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Interactive Concepts NSE Social Media Report 2014

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Information about Interactive Concepts NSE Social Media Report 2014
Social Media

Published on March 6, 2014

Author: japieswanepoel

Source: slideshare.net

Description

Analyses of the social media status of companies listed on the Nairobi Securities Exchange
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+ Social Media Report: 2014 Japie Swanepoel: @japies #NSESocial

+ What we analyzed:

+ The overall numbers: 70 60 50 40 30 20 10 0 % Column1 Column2

Compared to 2103: 3% 3% 1% 1% 30% +

+ Facebook leaders

+ Facebook leaders

+ Facebook leaders

+

+ Facebook comments  Safaricom: CRM advertising &  Equity: member tips, SM tips, VPP, student accounts  Barclays: golf the focus for last 2 weeks  KQ: HK 7’s, mobile app, promotions

+ Twitter leaders

+ Twitter leaders

+ Twitter comments  Customer support  Product promotions  PR  Corporate news / press office  Retweets  Lots of outdated tweets  Accounts with no personalized profile

+ LinkedIn leaders

+ LinkedIn leaders

+ LinkedIn leaders

+ LinkedIn comments  Badly optimised pages  Very few with company logos  Most have no updates  Others have very few / outdated updates  Banks: using it very much for careers.  New blogging platform not being utilized

+ Google+ leaders

+ Google+ leaders

+ Others on Google+

+ Google+ comments  Badly pages optimized  Very few with company logos  Banks seem to be absent  Outdated posts or no

+ YouTube leaders

+ YouTube leaders

+ Others on YouTube

+ YouTube comments  Video is very powerful  Companies underestimate the value  Lots of videos not in channels  Some channels very outdated  YouTube not linked from corporate web sites

+ Blog comments  Very few companies embracing blogs  Could be to lack of understanding, resources or content plan.  Blogging very prevalent in KE.  Shows disconnect between brands and consumers.

+ Conclusions  SM uptake has increased.  Still lots of scope both for those already there and those that still need to embrace it.  Strategy seems to be seriously lacking from many platforms.  Platform specific strategies required.  Content plans lacking

+ www.interactiveconcepts.co.ke japie@interactiveconcepts.co.ke @japies

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