InsideUp slideshare

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Information about InsideUp slideshare

Published on January 27, 2016

Author: AsadHaroon7

Source: slideshare.net

1. The Power Behind Building a Profitable Prospecting Pipeline Asad Haroon CEO aharoon@insideup.com 1

2. Top Marketing Strategic and Tactical Concerns Managing Omni-Channel Marketing to Meet Marketing Goals Strategic Client Goals Minimize ongoing marketing infrastructure cost Build corporate brand with unique and compelling content Easily reach new and large audiences Automate marketing using multiple channels Tactical Client Goals Easily manage relationships with multiple marketing vendors Meet both quantity and quality lead volume goals Meet ROI goals while cost of media keeps rising Effectively integrate marketing systems to meet constantly changing business goals.

3. Solution Overview Performance Based, Automated Omni-Channel Marketing Solution Scalable Client-Centric Pay-Per-Lead Model for IT, Telecom, Financial and Marketing Verticals Platform integrates proprietary Data Management, Demand, Verification and Delivery Systems Automated Marketing incorporating Data Profiling, Nurturing and Data Management to target and educate prospects using omni-channels. Direct Marketing and an Extensive Partner Network are key elements of the acquisition engine $ Strategic Tactical Rapid Access to Business Buyers Automated Multiple Channel Marketing Integrated Marketing Platform Measurable ROI

4. Relationships Built On Success Clients Using us for Profitable Growth

5. Overview of Programs Branding,Top of Funnel to Bottom of Funnel Needs SalesConnect MarketingCo nnect EmailConnec t Targeting of Decision Makers Utilizing Marketing Platform to Generate Sales Qualified Prospects. Build a Large Pipeline of Prospects Promoting Your Brant to Accelerate Revenue Send Targeted Emails to Our Community of Business Buyers Audience 3M 10M 200K Target by Demographic    Online Dashboard   Account Support    CRM Posting   Lead Scoring   Pricing Model CPL CPL CPM Value Added Service   @

6. Scalable Demand Generation Automated and Efficient way to Reach New Audiences DEMAND SYSTEM VALIDATION SYSTEM AUDIENCE ACQUISITION Audience includes demographic and behavioral profiles of targeted B2B decision makers to generate best prospects for clients Dynamic system utilizing powerful analytics ,nurturing interest ,and data profiling to optimize marketing campaigns to meet your ROI goals Lead scoring ,data appending, real- time telemarketing and call analytics are part of powerful verification solution. . DELIVERY SYSTEM Easily and quickly integrate to all popular CRM systems as well as proprietary ones, multiple lead delivery , and easy mapping of fields .

7. The InsideUp Audience Decision Makers Representing Diverse Roles and Companies We Reach 10 Million B2B Decision Makers Transportation/Logistics Education Financial Services Healthcare Media/Entertainment/Publishing Wholesale/Manfacturing Consulting Insurance Retail Construction/Gen. Contracting Real Estate Travel/Hospitality Legal Telecom/Utilities Advertising/Marketing/PR Agriculture Biotech/Pharmaceuticals Information Services C-Level VP Director Manager IT HR Sales Operations Marketing Finance DEPARTMENT ROLE INDUSTRIES

8. Demand System Fulfillment of Demand Using Direct Marketing and Partner Network Dynamic Marketing Partner SystemDirect Marketing System DATA PROFILING DATA MANAGEMENT PLATFORM PARTNER SUPPORT MARKETING AUTOMATION Data Management — Continuous profile enhancement of 10 Million database of B2B decision makers and influencers. Data Profiling — Predictive, behavior and demographic profiling to target best prospects for our clients. Marketing Automation—Automated delivery of ads, emails and telemarketing to the most qualified prospect Partner Support provides marketing materials, online training and multiple posting options. Demand Publishing provides real time visibility, allocation, monetization and fulfillment by partners DEMAND PUBLISHING ONLINE EMAIL TELEMARKETING SYNDICATION ORGANIC MOBILE

9. Comprehensive Validation System Industry Leading Validation Methodology Verification of Critical Elements Proprietary Lead Scoring — validation of critical elements Appending of business data — using third-party sources to support verification Real-time telemarketing support— live conversations to meet verification goals Automated Verification— methods such as automated email and voice technologies. Business Rules — comprehensive verification queues and statuses to support in-house marketing, and partner marketing. Call Analytics — scoring of every telemarketing call to verify critical elements QUALIFIED ROLE Behind the Scene Technology Powering Solution Contact Information Company Affiliation Intent Role Qualified

10. Complete Lead Delivery System Easy, Fast Integration to Marketing Automation and CRM Systems Get Up and Running Quickly — Setup and integration takes only minutes. Multiple Lead Delivery — leads posted in real time to CRM, sent by email and downloaded from online dashboard Data Mapping — easy mapping of demographic data or answers we collect to your system fields. Comprehensive Support — easily integrate to all popular CRM systems as well as proprietary ones. SUPPORTING ALL MAJOR AND PROPIETARY SYSTEMS

11. CLIENT INSIDEUP How it Works You Tell Us What You Want,We Do the Heavy Lifting AUDIENCE ACQUISTION Set Budget Select Targets Confirm Pricing Set Up CRM Post Submit Content VALIDATION DEMAND SYSTEM DELIVERY

12. Client Spotlight Verizon Fleet Tracking Systems Track Record of Success Over Five Years We promoted Verizon’s unique content assets to generate both top-of-funnel and bottom-of-funnel leads. Increase Monthly Lead Demand volume by 450% in twelve months Marketing Goals - met consistently 65% qualification rate Comprehensive Promotion of Assets - case studies, ebooks, webinars, and whitepapers and while providing conversion tracking results for each asset LANDING PAGE EMAIL The Results are Undeniable

13. Value Added Services Get Fully Integrated Sales Conversions Features Automated Verification Branded Vendor Profile Easy CRM Integration Lead Nurturing Live Phone Transfer Deal Creation & Syndication Promote Your Brand and Benefit from Free Tools to Increase Conversion Standard with All Pay-Per-Lead Programs

14. Why Choose Us? Automated Marketing System. Performance Based. Scalable and Targeted. We can scale to meet your demand generation goals Leading edge marketing technology but pay-per-lead Easy set up and integration Extensive experience in meeting client marketing goals Faster prospect engagement to fill your sales pipeline

15. The Power Behind Building a Profitable Prospecting Pipeline Asad Haroon CEO aharoon@insideup.com 15

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