Inside Google Knowledge Graph

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Information about Inside Google Knowledge Graph

Published on March 12, 2013

Author: MatthewBrownPDX



My slides on Google's Knowledge graph from SMX West 2013

Matthew Brown Head of Special Projects SEOmoz (in Portland!) Twitter: @MatthewJBrown Slideshare: MatthewBrownPDX

Link to menu page on restaurant website Link to built out G+ profile pageLocal Knowledge Graph

Media Searches

Carousel (appears in a lot of local/tablet searches)

Data sources are (mostly) closed! Wikipedia, Freebase, CIA

KG carousel keeps you on Google longer, and changes queries

Images aren’t as closed as other types of KG results

And they can lead to more interesting results. Will Google notice?

Follow the query chains in KG results

YouTube, Vimeo, Ly rics sites, band fan sitesExample of a song query from KG

Example of an event query from KG

Check out the query. What sites are in the results?

Use structured data tool to check semantic markup

Open Graph *all the things* - OGP Resources

Make sure upstream data sources are correct(Wikipedia, Freebase, other Linked Data sources)

Ranking #1 for “SEO Consulting” is not too shabby Pay close attention to localized organic results

Google releasingthe corpus allowsdata analysis ofhow entities arementioned acrossa large number ofsites. Google Research Wikilinks Corpus: More Info!

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