Published on March 7, 2014
Innovative Applications of Touch Technologies (Technical Insights) Nine Pronged Technology Assessment Increasing Need in the Consumer Electronics Market Propels Innovations and Adoption of Touch Technology D4FF-TI October 2013
Content Section Slide Number Executive Summary 3 Technology Overview 10 Year of Impact 21 Market Potential 23 Global Footprint 27 IP Activity Assessment of Patents 29 Funding 35 Impact on Megatrend 38 Breadth of Industries 40 Potential Points of Convergence 44 Size of the Innovation Ecosystem 46 Conclusion 49 The Frost & Sullivan Story 51 D4FF-TI 2
Executive Summary D4FF-TI 3
Research Outline . The consumer electronics market is a vital, initial area for touch technologies. Opportunities for touch technologies in this and other sectors are driven by constant technology innovations to improve user experienceCompanies who want to stay competitive in the consumer electronics market need to react to these changes and pursue innovations in order to differentiate their products. Availability of new types of content and popularity of mobile applications has created a need for advanced display technologies which combine high-performance capabilities with slick form factor and low energy use. The inherent advantages of touch technologies make it a viable alternative to conventional methods of using buttons and keys for range of consumer applications, including smartphones, tablets, laptops and television sets. By offering advantages of efficiency, ease of use, higher human machine interaction and flexible form factor, touch technology open up new opportunities for the consumer electronics sector. However to increase the wide-scale adoption, it requires producers to solve certain challenges such as cost-effective manufacturing processes and effective integration into the existing products in the markets. The research service provides insights primarily on nine dimensions of touch technology listed below. It analyzes the major focus areas of technology innovations and penetration prospects among different consumer electronics applications. • • • • • • • • • Year of impact Market Potential Global Footprint IP Activity Funding Breadth of Industries Impact on Megatrend Potential Points of Convergence Size of Innovation Ecosystem D4FF-TI D4FF-TI 4
Nine Dimensional Analysis of Technology Assessment D4FF-TI 5
Research Scope This research service covers the key technology trends in the touch technology for consumer electronics domain assessed based on nine different dimensions. The level of commercialization and adoption of touch technology in applications such as smartphones, televisions and other consumer applications is analyzed. Moreover, the research service takes under consideration the adoption rates across different regions and geographies, aiming to analyze the global footprint and scope of developments across the globe. Funding analysis reveals current research and development focus areas and challenges faced by the industry. The analysis of the patent landscape depicts the evolution of the different aspects of touch technology and the product development. Additionally, the market potential for touch technology in consumer electronics culminates the report. Year of Impact Size of Innovation Ecosystem Potential Points of Convergence D4FF-TI Global Footprint MARKET IP Activity Funding POTENTIAL Impact on Megatrend Breadth of Industries 6
Global Technology Adoption Footprint USA Universities and companies in the US play a major part in innovations in touch technology. Intensity of Technology Adoption Very High High Medium D4FF-TI The patent analysis section of this report shows that the highest number of patents have been filed in the United states. The adoption rate of this technology is also high in this region with a number of key players and start up companies in this region. Europe In Europe, touch screens are largely used for consumer electronics such as smart phones , tablets and laptops. Europe is considered to have a higher adoption rate of this technology after the USA. Asia Samsung. headquartered in South Korea, is one of the key market leaders in manufacturing touch screen displays. Owing to the growing demand and high adoption rate of this technology in this region there has been an increase in the number of start up companies manufacturing touch screen displays and sensors. Many new companies like Sollensys Corporation who manufacture both touch ICs and sensors are entering into this growth sector. Asia Pacific The rapidly growing Asia Pacific market is expected to adopt this technology this on a larger scale in the coming years. Currently there are number of companies based in Australia and New Zealand which have started manufacturing touch displays . 7
Patent Landscape: Year-wise Patent Distribution The above exhibit shows the number of patents field for touch technology over the last six years. The patent publishing trend has shown that the number of patents filed in touch technology has been increasing from 2007. This trend is primarily seen because of the introduction of the iphone from Apple. The highest number patent filings was witnessed in 2012, and the trend is seen to grow with coming years. With the demand for this technology increasing and research being carried out by the key players, start ups and also research institutes, the number of patents filed is only going to increase. The patent publishing trends over the last six years shows an regular increase and indicates a trend that is to follow. D4FF-TI 8
Breadth of Applications The chart shows the applications that are forecasted to employ the touch technology such as haptics, gesture and optical imaging in the coming years. Desktops TV’s Music Players Mobile phones Gaming Applications Laptops Washing Machines Robotic Applications ATM Kiosks Fridges Infotainment systems in Automotive's 2018 2017 2016 2015 Retail: Adoption of touch based consumer electronics such as tablets and touch screens employed for activities such as billing and updating inventory. This has helped decrease the errors caused by the operators and thereby reducing the loss incurred to the management. D4FF-TI 2014 2013 Touch Technology Automotive: Over the years, the need for touch screens in automobiles has increased and it has become more of a necessity than a luxury for the users. Car makers are also looking to come up with innovative touch screens to be integrated into their cars in order to keep with the competition. Many car makers have integrated an eight inch touch screen to their cars thereby driving the home screen into segments for phone, music and for navigation purposes. 2013 2014 2015 Healthcare: Touch technology plays an important role in the health care industry. Consumer electronics such as Ipads are being used in this sector to store the patient records and in complex surgeries touch screens have been very helpful in giving intricate details. 2016 2017 2018 Education: The use and adoption of touch technology has been increasing in the field of education. Schools and universities have been using this technology to provide state of the art learning techniques for students in classrooms. 9
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The Frost & Sullivan Story D4FF-TI 11
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