Published on March 8, 2014
Using technology to get the most out of your car
Data allows us to optimize everything we do Our sleep Our physical activity What we eat How we use our time What we say online Etc…
Digital is empowering customers Check prices anytime, anywhere Get reviews from objective 3rd parties Always find the cheapest product Easily get the knowledge to help you make the right decisions Compare solutions easily
One industry however is still desperately opaque
The car industry is one of those in which consumers are least empowered Oligopolistic structure Complex, technical product Frequent maintenance required Low transparency Major source of useless, avoidable spending for customers
This is because of a lack of knowledge What are the shortest routes to where I want to go? How is my car performing? What state is my car in? What is my driving style? Should I change it? Where are the cheapest service stations?
We don’t know how to use our cars FACT: 80% of us use our cars like a monkey would use a computer
Things don’t need to be this way
Our product Objective: make the driver master of his car by giving him all of the information he needs to optimize his car usage How: through a mobile application that retrieves all useful information car performance and state and presents it to the user in a simple, easy to interpret way.
Our product Hardware: the device comes with an USB module that can be directly connected to the compatible cars. Available metrics may change depending on the car itself. The module can also store up to 1Go data. The user can plug the module in a PC/Mac to retrieve all the metrics directly. Software: all information retrieved by the chip is displayed in the Intel’app. The intel’app is entirely designed by the user and there are as many versions as there are Intel’Auto users: indicators displayed can be chosen from a list of over 80 items to reflect each individual’s preferences.
Example of indicators Speed Mass transfer Torque Itinerary Speed RPM Engine heat Oil levels (with estimated time before next change) Gas levels (with estimated time before refuel) Nearby available parking space Nearby service stations …
We are the Fitbit of cars Gather data Analyze data Optimize your behavior
Distribution and pricing Intel’ Auto: 199$ (retail price) Intel’ App: Free About to open up negotiations with Carrefour and Auchan for nationwide distribution
Founding team Central Paris class of 2002, engine dynamics major 7 years as a mechanical engineer working on engines at PSA Emanuel Roustan Graduate from ESC Rouen and Institut Francais du Petrole (class of 2005) 10 years in engine testing at Fiat in Turin Matthieu Lame
Founding team Graduate from Bergen University with specialty in system dynamics Former lead aerodynamics engineer for F1 team Force India Simon Herbert Graduate from the Institut Francais du Petrole and Paris Dauphine University (class of 2006) Formerly regional distribution manager in charge of greater China for Mercedes Benz Elodie Duspraz
Founding team Graduate from the Ecole Polytechnique and the Institut Francais du Petrole (class of 2004) Formerly senior engineer at Vinci Constructions in charge of R&D for parking spaces Reginald Basile
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