Published on April 25, 2014
STORYTELLING GUIDE TO USING THE MOST POWERFUL INFORMATION DELIVERY TOOL
WE CELELBRATE GOOD STORIES
IT CONNECTS GENERATIONS
STORIES ABOUT REAL PEOPLE ARE A PLUS Diana Nvad swam 110 miles from Cuba to Florida.
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation.” - Quote made in 1994
$600,000,000,000.00 HOW POWERFUL IS STORYTELLING? Apple has made this the biggest business on the planet.
THEN, WHY ARE BUSINESS DISCIPLINES OVERLOOKING STORYTELLING? There is a perception that focusing on human needs and values are unnecessary.
Temptation will lead you to tell a story about the immediate ideas. It’s best to take a step back to get to the less common solutions.
START THE STORY WITH UNDERSTANDING THE BUSINESS
Learn about the subject matter and understand the characters in the story.
Where does the business want to go? What are its strengths and weaknesses? Who are the users today? What are the users’ goals and challenges?
GATHER, ORGANIZE, AND ANALYZE THE DETAILS
Where do you look to build your story? SWOT Competitive Analysis Trends Technology Inspirations
AN ORGANIC STORYLINE WILL EMERGE WHEN YOU KNOW YOUR USERS
How do I learn more about the users? Focus Groups Ethnographic Observations Guerilla Research Feedback Sessions Usability Tests
FINISH YOUR STORY. START DESIGNING.
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