Insight into Social Media Analytics and Marketing by Elly Deutch

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Information about Insight into Social Media Analytics and Marketing by Elly Deutch
Social Media

Published on February 5, 2014

Author: Ellydeutch

Source: slideshare.net

Description

Take a dive into Social Media Analytics and Marketing with my presentation to ITT Tech from October, 2013.

Insight into Social Media Analytics and Marketing Elly Deutch October 16, 2013 @MAC_523 at ITT Stuart @deutchE  

AGENDA •  Background on Elly Deutch •  Who I’ve worked with over the years •  Social Media Analytics Tools •  Social platforms and why marketers use them •  Key Takeaways •  Questions

@deutchE  

STEPS FOR BUILDING YOUR SOCIAL STRATEGY LISTEN MEASURE GOALS/ OBJECTIVES ENGAGE DEVELOP STRATEGY BUILD CONTENT @deutchE

WHY DO MARKETERS USE IT -  #1 social networking site on the web -  More than 1.15 billion users worldwide -  Instant and direct connection with consumers -  Photos and videos are most shareable content -  Ease of engagement and user generated content -  Variety of content options -  Innovative and on the forefront of digital tech @deutchE

FACEBOOK INSIGHTS @deutchE

WHY DO MARKETERS USE IT -  600 million users with over 200 million active users per day -  400 million tweets per day -  Real-time news feed from around the globe -  Connection to resources you’ve never had access to before -  Transparency and authenticity -  Instant customer service -  Standard for mobile marketing @deutchE

TWITTER ANALYTICS @deutchE

WHY DO MARKETERS USE IT -  World’s largest professional networking site -  238m members in 200+ countries and territories -  Network includes multitude of Fortune 500 companies and 85 of the Fortune 100 companies for corporate talent search -  More than 2.6m Company Pages -  More than 1m Groups worldwide @deutchE

LINKED ANALYTICS -  FREE company page insights -  Ability to post company updates and industry articles -  Shows up in both desktop and mobile devices -  Especially great for tracking B2B relationships @deutchE

WHY DO MARKETERS USE IT -  500m users, 343 active users -  Optimize SEO rankings in #1 search engine -  Professional branded page like LinkedIn -  Control your content with Circles -  Opportunity to connect with broader fan base -  Google apps integration -  Google+ Hangouts/video chats -  Notifications @deutchE

GOOGLE+ ANALYTICS @deutchE

WHY DO MARKETERS USE IT -  World’s largest video sharing platform -  More than 1 billion unique users visit YouTube each month -  4 billion views per day -  25% of global video views on YouTube come from mobile -  According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network -  100 hours of videos are uploaded each minute @deutchE

YOUTUBE ANALYTICS @deutchE

KEY TAKEWAYS -  Establish metrics that are aligned with your marketing goals and objectives -  Research which analytics platform would be best to help you achieve your goals OR develop a dashboard to track these metrics over time by hand -  Analyze, evaluate and implement key learnings into evolving social media strategy -  Nerd out and have fun!

QUESTIONS? THANK YOU!

elly@convometrics.com @deutche on Twitter http://linkedin.com/in/ellydeutch

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