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Information about innovative2~paulprimapanama

Published on January 7, 2009

Author: aSGuest9557


Innovative International Marketing Strategies : Innovative International Marketing Strategies Using Information and Travel Incentives to Introduce Buyers to Overseas Property Markets Target Market : Target Market Defining the Market “Baby Boomers” Highly Educated Early Adaptors Primary Residents 2nd Home Buyers Investors Motivations & Attitudes : Motivations & Attitudes Lower Cost of Living Real Estate Value Better Climate Security Stable Government Where Do They Look For Information? : Where Do They Look For Information? Internet Word of Mouth Traditional Media Capturing the Buyer’s Attention : Capturing the Buyer’s Attention Creating Client Relationships Through Education Communication Personalized Service Education : Education Defining the Message Showcase Opportunity The “Good, the Bad & the Ugly” Real Estate vs. Lifestyle Communication : Communication Reaching the Audience Interactive Website Lifestyle Magazine Email Updates Teleconference Calls Personalized Service : Personalized Service Getting Them Here Innovative Travel Program Special VIP Airport Arrival Hotel, Car Rental and Local Airline Discounts Cell Phone Concierge Service English-Speaking Staff Member Identification Putting It All Together : Putting It All Together Find the Audience Define the Benefits Communicate the Message Provide Incentives Track the Results

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