Interactive Mobile Marketing - Wave Omnimedia Group

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Information about Interactive Mobile Marketing - Wave Omnimedia Group
Technology

Published on October 29, 2008

Author: shuubys

Source: slideshare.net

Description

Let your target audience easily establish contact and request information, from wherever they are, whenever, in an instant! With a mobile call to action in your ad, we can help you instantaneously interact with your customer. We can also help you build a valuable database of mobile users and track their actions long after they have experienced your ad. The Wave Omnimedia Group is a provider of interactive mobile platforms to the advertising, media, and entertainment community. We are a full service idea and mobile media company, managing projects which cover a number of marketing mediums.

The New Way to Interact Mobile Marketing: The New Way to Interact With a mobile call to action in your ad, we can help you instantaneously interact with your customer. We can also help you build a valuable database of mobile users and track their actions long after they have experienced your ad. 1

2 Use across all advertising mediums. SMS notifications and alerts are a natural extension of interactive email marketing. ” “ TV OUTDOOR RADIO PRINT WEB Users see call to action 1 Users txt in 2 User receives your txt response 3 Need ideas on what to send your customers? Tickets & Coupons (unique and generic) Multimedia downloads (i.e. ringtones/videos) Click-2-call Text in Location Finder Mass SMS Notifications Subscription Campaigns Competitions, Voting, and Surveys Auctions & Reverse Auctions Text-2-email & Text-2-mail database builder Mobile websites/microsites

Tickets & Coupons (unique and generic)

Multimedia downloads (i.e. ringtones/videos)

Click-2-call

Text in Location Finder

Mass SMS Notifications

Subscription Campaigns

Competitions, Voting, and Surveys

Auctions & Reverse Auctions

Text-2-email & Text-2-mail database builder

Mobile websites/microsites

Note: You can customize each of the responsive message Example Capable of Full HTML and Any Attachment Type Example User Scenario – How it works Include call to action in existing media mix: Outdoor TV Radio Print Web (web widget on clients web site) 2 1 Announce call to action: “ Text ‘FORD’ to 12345” 3 Respond: Send auto-response Weekly messages Ringtones, etc. Periodic news 3

Include call to action in existing media mix:

Outdoor

TV

Radio

Print

Web (web widget on clients web site)

Respond:

Send auto-response

Weekly messages

Ringtones, etc.

Periodic news

Target receives auto-response message confirming opt-in Target sees messaging on TV, Billboard, Print, etc Target can also receive a prompt to txt email or address for more information Target txts email address What you get: Let your target audience easily establish contact and request information, from wherever they are, whenever, in an instant! Prompt users to opt-in their contact details by motivating via promotional giveaway Database of interested customers; mobile number, email and/or physical address Then broadcast messages to your customers; via text message, email and/or direct mail. Example SMS-2-Email Communication Flow 4 Target txts “KEYWORD” to short code #12345 Auto-email sent to target Target takes desired action

Let your target audience easily establish contact and request information, from wherever they are, whenever, in an instant!

Prompt users to opt-in their contact details by motivating via promotional giveaway

Database of interested customers; mobile number, email and/or physical address

Then broadcast messages to your customers; via text message, email and/or direct mail.

5 What is the Big Idea? 64.8b # of SMS (text) messages sent in the US in the first six months of 2006, up 98.8% from 32.6 billion in the first six months of 2005. Source: CTIA 50% % of survey respondents who use text messaging weekly, 13 – 24 send and receive the most messages - more than 50 per week. Source: MMA Global 1/20 One out of 20 survey respondents had participated in an interactive mobile marketing campaign. The highest participation is among respondents age 25 – 40. Source: MMA Global 28% % of the top 50 global brands who have already launched interactive SMS (text) campaigns Source: Vanson Bourne study, October, 2007 70% % of brands that expect to spend a greater proportion of their marketing budget on mobile campaigns in the next two years source: Vanson Bourne study, October, 2007 12% % of mobile subscribers responding to SMS (text) based advertisement, US has highest response rate in the world. Source: m:metrics TIP Text message responses are a quick, easy and fun way to engage with your customer. It is a fast and convenient way for mobile users to select and receive: information, alerts, electronic coupons, or participate in promotions. A Growing Trend… Most companies know that they need a mobile strategy.  They’re just not sure where to begin ” “

6 We have the tools that will open your mind to new possibilities in marketing communication: Campaign Totals (Real-time, Daily, Weekly) Text-through performance Text to conversion performance Opted-in consumer data and profiles Geographical and Area code profile About Us The Wave Omnimedia Group is a provider of interactive mobile platforms to the advertising, media, and entertainment community. We are a full service idea and mobile media company, managing projects which cover a number of marketing mediums. Wave Omnimedia Group | waveomnimedia.com | 214.717.4799 There’s nothing traditional about advertising these days. That’s what makes an integrated marketing campaign so vital to a brand’s success. ” “ Report

We have the tools that will open your mind to new possibilities in marketing communication:

Campaign Totals (Real-time, Daily, Weekly)

Text-through performance

Text to conversion performance

Opted-in consumer data and profiles

Geographical and Area code profile

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