Integrate storytelling into design

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Information about Integrate storytelling into design
Design

Published on April 25, 2014

Author: thebigstudio

Source: slideshare.net

Description

Part of a series of presentations at the Start-up Institute. The topic looks at the power of pitching your products as stories. Moving past features and usability and towards real world examples.

STORYTELLING GUIDE TO USING THE MOST POWERFUL INFORMATION DELIVERY TOOL

WE CELELBRATE GOOD STORIES

IT CONNECTS GENERATIONS

STORIES ABOUT REAL PEOPLE ARE A PLUS Diana Nvad swam 110 miles from Cuba to Florida.

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation.” - Quote made in 1994

$600,000,000,000.00 HOW POWERFUL IS STORYTELLING? Apple has made this the biggest business on the planet.

THEN, WHY ARE BUSINESS DISCIPLINES OVERLOOKING STORYTELLING? There is a perception that focusing on human needs and values are unnecessary.

Temptation will lead you to tell a story about the immediate ideas. It’s best to take a step back to get to the less common solutions.

START THE STORY WITH UNDERSTANDING THE BUSINESS

Learn about the subject matter and understand the characters in the story.

Ask yourself:

Where does the business want to go? What are its strengths and weaknesses? Who are the users today? What are the users’ goals and challenges?

GATHER, ORGANIZE, AND ANALYZE THE DETAILS

Where do you look to build your story? SWOT Competitive Analysis Trends Technology Inspirations

AN ORGANIC STORYLINE WILL EMERGE WHEN YOU KNOW YOUR USERS

How do I learn more about the users? Focus Groups Ethnographic Observations Guerilla Research Feedback Sessions Usability Tests

FINISH YOUR STORY. START DESIGNING.

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