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Intelligent Design

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Information about Intelligent Design

Published on June 23, 2007

Author: realjames

Source: slideshare.net

Description

This is a presentation on newspaper page design I gave to my staff while I was co-editor-in-chief of my high school newspaper.

My adviser was so impressed with it that he has given it to subsequent staffs.
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intelligent design 20 COMMANDMENTS TO MAKE YOUR PAGES LOOK DIVINE. adapted from mario garcia’s groundbreaking book pure design . contains elements of bryan redding’s “tips to help you get your design moving forward” from the mind of james o’malley iv

adapted from mario garcia’s groundbreaking book pure design .

contains elements of bryan redding’s “tips to help you get your design moving forward”

intelligent design 1 Look around—design is everywhere. Other Newspapers—pro or scholastic. Magazines Advertisements Books Pamphlets Road signs Drink bottles CDs

Look around—design is everywhere.

Other Newspapers—pro or scholastic.

Magazines

Advertisements

Books

Pamphlets

Road signs

Drink bottles

CDs

intelligent design Newspaper design is deeply rooted in practical realities and is more an organic than an abstract theoretical process. “ ” - mario garcia 2

intelligent design 3 Make it easy to read--use typography f that is clear, easy on the eyes, and f very legible. Arial Times  

Make it easy to read--use typography f that is clear, easy on the eyes, and f very legible.

intelligent design 4 Make it sexy—create an environment in f which good content will find attractive display, thus increasing the number of readers who will use it. stuffmagazine.com

Make it sexy—create an environment in f which good content will

intelligent design 5 Make stuff easy to f find—employ f navigational tools f that allow the reader f to get to the content f he or she wishes to f read in least amount f of time possible TOOLS: Infographics Photos Typography Color White Space Newseum.org

Make stuff easy to f find—employ f navigational tools f that allow the reader f to get to the content f he or she wishes to f read in least amount f of time possible

Infographics

Photos

Typography

Color

White Space

intelligent design 6 Remember your goal: goal [ gōl ]  ( plural goals) n: 1. to allow readers to move through the publication almost effortlessly, while enjoying their experience

Remember your goal:

intelligent design 7 Steal.

intelligent design 8 Redo—go back and redesign your f pages after the initial dummy (proof- f design).

Redo—go back and redesign your f pages after the initial dummy (proof- f design).

intelligent design 9 Push, don’t pull.

Push, don’t pull.

intelligent design 10 Keep the front page f newsy, yet sexy. HOT!

Keep the front page f newsy, yet sexy.

intelligent design 11 No amount of design j can make up for poor j content—make sure j your stories ROCK . zonalibre.org

No amount of design j can make up for poor j content—make sure j your stories ROCK .

intelligent design 12 At least one wonderful photo that j conveys it all in 10 seconds flat. www.jpbeato.com

At least one wonderful photo that j conveys it all in 10 seconds flat.

intelligent design 13 BE CONSISTENT!

intelligent design 14 Make sure typography f is consistent—2 or 3 f fonts MAX !

Make sure typography f is consistent—2 or 3 f fonts MAX !

intelligent design 15 Layer—make your stories like a f hamburger. Photos (sesame seed buns)-the part everyone sees Infographics (condiments and additional dressing)-add more flavor, extra information Text (meat or tofu)-what lies at the heart of the story…the story

Layer—make your stories like a f hamburger.

Photos (sesame seed buns)-the part everyone sees

Infographics (condiments and additional dressing)-add more flavor, extra information

Text (meat or tofu)-what lies at the heart of the story…the story

intelligent design 16 Captions should not be f buried. They’re the 3 rd f most frequently read f part of page, after f photos and headlines. BURIED NOT BURIED

Captions should not be f buried. They’re the 3 rd f most frequently read f part of page, after f photos and headlines.

intelligent design 17 Columns can be left blank—use f white space effectively, for it is a f powerful weapon.

Columns can be left blank—use f white space effectively, for it is a f powerful weapon.

intelligent design 18 Be creative, we f don’t want all f of our pages to f look like they f were plugged f into a template.

Be creative, we f don’t want all f of our pages to f look like they f were plugged f into a template.

intelligent design 19 Don’t over design. You don’t have to use every design tool on every page. Keep it clean and simple. Don’t let the design distract or confuse the content. Use special effects/graphics on special stories, not your average story.

Don’t over design.

You don’t have to use every design tool on every page.

Keep it clean and simple.

Don’t let the design distract or confuse the content.

Use special effects/graphics on special stories, not your average story.

intelligent design 20 Look fabulous while doing it. bravo.com

Look fabulous while doing it.

Fin.

Oh yeah, headlines are important, too. The bigger the better Show hierarchy. Good headlines flesh out the story.

The bigger the better

Show hierarchy.

Good headlines flesh out the story.

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