Published on January 29, 2013
IxD 2013 DAILY RECAP JANUARY 28, 2013
© 2013 EﬀectiveUI, Inc. All rights reserved.MONDAY, JANUARY 28THWe don’t know if everyone saw it, but we saw it. Today was about LOVE IxD13 DAILY RECAP
© 2013 EﬀectiveUI, Inc. All rights reserved.LOVE FOR DESIGNWhen we heard this:“It’s not how you feel about the design, its how the designmakes you feel about yourself.” - Ravi SawhneyWe couldn’t help but remember this:“Youll know when you ﬁnd the right person, Its not howyou feel about them, its how they make you feel aboutyourself” - The Wedding Singer IxD13 DAILY RECAP
© 2013 EﬀectiveUI, Inc. All rights reserved. • The diﬀerence between a product you love and aLOVE FOR product you tolerate are the microinteractions. • Login, save as and silencing your phone are allMICRO- examples of microinteractions.INTER- • Little things make a big diﬀerence. Bad microinteractions are like a pebble in your shoe.ACTIONS • Even if your big idea is good, your product won’t be if its surrounded by pain and frustration. IxD13 DAILY RECAP
© 2013 EﬀectiveUI, Inc. All rights reserved.LOVE FOR IMPACTBoth Gretchen Anderson (Driving Impact not ServingShareholders) and Franco Papeschi (Innovation,Investment, Inﬂuence and Impact) talked about hownon-proﬁts/NGOs measure success through impactinstead of experience.Imagine that all design started this way. Determine thechange you want to make in the world/your industry/aperson’s life and work backwards from there.Focus on the minimum viable intervention to have animpact. It can save time and money. IxD13 DAILY RECAP
© 2013 EﬀectiveUI, Inc. All rights reserved. • Three diﬀerent presentations talked about trying to crack the health record, documentation and comprehension problem.LOVE FOR • Government regulations/privacy laws, communication challenges between patients and caregivers andPATIENTS... diversity of types of information make it a tough problem to solve.AND THEIR • “Most people know more about their car’s health than they do their own” - Juhan Sonin (HackingPROVIDERS Health: Designing for and Understanding My Health) • Pictures instead of text-based care instructions can be easier for patients to understand and quicker for providers to draft. - Audrey Richard Laurent (Compliance: design to facilitate a healthcare service) IxD13 DAILY RECAP
© 2013 EﬀectiveUI, Inc. All rights reserved.LOVE FOR GAMESBUT NOT BADGESElements of games like tutorials and rewards can bepowerful tools when presented in a context that ismeaningful for the user and smartly executed. However,placing badges or other game elements into a productwithout relevant context insults the user, the product andgamiﬁcation. IxD13 DAILY RECAP
© 2013 EﬀectiveUI, Inc. All rights reserved.LOVE FORGLACIERSExperience design goes way beyond digital interfaces. Agreat reminder of that was keynote speaker, KateHartman’s “Glacier Embracing Suit”, which allows peopleto lie on a glacier and give it a hug. IxD13 DAILY RECAP
© 2013 EﬀectiveUI, Inc. All rights reserved.LOVE FOR EVERYONE IxD13 DAILY RECAP
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