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Inspiring beginners in web 2.0

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Information about Inspiring beginners in web 2.0
Business & Mgmt

Published on November 18, 2008

Author: pwotg

Source: slideshare.net

Description

Presentation to Camden Women's Forum event 'Web Wise Women' 18 Nov 2008
NB some technical problems with this I think - see the updated version.
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Simple steps to be taken to grow your business online, at low cost. The dos and don’ts during a recession … …or…

Don’t just sit there… …do it

Three things

The web Marketing in a recession Free stuff

What’s so great about the web? www.pleasewalkonthegrass.com

A lot of links A helluva lot of links Quick Cheap www.pleasewalkonthegrass.com

A lot of links

A helluva lot of links

Quick

Cheap

 

www.pleasewalkonthegrass.com

Give it away free… www.pleasewalkonthegrass.com

The power of weak ties Small tight networks Strong connections v Extensive open networks Weak connections Scott, John. 1991. Social Network Analysis. London: Sage. See also Wikipedia entry on ‘Social Networks’ Photo from Woodsy, Stock.Xchge http://www.sxc.hu/photo/745155 www.pleasewalkonthegrass.com

Small tight networks

Strong connections

v

Extensive open networks

Weak connections

Old web New web Static One way Specialised skills Advertising Impact Spend Bull**** Dynamic Two way Everyone does it Teaching Involvement Friend Truth

Static

One way

Specialised skills

Advertising

Impact

Spend

Bull****

Dynamic

Two way

Everyone does it

Teaching

Involvement

Friend

Truth

Involvement… www.pleasewalkonthegrass.com

You have to be in there … to know how it works Photo from Ight at www.flickr.com www.pleasewalkonthegrass.com A fundamental truth of new media…

Live the life of your customer Photo from J0mammma at www.flickr.com

 

Not: “ how can I make you buy?” But: “ how can we achieve this together?” Jedi salesman www.pleasewalkonthegrass.com

It’s not rocket-science Photo from Quadrophonic Wingnut at www.flickr.com … you don’t just get one shot

35lbs of clay http://www.lifeclever.com/what-50-pounds-of-clay-can-teach-you-about-design/ Photo from Samyra Serin at www.flickr.com You’re allowed to fail… … in fact it’s quite a good idea www.pleasewalkonthegrass.com

Marketing in a recession Photo from Bilbao58 at www.flickr.com

“ In a recession, dare to invest aggressively in marketing, innovation and customer quality”, is the clear message to be drawn from PIMS (Profit Impact of Market Strategy) What strategic investments should you make during a recession to gain competitive advantage in the recovery? Roberts K. Strategy and Leadership , Volume 31, Number 4, 2003 , pp. 31-39(9)

Invest in … Using… Promotion Marketing Branding Product development Customers www.pleasewalkonthegrass.com Picture from Saavem at http://www.sxc.hu/photo/1086908

Promotion

Marketing

Branding

Product development

Customers

Old web New web Static One way Specialised skills Advertising Impact Spend Bull**** Dynamic Two way Everyone does it Teaching Involvement Friend Truth marketing marketing Adapted from Neo-marketing v old-school marketing, Kathy Sierra http:// headrush.typepad.com /creating _passionate_users/

Static

One way

Specialised skills

Advertising

Impact

Spend

Bull****

Dynamic

Two way

Everyone does it

Teaching

Involvement

Friend

Truth

Big business is no longer in charge Participation Collaboration & sharing Co-production Richer/faster Weightless www.pleasewalkonthegrass.com http://www.marketingpilgrim.com/2008/11/motrin-faces-twitter-headache-over-new-video-campaign.html

Participation

Collaboration & sharing

Co-production

Richer/faster

Weightless

It all adds up Value of networks + Investing in customers (especially in a recession) + Lots of free stuff = SME opportunity

Value of networks

+

Investing in customers (especially in a recession)

+

Lots of free stuff

=

SME opportunity

Virtually Free

What you can do now… Start a blog Get a simple website Start networking – Facebook, Bebo, MySpace, LinkedIn etc Refer to all these offline Connect them all Promote yourself – Squidoo, twitter, slideshare, etc Read, Listen, Learn Virtually Free

Start a blog

Get a simple website

Start networking – Facebook, Bebo, MySpace, LinkedIn etc

Refer to all these offline

Connect them all

Promote yourself – Squidoo, twitter, slideshare, etc

Read, Listen, Learn

Keeping on the right track… Photo from Bilbao58 at www.flickr.com (Simple principles …and possibly the next book! ) Photo from lusi at http://www.sxc.hu/photo/1101337

insight what customers really want because you live with them (online) you talk to them and listen to them www.pleasewalkonthegrass.com

purpose because you know why you’re in business + therefore what you can do for those customers (that no-one else can) www.pleasewalkonthegrass.com

truth The truth is out there (whether you like it or not) so tell it + Your own, unique, compelling truth (integrated and consistent) www.pleasewalkonthegrass.com

beauty Looking good isn’t optional + The best products and services just work better www.pleasewalkonthegrass.com

 

Thank you [email_address]

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