Integrated Content Strategist / Resume Example

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Information about Integrated Content Strategist / Resume Example

Published on December 5, 2016

Author: ravindave

Source: slideshare.net

1. Currently Own: • 2015-2016 - Digital-Galactic, Inc. • 2013-2016 - Trip Digital, Inc. Previously Owned: • 2001-2015 Sound Groove Entertainment • 2006-2009 - WJ Productions, Inc. • 1995-1999 - Wacko Jacko’s Dj Service • 2012 - Heineken UEFA Champions League Star Challenge Campaign • 2011 - Heineken UEFA Champions League Influencer activation program • 2011 - Guinness Get Your March On Campaign gaming mechanic • 2011 - Jose Cuervo StarMaker social mechanic / digital strategy • 2010 - Guinness Head- to-Head Challenge social strategy • 2010 - Captain Morgan BracketMaster Challenge • 2009 - Captain Morgan Hall of Fame Campaign digital strategy • 2009 - Skoal 75th Anniversary promotional strategy and activation • 2013 - Heineken Star Bottle Launch - ios/android app • 2012 - Heineken Spysight Mobile ios/android app (Reggie Award Winner) • 2012 - Dos Equis Brew Tasting - ios/android app • 2012 - Amstel Light Wheat Launch Tasting - ios/android app • 2011 - Heineken Challenge - ios app (Top iTunes Free Featured) • 2012 - Heineken Spysight Mobile Site (Reggie Award Winner) • 2011 - Heineken UEFA Champions League promotion strategy • 2011 - Captain Morgan BracketMaster Challenge II strategy • 2011 - Ketel One Golf Tournament digital strategy • 2008 - Skoal Builds Playboy promotion and digital integration strategy • 2007 - Global Ent (Jerry Blair) / WJ Productions websites • 2004/5 - The Emperor’s Ball - NYE / e-ticket website strategy and integration with telecharge and the Palace Theatre, Stamford, CT. • 2015 - Sweet Chuck - Breaking News (Feat Dj Journey) Launch • 2015 - Trip Digital Inc., Shorty™film prototype / S.C.R.D. artist launch • 2015 - BevMax National Brand digital / social strategy • 2014 - Tribe Hummus digital strategy • 2012 - Dos Equis Most Interesting Academy promotion strategy • 2011 - Dos Equis Most Interesting Masquerade (Reggie Award Winner) • 2011 - Dos Equis League of the Most Interesting promotion strategy • 2008/9 - CM Lime Bite, Rumple Minze New Product Launch promos • 2015-16 - Wrote, produced and officially released 5 songs, 3 videos • 2015-16 - Book, film and technology packaging - Universe of MEND • 2014 - Playcade Pop-up Playground activation - Disney, Dubsot, Peavy • 2014 - #MassivelyEpic Artist Lounge SXSW activation - JBL Audio • 2014 - New York Fashion Week Launch NYC - Manufacture NY • 2013-15 - Weekly radio host on #MassivelyEpic - RAPstation.com • 2013 - #ArtistEngage Series - CBGB • 2012 - Bartender Union 10 Market Tour - Newcastle Brown Ale • 2006 Christina Aguilera - Pepsi Co. MOBILE SOCIAL DIGITAL MARKETINGPRODUCTION Previously Employed by: • 2011-2013 - Heineken, USA. • 2007-2011 - Omnicomm, USA. • 2004-2007 - Tribune Publishing Co. Education: • 1999-2004 - University of Connecticut. Major: BA - Communication Science & Design DAVID R. IANNONE JR | 860-634-9800 | david.r.iannone@gmail.com CREATIVE EXECUTIVE / CONTENT STRATEGIST Marketing: 10 Years of Marketing, Integrated Communication strategy, development and execution across for major brands and commercial products. Technology: 10 Years of digital strategy design and execution of websites, social media and mobile applications. Client, Agency, Media, Start-up experienced. Production: 20 Years of djing corporate, nightlife and private events. Five years of Pop / Hip Hop song and music video writing, directing, and editing experience.

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