Published on February 5, 2014
Insight into Social Media Analytics and Marketing Elly Deutch October 16, 2013 @MAC_523 at ITT Stuart @deutchE
AGENDA • Background on Elly Deutch • Who I’ve worked with over the years • Social Media Analytics Tools • Social platforms and why marketers use them • Key Takeaways • Questions
STEPS FOR BUILDING YOUR SOCIAL STRATEGY LISTEN MEASURE GOALS/ OBJECTIVES ENGAGE DEVELOP STRATEGY BUILD CONTENT @deutchE
WHY DO MARKETERS USE IT - #1 social networking site on the web - More than 1.15 billion users worldwide - Instant and direct connection with consumers - Photos and videos are most shareable content - Ease of engagement and user generated content - Variety of content options - Innovative and on the forefront of digital tech @deutchE
FACEBOOK INSIGHTS @deutchE
WHY DO MARKETERS USE IT - 600 million users with over 200 million active users per day - 400 million tweets per day - Real-time news feed from around the globe - Connection to resources you’ve never had access to before - Transparency and authenticity - Instant customer service - Standard for mobile marketing @deutchE
TWITTER ANALYTICS @deutchE
WHY DO MARKETERS USE IT - World’s largest professional networking site - 238m members in 200+ countries and territories - Network includes multitude of Fortune 500 companies and 85 of the Fortune 100 companies for corporate talent search - More than 2.6m Company Pages - More than 1m Groups worldwide @deutchE
LINKED ANALYTICS - FREE company page insights - Ability to post company updates and industry articles - Shows up in both desktop and mobile devices - Especially great for tracking B2B relationships @deutchE
WHY DO MARKETERS USE IT - 500m users, 343 active users - Optimize SEO rankings in #1 search engine - Professional branded page like LinkedIn - Control your content with Circles - Opportunity to connect with broader fan base - Google apps integration - Google+ Hangouts/video chats - Notiﬁcations @deutchE
GOOGLE+ ANALYTICS @deutchE
WHY DO MARKETERS USE IT - World’s largest video sharing platform - More than 1 billion unique users visit YouTube each month - 4 billion views per day - 25% of global video views on YouTube come from mobile - According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network - 100 hours of videos are uploaded each minute @deutchE
YOUTUBE ANALYTICS @deutchE
KEY TAKEWAYS - Establish metrics that are aligned with your marketing goals and objectives - Research which analytics platform would be best to help you achieve your goals OR develop a dashboard to track these metrics over time by hand - Analyze, evaluate and implement key learnings into evolving social media strategy - Nerd out and have fun!
QUESTIONS? THANK YOU!
email@example.com @deutche on Twitter http://linkedin.com/in/ellydeutch
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