Published on October 2, 2016
1. aykutarikan.com The Process from Ideation to Exploitation Innovation in a Nutshell Prof. Aykut ARIKAN, PhD firstname.lastname@example.org
2. aykutarikan.com The Innovation Process Think •Ideation (Back-End) Develop •RND (Core) Sell •Exploitation (Front-End)
3. aykutarikan.com IdeationBack-End Innovation
4. aykutarikan.com Ideation • Problem Definition; • Idea Generation; • IPR Research; • Need Definition; • Solution Potential; • Draft Model; • Concept.
5. aykutarikan.com Problem Definition •Material? •Functional? •Process Related? •Structural? •Organizational? •Commercial? •Financial? •Social? •Cultural? •Global?
6. aykutarikan.com Idea Generation • Idea Collision; • Liquid Networks; • Slow Hunches.
7. aykutarikan.com Idea Collision • New ideas emerge from the gathering of diverse ideas; • Good ideas emerge from the gathering of new ideas; • Gathering of ideas causes some-sort-of-a chain reaction; • If this chain reaction is uncontrolled it happens very slowly and becomes unproductive; • Idea Collision is the essence of idea generation; • To collide ideas, flexible and informal (liquid) environments are a necessity.
8. aykutarikan.com IPR Research •US Patent Office: http://www.uspto.gov •EU Patent Office: http://www.epo.org •Turkish Patent Office: http://www.tpe.gov.tr
9. aykutarikan.com Need Definition • CASE – Diaper Trash: • Stop Pollution; • Stop Bad Smells; • Ecological; • Easy; • Sustainable.
10. aykutarikan.com Solution Potential • Applicable? • Economical? • Effective? • Sustainable? • Functional? • May turn into value?
11. aykutarikan.com Draft Model •Look; •Functionality; •Needs; •Budget; •Road Map.
12. aykutarikan.com Concept •Design; •Properties; •Resources; •Funding; •Business Plan.
13. aykutarikan.com RND Core Innovation
14. aykutarikan.com RND • Basic Research; • Applied Research; • Development; • Pre-prototyping Actions; • RND Report; • Prototype; • Service Prototype.
15. aykutarikan.com Exploitation Front-End Innovation
16. aykutarikan.com Exploitation • Positioning; • Market Research; • Marketing Research; • Collaborations; • Tests (Beta & Alfa); • Launch & After-Sales Feed-Back.
17. aykutarikan.com Positioning (Ansoff Matrix) Entry Commodity Development Market Development Diversification
18. aykutarikan.com Market Research • Figures; • Segments; • Trends; • Competitive Forces; • Diffusion Network.
19. aykutarikan.com Marketing Research • McCarthy’s Four P’s: • Product; • Price; • Promotion; • Place. • Lauterborn’s Four C’s: • Consumer; • Cost; • Communication; • Convenience.
20. aykutarikan.com Collaborations •Licensing; •Supply/Distribution Networks; •Joint Ventures; •Collaboration (Non Joint Venture); •RND Consortia; •Industry Clusters; •Innovation Networks.
21. aykutarikan.com Tests •Beta Test: • Virtual/Real Customers; • Virtual/Real Testing Environment. •Alfa Test: • Real Customers; • Real Testing Environment.
22. aykutarikan.com Launch & After-Sales Feed-Back • Test Drive: Existing Customers; • Fairs; • Publicity; • PR Events; • Early Adopters’ Testimonials; • Question: “What now?”; • CRM, CRM, CRM.
23. aykutarikan.com Thank you… Prof. Aykut Arıkan, PhD email@example.com
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