Published on October 29, 2008
8 th September 2006 Copyright © 2006 by Veyond No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means — electronic, mechanical, photocopying, recording, or otherwise — without the permission of Veyond This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion. Insights and Trends From Korea
MVNO (USA) Mobile TV (Satellite DMB) Mobile Music Internet Portal Mobile Game Segment Marketing Social Networking
Terrestrial DMB vs. Satellite DMB TU Media 13,000($13)/month Nationwide X 3 Major Broadcasters, 1 Cable Ch. 2 DMB consortium Free (for now) Seoul/Kyung-gi Province O Operator Charge Coverage Real-time Broadcasts
Satellite DMB CF – focused on ‘Premium Contents’ TU provides relay broadcast like MLB, Japanese Baseball, K-1
Terrestrial DMB CF – focused on ‘Real-Time Broadcasting’ Due to the Broadcasting Regulation, Only T-DMB can provide real time contents
Satellite DMB – A killer contents raises the program rating The rating of relay broadcast for a Japanese Baseball leaguer Lee, Seung-yeob’s game was jumped by increase of Korean People’s interests
Satellite DMB Overview
Satellite DMB – Analysis of Subscribers Subscribers’ Age, Gender, ARPU Trend of S-DMB Subscribers
Terrestrial DMB – Business Model
Terrestrial DMB – Business Model
Terrestrial DMB – Value Chain
Terrestrial DMB – Subscribers Prospect
World Mobile TV handset Market Prospect
Time slot of Classic TV vs DMB
Where do you want to use DMB? T-DMB S-DMB Public Transportation School, Workplace Public Area Home Auto Mobile Transportation School, Workplace Public Area Home Auto Mobile
Various Types of DMB handsets
Spreads of DMB in Korea Watching DMB in the subway DMB phone statues in public
DMB service in Germany
Prediction and Reality
Minute of Usage
Mobile Music Portal by SK Telecom (MELody + Online) Melon’ s Website Key Features Launched in November of 2004 Let subscribers listen to music “Whenever, Wherever, on Whatever Devices They Want” Easy access from a mobile and fixed-line network Provides unlimited music streaming and downloading services for only 5,000 won ($5) a month Downloaded music can be transmitted to mobile phones though Melon
Launched in November of 2004
Let subscribers listen to music “Whenever, Wherever, on Whatever Devices They Want”
Easy access from a mobile and fixed-line network
Provides unlimited music streaming and downloading services for only 5,000 won ($5) a month
Downloaded music can be transmitted to mobile phones though Melon
Key Impressions of Melon The Number of Increasing Subscribers Key Impressions Total 600,000 subscribers with 40% growth rate a year The best business model for consumers who want as much mobility and content available, irrespective of device or file format Open & standardized file formats need to be developed to ensure compatibility with any handset or network platform Other technology advances and user acceptance according to them in South Korea may affect its success (MELody + Online)
Total 600,000 subscribers with 40% growth rate a year
The best business model for consumers who want as much mobility and content available, irrespective of device or file format
Open & standardized file formats need to be developed to ensure compatibility with any handset or network platform
Other technology advances and user acceptance according to them in South Korea may affect its success
Comparison between Melon and iTunes iTunes Focuses on Korean pop music The overwhelming rate of MP3 phone owners The prevalent pirated music files Linked with mobile provider The market for western pop music is too small Relatively small market share of iPod Service Charges are relatively expensive Cannot transmit music files to other devices Content Environment Price Interopera-tability
Mobile Music Korea MNO Mobile Music Overview
Mobile Game Portal by Operator SK Telecom ‘GXG’ KTF ‘GPANG’
Mobile Game Kart Rider ‘ Coca Cola Advertising’
Mobile Game Kart Rider ‘ Mini Advertising’
Mobile Game Mobile Game Revenue Share Scheme
Mobile Game Mobile Game Portal of MNO
Mobile Game Mobile Game User Survey (2002/2004)
Mobile Game One Button Mobile Game for Female Users
Mobile Game Nexon Mobile N0 2 in Korean Mobile Game Market after Com2Us Mother Company is Nexon one of the strongest Online Game Company Annual Revenue 11 million dollar Trying to converge Online Game and Mobile Game (Wireless and Fixed Internet Convergence)
Mobile Game Mobile Game Competition
Mobile Game 2006. August Vivendi Games CEO Bruce Hack Korea is No3 country in Mobile Game Market After US, Japan Will enter Korean Game Market Both Online Game and Mobile Game Korea Game Industry is really advanced and wish to make joint venture
Mobile Game KTF Weekly Mobile Game Chart
Mobile Game Mobile Game Market Size
Mobile Game Game Industry Overall
Mobile Game Game Industry & Age Group
Mobile Game Mobile Game User Claims
Mobile Game Mobile Game Revenue Scheme
Mobile Game Mobile 3D Game Handset
Mobile Game Mobile 3D Game Handset
Cyworld and T Online Joint Venture Cyworld in Taiwan Social Networking
Cyworld in Japan Social Networking
Cyworld vs. Naver MySpace vs. Blogger Social Networking
Cyworld Social Networking
Cyworld Mini Hompy Social Networking
Mobile Cyworld 1.8 million V Social Networking
Cyworld Map made by members (UCC, WEB 2.0) Social Networking
Cyworld Members & Digital Item Acorns Social Networking
Cyworld MiniRoom, MiniMe Social Networking
2006 WIBTA (Wharton - Infosys Business Transformation Awards) Previous recipients of the Award includes Amazon, Samsung Electronics, Standard Chartered Bank, ING Direct Social Networking
Cyworld ‘Wave’ V V Social Networking
Handset Review Understanding Korea
Early Adopter and Active Customer ‘ Prosumer’ Understanding Korea
Korean Game Market Size Understanding Korea
Korean Online Game Market Understanding Korea
Korean Mobile Payment Market Understanding Korea
Korean Banking User Pattern Understanding Korea
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