Innovative Publishing 2 of 3: Monetization

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Information about Innovative Publishing 2 of 3: Monetization
Technology

Published on May 30, 2014

Author: thePlatformforMedia

Source: slideshare.net

Description

thePlatform provides an enterprise-class, end-to-end solution for publishers that want to incorporate video into their digital publications. We’ve helped some of the biggest names in the publishing industry overcome their challenges.

Innovative Publishing A Collection of Video Solutions for Publishers, Monetization

2© 2014 thePlatform for Media, Inc Introduction: Innovative Publishing Your audience expects you to deliver a robust multimedia experience, one that includes print, images, sound, and video.

3© 2014 thePlatform for Media, Inc Introduction: Innovative Publishing …On paper, the web, and a variety of mobile devices. However, many traditional publishers have struggled with delivering this relatively new multimedia standard.

4© 2014 thePlatform for Media, Inc Introduction: Innovative Publishing Their digital media workflows are often error-prone, time-consuming, and fragmented. Image showing errors and fragmentation

5© 2014 thePlatform for Media, Inc Introduction: Innovative Publishing They’ve invested a lot of resources in expanding their print offerings into digital forms, but have had a hard time monetizing these expensive efforts.

6© 2014 thePlatform for Media, Inc Introduction: Innovative Publishing They’ve built complex media players, but their audiences still complain about usability, device compatibility, and a humdrum viewing experience.

7© 2014 thePlatform for Media, Inc Introduction: Innovative Publishing The good news is that these issues can all be remedied with mpx, the most complete video publishing and management solution in the market today. thePlatform works with some of the biggest names in the publishing industry and has helped them resolve the following issues: 1.  Workflows 2.  Monetization 3.  Customer Experience This presentation will show you how mpx helps publishers with issue #2.

© 2014 thePlatform for Media, Inc 8© 2014 thePlatform for Media, Inc Monetization Solutions There are many systems involved in an online advertising campaign. Successful or not, an integrated advertising campaign is a costly endeavor for a publisher. Integrate Advertising Social Mobile SEO Affiliate Marketing Pay Per Click Email Banners

© 2014 thePlatform for Media, Inc 9© 2014 thePlatform for Media, Inc Monetization Solutions A publisher can greatly improve the odds of advertising success if they opt for a video management system that permits open technologies. mpx allows companies to easily define ad policies, supports all popular ad formats, and has a variety of plugins for advertising companies. Integrate Advertising

© 2014 thePlatform for Media, Inc 10© 2014 thePlatform for Media, Inc Monetization Solutions Publishers can create more revenue streams by selling their content to third parties, otherwise known as syndication. However, many have found it challenging to smoothly deliver their content. Smoothly Syndicate

© 2014 thePlatform for Media, Inc 11© 2014 thePlatform for Media, Inc Monetization Solutions Instead of using an unreliable syndication system, a publisher that uses mpx knows that their content will reach its third-party destination in the right format at the right time. mpx supports three types of syndication; feed, player, and media. Smoothly Syndicate

© 2014 thePlatform for Media, Inc 12© 2014 thePlatform for Media, Inc Monetization Solutions As content moves through availability windows, the opportunity to increase monetization evolves. Paywalls and subscription services are rapidly becoming popular ways for publishers to monetize content, but they are often difficult to use or limited in functionality. Generate More Revenue

© 2014 thePlatform for Media, Inc 13© 2014 thePlatform for Media, Inc Monetization Solutions mpx is the only solution in the market to offer publishers a full media-focused video commerce platform that supports a variety of product opportunities that range from single-item purchase to advanced subscription services. Generate More Revenue

© 2014 thePlatform for Media, Inc 14© 2014 thePlatform for Media, Inc Learn More Innovative Publishing: A Collection of Video Solutions for Publishers For a more in-depth exploration of video solutions for publishers, we invite you to read our Solutions Brief: Download   Solu+ons  Brief  

© 2014 thePlatform for Media, Inc 15© 2014 thePlatform for Media, Inc About thePlatform If you want to incorporate video into your digital publications, thePlatform can help. Built on top of our service-oriented architecture, you can get started quickly and will feel assured knowing that mpx has the flexibility to let your company take part in whatever comes next in video. Toll Free: 1 (877) 436-7940 Call us to learn more about how we can help you:

© 2014 thePlatform for Media, Inc 16© 2014 thePlatform for Media, Inc Engage with thePlatform §  Tweet  us  ques)ons.   §  Chat  with  the  video  community.   §  See  other  video  management  and   publishing  tutorials  on  our   Slidshare  Profile.  

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