8406 Europe (France): +33(0)870440060 USA (NYC): +1(646) 461-6146 www.lm3labs.com retail.lm3labs.com Blog: http://catchyoo.typepad.com © 2008 – all rights reserved

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