Integrating Social Media Into The Internet Marketing Mix

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Information about Integrating Social Media Into The Internet Marketing Mix
How-to & DIY

Published on August 17, 2009

Author: AdvancedMediaProductions

Source: slideshare.net

Description

This latest presentation from Advanced Media Productions, entitled “Integrating Social Media into the Internet Marketing Mix”, lays out all the information you need to know regarding word of mouth on the web in all its forms and how it can be a benefit to your internet marketing campaign. By capitalizing on marketing trends and acknowledging the skyrocketing popularity of viral buzz, social media can work with various advertising, online and offline marketing campaigns to deliver exceptional results.
“Integrating Social Media into the Internet Marketing Mix” begins by defining the components of Internet Marketing through visual diagrams which highlight the relationships between numerous variables including search engine marketing, social marketing and media placement. Multiple social media networks and applications (Facebook, Twitter, YouTube etc.) can be utilized simultaneously throughout your campaign, and “Integrating Social Media into the Internet Marketing Mix” is an introduction to the tools that will ensure that your bases are covered when it comes to conducting a successful endeavor in internet marketing.

© Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix Louise Rijk Vice President of Marketing and Sales Advanced Media Productions

© Advanced Media Productions AdvMediaProductions.com The Return of the Conversation in the Social Order Integrating Social Media into the Internet Marketing Mix: LinkedIn

What Is Happening In Marketing? Fragmentation of Media Consumption, More Consumer Control over Media, Declining Consumer Trust, New Internet Technologies © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Social Marketing And Advertising Are Working Together © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Components of Internet Marketing © Advanced Media Productions AdvMediaProductions.com E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development & Landing Page Development Media Placement Social Marketing Online Reputation Management Photoshare/ Videoshare Social Networking Social Bookmarking Social News Podcasting/ Videocasting Business Blog Marketing Organic (Algorithmic) Search PPC/Mobile Search Advertising Web Directories/ Internet Yellow Pages Shopping Comparison Search Engines Online Media Planning and Buying Social Network Advertising Contextual Advertising YouTube Advertising Integrating Social Media into the Internet Marketing Mix:

Online Media

Planning and

Buying

Social Network

Advertising

Contextual

Advertising

YouTube

Advertising

Integrated Social Marketing and Advertising Campaign © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Integrated Facebook “Viral”/Advertising Campaign © Advanced Media Productions AdvMediaProductions.com Friend’s Home Page Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Canvas Page Profile Page Group Page Facebook Page (Business) News Feed (Become Fan) Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Integrating Social Media into the Internet Marketing Mix:

Generating Web Site Traffic Using YouTube Link to Video Page Search Term Link to Web Site Your Company Web Site © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Getting Started With Internet Marketing Search Marketing Email Marketing Social Marketing © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Search Marketing

Email Marketing

Social Marketing

Organic Search Engine Optimization - Universal Search - Digital Asset Optimization PPC/Mobile Search Advertising - PPC Search – Google, Yahoo, MSN AdCenter - Mobile Search Advertising - “On-deck” White Label Search - Web Search through Smartphones with Mobile Web browsers Search Marketing © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Search & Mobile Search Marketing Search Term Google News Results Sponsored Search Results Google Map Results Sponsored Search Results Google Map Results © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Permission-Based Email Marketing Low Cost: $57.25 return for every dollar spent (Source: DMA Study) - Variety of Formats: Text messages, Graphic-based eSoliciations and Newsletters, Mulitmedia ads, Rich Media - Self-Service or Full-Service Email Programs - List building - Creative design - Message delivery - Campaign results tracking - List management NBC Universal REI Crate&Barrel © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Low Cost: $57.25 return for every dollar spent

(Source: DMA Study)

- Variety of Formats: Text messages, Graphic-based eSoliciations

and Newsletters, Mulitmedia ads, Rich Media

- Self-Service or Full-Service Email Programs

- List building

- Creative design

- Message delivery

- Campaign results tracking

- List management

Web Widgets/Social Network Applications © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix: Social Network Application - Utilities/Entertainment - “Lives” inside a social network Based on Facebook or MySpace/OpenSocial development platform Benefits Viral brand visibility within established friend relationship - Large reach and deep brand engagement - Generates web site traffic

Social Network Application

- Utilities/Entertainment

- “Lives” inside a social network

Based on Facebook or MySpace/OpenSocial

development platform

Benefits

Viral brand visibility within established friend

relationship

- Large reach and deep brand engagement

- Generates web site traffic

Web Widgets/Social Network Applications Integrating Social Media into the Internet Marketing Mix: Web Widgets - Utilities/Entertainment - HTML, Flash & Javascript Copy/Paste on Web Site/Blogs Benefits Brand visibility - Drive web site traffic Brand engagement Data acquisition

Web Widgets

- Utilities/Entertainment

- HTML, Flash & Javascript

Copy/Paste on Web Site/Blogs

Benefits

Brand visibility

- Drive web site traffic

Brand engagement

Data acquisition

© Advanced Media Productions AdvMediaProductions.com Online Tools/Technologies and Practices to Collaborate on Content, Share Opinions, Insights, Experiences and Media Media: Text, Images, Audio and Video Tools/Technologies: Blogs, Message Boards, Podcasts, Wiki’s, Social Media Networks Defining Social Media Integrating Social Media into the Internet Marketing Mix:

Online Tools/Technologies and Practices to

Collaborate on Content, Share Opinions, Insights,

Experiences and Media

Media: Text, Images, Audio and Video

Tools/Technologies: Blogs, Message Boards, Podcasts,

Wiki’s, Social Media Networks

© Advanced Media Productions AdvMediaProductions.com Social Media Applications MySpace, Facebook (Social Networking) LinkedIn, Plaxo (Business Social Networking) Flickr (Photo Sharing) YouTube (Video Sharing) Digg, Reddit (News Sharing) Del.icio.us (Bookmark Sharing) Twitter (Microblogging) Integrating Social Media into the Internet Marketing Mix:

MySpace, Facebook (Social Networking)

LinkedIn, Plaxo (Business Social Networking)

Flickr (Photo Sharing)

YouTube (Video Sharing)

Digg, Reddit (News Sharing)

Del.icio.us (Bookmark Sharing)

Twitter (Microblogging)

Thank You! Louise Rijk Vice President of Sales and Marketing Advanced Media Productions 888-755-5151 x17 www.AdvMediaProductions.com © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

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