Innovation programme introduction, morning sessions and summary 240113

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Information about Innovation programme introduction, morning sessions and summary 240113

Published on January 25, 2013

Author: WMGSME



Housekeeping© 2013

About Us • About – Warwick – WMG – SMEs – Me MARK SWIFTPhotos -, © 2013BBC Space Agency

Purpose of the day • Launch Innovation Programme cohort #2 • Raise awareness of new technology, methods, tools • Stimulate demand for innovation: – UK Government recognises that it needs to be created and encouraged… • Escape confines of restrictions and barriers and look for new opportunities • Understand what we can do for you 1. Intensive day two programme 2. Identifying future projects • Rallying Call for projects…© 2013

Agenda 0830 Introduction to IIPSI and new programme Dr Mark Swift 0900 Putting the Customer First! Carolyn Parkinson 0945 Making stuff Dr Ben Wood 1045 Coffee Break 1100 Digital Enabling Tools Dr Xiao Ma 1200 Introduction to afternoon sessions Dr Mark Swift 1215 Lunch and Networking Afternoon breakouts: Commercial Success through IP, 1315 Design with Intent, Cloud for Business & Smarter Social All Media, Innovative Polymer Technologies Chris Brown & 1515 Innovation Programme next steps Dr Mark Swift 1530 Close and optional 5 minute intensive clinics (one to ones) All© 2013

What is IIPSI? International Institute for Product and Service Innovation • Purpose – Help understand customers and users better and emotional reponse; – Prototype new products for example using Additive Layer Manufacturing; – Use digital (Internet) to launch as well as develop market ready products and services • IIPSI must have IMPACT – Business growth • Fully funded until end of June 2015 (initially)© 2013

Product and Service Innovation New Product Digital industry approach to opportunities Digital product innovation New Digital delivery Design for User Experience and testing market platforms IIPSI response Product People Design for User Experience / testing market response© 2013

Whats the structure of iIP Awareness briefing, case studies, TODAY • Attended workshops Raising demonstrations initial ideas • Discussed Awareness 1 DAY In-depth•workshops, new products,technical AdWords eMarketing of advanced via Google Embedding • Found partners & configured online collaborative tools capability TWO demonstrators, horizon scanning, hands on… 2 to address new market Market leading • Internships and student projects products & Intensive• companynew productsprototyping, Developed projects - / services (Cat 5) services 3 identifying markets, internships 30+ places • Collaborative research projects funded by EPSRC and Expansion per through R&D year FeasibilityBIS 4 studies, proof of market, proof of concept, assistance with funding applications Gained new OEM customers© 2013 Sold part of their business £m++

Product / Service lifecycle support Sales and profitDevelopment & Introduction Growth Maturity Decline © 2013

Why do you matter to us? 1. Ability to be flexible and innovative 2. Ability to create jobs and reduce unemployment 3. Significant size of the sector (99 per cent of UK firms and just under 50 per cent of jobs)© 2013

Knowing where to shoot • Market pull, technology push © 2013BBC sport, Peter Wilson wins double trap gold,

Alternative applications & perspectives “If I’d asked my customers what they wanted, they’d have said a faster horse.” Henry Ford?© 2013

Innovation Pitfalls • Moving out of current thinking or paradigm • Little or no knowledge of how to develop a new product or service • An unidentified ‘funding gap’ for the on-going development and validation of new product or service • The need for an effective development process supported by resources and planned implementation© 2013

Summary • Rallying call to get involved 30 spaces per year • Impartial view, confidential environment • Unique, high profile facility for the region • Range of SME services • Think about priorities (Day 2) • No such thing as a free lunch! – Short forms – Baseline monitoring • Feedback and Evaluation© 2013

Putting the Customer First Carolyn Parkinson Technology Transfer Specialist Experience Led Innovation© 2013

Let’s talk about… • Understanding customers and users • Not about being a slave to customers’ whims • Gaining insights which will help you meet your business objectives • Purposely designing for the experiences and behaviours you hope to create for users of a product or service • We call this: Experience Led Innovation© 2013

What is Experience Led Innovation? Experience Led Innovation (ELI): Innovation that is informed by understanding how people use or experience a product or service© 2013

Put yourself in the user’s shoes … now how does your offering look?© 2013

Experience Led Innovation • All products and services create experiences and behaviours for users • These may be purposeful, or accidental • Getting it right is a competitive advantage Our key message to SMEs: We can help you better understand the user experience to promote and inform innovation to grow your business© 2013

Understand the user perspective What does this button do? • Close the door? • Provide illusion of control? • ‘Fake affordance’ Design question: Is there anything to be gained from making something look like it works one way, while actually doing something else (or nothing at all)?© 2013

Understand the user perspective My user experience:© 2013

Understand the user perspective How many people would push the wrong button for this lift?© 2013

Understand the user perspective© 2013

Understand the user perspective Confusing user interface Result: • frustration • wasted time • poor quality data© 2013

Understand the user perspective© 2013

Experience Led Innovation • A deliberate focus on the user experience can unlock powerful insights • An enormous amount of research is out there • This can be used by businesses to create competitive advantage • Designing desired behaviours aligned with business goals • Creating physical or digital experiences and journeys • Making use of emotions© 2013

Research base Professor Paul Jennings Professor of Experiential Engineering Dr Rebecca Cain Associate Professor of Experience Led Innovation Paul and Rebecca are supported by over 20 researchers working in this area.© 2013

Could my business benefit from an Experience Led Innovation approach? 1. How easily can customers access your product or service? 2. Is your product being used in the way you intended? 3. Are you struggling to get your products accepted in the marketplace, and don’t know why? 4. Does the experience of your service match your brand values? 5. Could your products be designed to work better?© 2013

Features of Experience Led Innovation Cross discipline: engineering, design, psychology, ergonomics, architecture, marketing, strategy, and more Many names: User focussed design, customer satisfaction, design feedback loop, human factors engineering, usability, design for emotion, ergonomics Applicability: can add value to innovation at any stage of Sales and profit the development life cycle© 2013 Development & Introduction Growth Maturity Decline

ELI Business assistance at IIPSI Access Experience Led Innovation support via: 1. IIPSI Innovation Programme 2. Experience Led Innovation Toolkit 3. Customised intensive business support projects Extent of support offered is determined by the potential for resulting business growth impact.© 2013

IIPSI Innovation Programme: Experience Led Innovation • Two day (minimum) programme • Day 1: general introduction, with specialist afternoon workshops • 1 hour workshop session this afternoon • Day 2: Specialist full day workshop: ‘People Centred Innovation’ • Equipping you with a range of tools and skills to apply directly to your organisation© 2013

Experience Led Innovation Toolkit© 2013

Experience Led Innovation Toolkit • A flexible suite of tools to address a range of experience-related business challenges • Tools selected and interpreted for their appropriateness for SMEs • Intended to unlock insights in user-focussed design, customer experience, and innovation for products, features, and services • We work with SMEs to select the most effective tool for a particular challenge • Custom delivery by WMG specialist staff© 2013

Experience Led Innovation Toolkit Tools include: • Touchpoints Matrix • Design with Intent • Matchmaking workshop • Customer Journey map • Walkthrough • Tomorrow’s Headlines • and others – more tools are always being piloted and added© 2013

Experience Led Innovation Toolkit Want to know more? • Full session on the toolkit during Innovation Programme specialist Day 2 ‘People Centred Innovation’ • Next workshop dates: • Wed 13th February • Tues 5th March • registration now open! • Session this afternoon: ‘Design with Intent’© 2013

Customised intensive projectsWMG specialists work closely with your team over a period of time ona specific challenge aimed at achieving measurable growth.Business challenges where Experience Led Innovation could assistinclude:• Service design: exploiting key connection opportunities, removing frustration and roadblocks• Physical product design: best practice application• Innovation launch: understanding your market, aligning developments with early user behaviours• Visitor experience: simplifying experience, maximising engagement© 2013

Case Study: Mayridge Ltd • Mayridge provides a fully integrated approach to live business events and exhibiting, worldwide • Highly respected international supplier • Mayridge had ambitious growth plans, and were eager to bring innovation to the sector© 2013

WMG and Mayridge Ltd• Over the past 9 months, Mayridge and WMG have worked together closely on some key areas of innovation • exploring how new academic approaches in Experience Led Innovation can be used in commercial applications • transforming internal and external business processes to incorporate a fully experience-led approach to client work• Mayridge acted as pilot during development of the ELI toolkit• Four new senior appointments and significant new business won• Jointly building a ground-breaking exhibition stand demonstrator currently being installed in IIPSI© 2013

Case Study: Mayridge Ltd“Our ground-breaking knowledge transferalliance, with WMG’s ExperientialEngineering Research Group, involvesdeveloping novel business applications inthe area of ‘Experience Led Innovation’.This partnership enables Mayridgeto offer a completely new approachto live events, exploitingsophisticated academic tools for thebenefit of our clients. “© 2013

Mayridge Exhibition stand demonstrator • Demonstrator and ‘living lab’ currently being installed in IIPSI • Exploring Experience Led Innovation tools for business behaviour creation • Physical and digital experience design, applicable to wide range of business situations© 2013

Case study: Digital Native Academy Bringing new life to the Bayard’s Colts……© 2013

Digital Native Academy• Project to broaden public engagement with Bayard’s Colts: 17 historic carved heads dating from early 1500s in Walsall• Using Experience Led Innovation tools to design the audience ‘experience journey’• Targeting new audiences• Identifying engagement points• Exploring engagement ideas• Involving stakeholders• Knowledge exchange for new SME capabilities© 2013

Research base Dr Rebecca Cain Associate Professor of Experience Led Innovation© 2013

Afternoon session: Design with Intent “I use the term Design with Intent to mean design thats intended to influence or result in certain user behaviour.” Researcher Dan Lockton• Workshops use a comprehensive idea generation tool which provokes design ideas by asking questions and giving examples of particular principles in action• Uses eight ‘lenses’ to ask you to look at your products / services in light of the behaviour which would result from particular design factors• Applicable for products, services, design features, or proposed innovations© 2013

Making Stuff (Polymer Innovation) Dr. Ben Wood Technology Transfer Specialist© 2013

Polymer Innovation Dr. Greg Gibbons Head of Additive Manufacturing Dr. Vannessa Goodship Principal Research Fellow Dr. Kylash Makenji Knowledge Transfer Specialist© 2013

Polymer Innovation We make stuff…© 2013

Polymer Innovation • Working with new materials • Developing new processes • State of the art equipment “We can work with you to develop new products using innovative polymer technologies”© 2013

Polymer Innovation LifecycleSales and profit Growth Maturity Decline© 2013

Polymer Innovation Lifecycle Prototyping Formulating Low Volume New Materials Manufacturing Recycling Adding Functionality© 2013

Polymer Innovation Facilities 130m2 Technology Hall Extruder bench SME – Prototyping/3D printing – Compounding new Hybrid Micro- ALM moulder materials Nano- – Injection moulding fibres – Printed electronics Clean Room – Polymer chemistry 3D Printing© 2013

Polymer Innovation Demonstrators Low Volume Manufacturing • Prototyping • Getting to production Adding Functionality • Plastic electronics • Smart materials Recycling • Identifying properties of waste • Finding new applications© 2013

Low Volume - Concept Level 2 • Review suitable 3D printing technology • Assess need for technology • Prototypes to market products and increase sales Level 3 • New methods of • Use of equipment and expertise manufacture • Tooling for low volume production • Unique components Level 4 impossible to make any other way • New manufacturing methods • Unique products© 2013

Low Volume Concept • Additive Manufacturing (3D Printing) – More accessible, fashionable • Systems from £500 – New applications • Electronics • Fashion© 2013

Low Volume – R&D • Plasma Transferred Arc/CNC – Make metal polymer tooling in one additive process • 3D Photocopying – Charged particles© 2013

Low Volume - Project Challenge ‘Our prototypes are very valuable, but we need to show our products at trade shows’ – International sales – One-off, heavy components – Challenges with transport and security© 2013

Low Volume - Project • Solution – Knowledge exchange – Use of IIPSI software and equipment – Production of high-quality display model • Lightweight • Low cost • Kit form© 2013

Low Volume - Project© 2013

Low Volume - Project • Outcomes – Reduction in transport costs – Reduced risk of damage/theft – Increased knowledge of 3D printing systems© 2013

Adding Functionality - Concept Level 2 • Identify applications • Review technologies • Added value to existing Level 3 products • Use of equipment and expertise • New methods of • Initial prototypes manufacture • New ‘smart’ components Level 4 • New functional polymer components© 2013

Adding Functionality – R&D • Spray-on electronics – ‘Electronics in a can’ • Complex printed electronics – Batteries, sensors etc – PV solar panels • Shape memory polymers – Active disassembly© 2013

Adding Functionality – R&D • Hybrid Nano ALM machine – Inkjet printed electronics – Thick, viscous materials • Ceramics, polymers, metals • Manufacture of components and electronics in one process© 2013

Adding Functionality - Project Challenge: ‘Our customer wants our product to light up’ – LEDs only work with ‘natural’ polymer – Customer wants range of colours – Surface needs to light up© 2013

Adding Functionality - Project • Solution – Knowledge exchange – Use of IIPSI expertise – Spray-on electronic lighting – Suitable for low-mid volume production© 2013

Adding Functionality - Project© 2013

Adding Functionality - Project • Outcomes – Knowledge of new manufacturing process embedded within JSC’s technical staff – Applicable to other products moving forward – Potential new markets – Prototype due for customer review Q4 2012© 2013

Polymer Recycling - Concept Level 2 • Review processes • Segregation • Reduce material waste Level 3 • Reduce landfill costs • Test material properties • Improve carbon footprint • Identify potential applications • Add value to recycled material Level 4 • Reintegrate into raw material stream© 2013

Polymer Recycling - Research • Recycling of ‘smart’ materials – Composites – Solar panels – Plastic electronics© 2013

Polymer Recycling - Projects Challenge: ‘What can we do with 3t/day of waste plastic?’ – Food contamination – Mixed colours – Low value© 2013

Polymer Recycling - Projects • Solution: – Manufacture of test samples – Analysis of properties – Knowledge exchange – Applications identified© 2013

Polymer Recycling - Projects© 2013

Polymer Recycling - Projects • Outcome: – Added value – Landfill costs reduced – Environmental footprint improved© 2013

Digital Native Academy Carolyn worked with client to understand user requirements. This gave us some concepts to work with… …time to make stuff© 2013

Digital Native Academy© 2013

How IIPSI Can Help… • Knowledge Exchange – Expertise focussed on your business • Access to Equipment and Facilities – ‘Try before you buy’ – Understand benefits and pitfalls • Individual Projects – R&D Level collaborations© 2013

This afternoon’s session… • IIPSI Technology Hall taster session – Rapid tooling – 3D printing applications – (Not just manufacturing!) • Preview of IIPSI equipment – Available for use by West Midlands SMEs© 2013

“We can work with you to develop new products using innovative polymer technologies” We’d love to hear your project ideas… DR. BEN WOOD @BENJAMINMWOOD B.M.WOOD@WARWICK.AC.UK© 2013

© 2013

Digital Innovation Dr. Xiao Ma @coolseraph© 2013

Digital Innovation Data Smarter to Social Intelligence Media Mobile Cloud for for Business Business© 2013

Digital Innovation Mobilefor Business Cloud for Business Smarter Social Media Data to Intelligence© 2013

The Digital Team Technology Mobile Media Industry Concept Digital R&D Business SME Social Network Cloud Projects Data Impact Strategy© 2013

Concept Mobile App Lab - Mobile Business Apps for Business Specification App Projects Technology Research© 2013

R&D Mobile for Business© 2013

Projects – Pass-i-Parcel Mobile for Business© 2013

Projects – Pass-i-Parcel Mobile for Business© 2013

Concept Services available to enable Cloud business online for Business Selection of service packages Configuration of services to suit particular business needs Customisation / Further Development© 2013

R&D Cloud for Business© 2013

Projects – Han Dynasty Cloud for Business© 2013

Projects – Han Dynasty Cloud for Business© 2013

Concept Social Media Platforms for Businesses Smarter Interact with the RIGHT Social Media Social Media Leader in Discussion ‘Rapid Response Force’ in Market Social Network Analysis© 2013

R&D Smarter Social Media© 2013

Projects – Automotive Insulation Smarter Social 50+ 3 x 365 Tracking Media Individual Random Schedule Analytics© 2013

Projects – GravoGraph Smarter Social Media© 2013

Digital Native Academy Smarter Social @IIPSIDemos Media© 2013

Projects Community 180% Smarter From Social competitors’ customers Media News 1st month, £25,000 sales Video Discussion Image Location service© 2013

Smarter Social 600 400 Media 200 0 14/11… 14/12… 14/1/… 14/2/… 14/3/… 14/4/… 14/5/… 14/6/… 14/7/… Birmingham Leicester Manchester Nottingham© 2013

Concept Data Collection / Integration tools Data Internet of Things / Connectivity to Intelligence Data compatibility to your business applications Data Visualisation Meta Data Decision Support© 2013

R&D Data to Intelligence© 2013

Projects – Strand Hardware Data to Intelligence© 2013

Projects – Strand Data to Intelligence© 2013

Projects Data to Intelligence© 2013

IIPSI DI Facilities Decision Design Support Studio Room Mobile App Cloud Lab App Lab© 2013

This afternoon …… Smarter Social Cloud Media for Business© 2013

Thank you Contact WMG SME Team: @WMGSME 02476 575 594© 2013

Afternoon sessions 1215 Lunch and Networking Commercial Cloud for Innovative Design with Business & Polymer Success Intent Smarter Social Technologies through IP Media Ground Floor First Floor First Floor First Floor Technology Hall Exec Meeting room Meeting Rooms 1+2 Seminar Room Adrian Chettle 1315 Dr Ben Wood Carolyn Parkinson Dr Xiao Ma Withers & Rogers Adrian Chettle 1415 Dr Ben Wood Carolyn Parkinson Dr Xiao Ma Withers & Rogers Look at your badges for the order of your sessions First Floor (HERE) 1515 Innovation Programme next steps Chris Brown© 2013 1530 Close & optional 5 minute intensive clinics (one to ones) All

© 2013

NPD Journey© 2013

Idea to Innovation • Best Idea - current thinking doesn’t have to be perfect • Innovation is the result • The process is creativity • To make this happen takes courage • Pressures within business inhibit – IIPSI is an opportunity to escape confines of restrictions and barriers and look at new opportunities© 2013

The Programme • Creating • Building • Learning • Solving • Grow your business; product or service© 2013

Product & Service Lifecycle support Sales and profitDevelopment & Introduction Growth Maturity Decline © 2013

Where’s your focus? • Get into small groups (3-4) and talk about; “What’s the one thing you’re taking from today and where is your future focus?” – People (Experience Led) – Product (Polymer) – Digital© 2013

Next Steps 1. Choose your Day 2 sessions to help grow your business or develop your product 2. Talk to us about a specific projects that you would like to start© 2013

Day Two Structure • Practical • In-depth • Hands on • Advanced technical demonstrators • Access to academics and researchers People Product Digital Carolyn Parkinson Dr Ben Wood Dr Xiao Ma Experience Led Innovation Digital Prototyping Cloud Computing toolkit Product Perception Visualising your Product Smarter Social Media Designing for User Adding functionality to your Data to intelligence Experience product Low Volume Manufacture Design for Emotion Mobile for Business© 2013

Questions© 2013

Innovation Programme Next Steps….. • Experience Led Innovation – 13th February – People Centred Innovation – 5th March – People Centred Innovation • Polymer Innovation – 14th February – Innovative Manufacturing Technologies – 12th March – Innovative Manufacturing Technologies • Digital Innovation – 21st February – Social Media for Business – 27th February – Cloud For Business Get the dates in your diary and sign up at© 2013

Project Enquiry + Information First Floor (HERE) Close optional 5 minute intensive 1530-1600 clinics (one to ones)© 2013

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