Inspire Chicago - Getting the Most from Your Consumer's Voice

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Information about Inspire Chicago - Getting the Most from Your Consumer's Voice
Marketing

Published on July 21, 2014

Author: Bazaarvoice

Source: slideshare.net

Description

Cat Nunnery,
Client Success Director

Cat Nunnery Client Success Director Confidential and Proprietary. © 2014 Bazaarvoice, Inc.0

Confidential and Proprietary. © 2014 Bazaarvoice, Inc.1 Innovations for 2014 CurationsBV Local Sampling

Confidential and Proprietary. © 2014 Bazaarvoice, Inc.2 Capitalizing on Consumer Behavior Trends 1. Prolific sharing of spontaneous feedback 2. Convergence of shopping experience and content experience 3. Short-form, visual, fast-moving 4. Omni-channel feedback and purchase opportunities

Confidential and Proprietary. © 2014 Bazaarvoice, Inc.3 Visual Commerce

Confidential and Proprietary. © 2014 Bazaarvoice, Inc.4 WhyVisual Commerce?

Confidential and Proprietary. © 2014 Bazaarvoice, Inc.5 Houzz “ideabook”

Confidential and Proprietary. © 2014 Bazaarvoice, Inc.6 Ikea PS 2014

Confidential and Proprietary. © 2014 Bazaarvoice, Inc.7 Starwood Guest Galleries

+

Confidential and Proprietary. © 2014 Bazaarvoice, Inc.9 Clark’s Style Gallery

Confidential and Proprietary. © 2014 Bazaarvoice, Inc.10 Clinique Product Detail Gallery

Confidential and Proprietary. © 2014 Bazaarvoice, Inc.11 Visual UGC in Purchase Path Drives Results 25-40% Engagement 3-6% Lift in Conversion

Confidential and Proprietary. © 2014 Bazaarvoice, Inc.12 Best Buy Combined Social Review Gallery

Confidential and Proprietary. © 2014 Bazaarvoice, Inc.13 WhyVisual Commerce? Left Brain Right Brain Review Content • Solicited • Rational • Empirical • Detailed • Authentic Social Content • Unsolicited • Emotional • Visual • Concise • Curated

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