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Innovation for Food Waste - Conference Keynote 5th March 2014

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Information about Innovation for Food Waste - Conference Keynote 5th March 2014
Business & Mgmt

Published on March 7, 2014

Author: TonyCooke

Source: slideshare.net

Description

Keynote presentation on innovation for food waste delivered at Royal Agricultural University, Cirencester on 5th March 2014. Tony Cooke is executive director and co-founder of VEX, a catalyst for collaborative innovation.
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@AntonyJCooke #foodwaste Food Waste: Setting the Scene Tony Cooke, Co-Founder, VEX ! ! ! ! Royal Agricultural University, Cirencester Wednesday, 5th March 2014 © 2014 VEX Ventures Limited

@AntonyJCooke #foodwaste © 2014 VEX Ventures Limited

@AntonyJCooke #foodwaste © 2014 VEX Ventures Limited YES NO

@AntonyJCooke #foodwaste Some scene setting questions… 1. 2. 3. 4. 5. How is food security perceived as a global risk? Why is food waste such an issue globally? What are the UK’s priorities on food waste? Who is responsible for doing something? Where can we look for solutions? © 2014 VEX Ventures Limited

@AntonyJCooke #foodwaste About me Academic background in sustainability, business & innovation • BSc(Hons) Rural Resource Management (Reading Univ) • MBA (Exeter Business School) • PhD Innovation & Entrepreneurship (Exeter Business School) • ! 20 years ‘spanning boundaries’ across food, health & society • SMEs - agriculture, wholesale/distribution • Multinationals - foodservice, manufacturing, financial services • Government - Defra, DH, DfE • NGOs - FareShare, SRA, LEAF • ! • Change agent & honest broker ! • Strong belief that answers can be found together ! • Founded VEX as a catalyst for collaborative innovation © 2014 VEX Ventures Limited

@AntonyJCooke #foodwaste 1. How is food security perceived as a global risk?

@AntonyJCooke #foodwaste 1. How is food security perceived as a global risk? © 2014 VEX Ventures Limited Source: Global Risks Report 2014, World Economic Forum

@AntonyJCooke #foodwaste 1. How is food security perceived as a global risk? Spatial Variability © 2014 VEX Ventures Limited Source: Food Security Risk 2012, Maplecroft

@AntonyJCooke #foodwaste 1. How is food security perceived as a global risk? Link to Social Unrest © 2014 VEX Ventures Limited Source: Food Price & Social Unrest, FAO

@AntonyJCooke #foodwaste 1. How is food security perceived as a global risk? Link to Water Security © 2014 VEX Ventures Limited Source: Water Insecurity Projected onto Gridded Cartogram of Global Croplands, Hennig (2008)

@AntonyJCooke #foodwaste 1. How is food security perceived as a global risk? Link to Population Growth © 2014 VEX Ventures Limited Source: worldmapper.org

@AntonyJCooke #foodwaste 1. How is food security perceived as a global risk? Link to Population Growth • • By 2050, the world will need 60% more calories to feed 9 billion people Cutting food loss & waste levels in half will reduce that gap by 22% (Lipinski (WRI), 2013) © 2014 VEX Ventures Limited

@AntonyJCooke #foodwaste YES NO Q: Do you believe we can deliver food security in 2050 through production advances alone? © 2014 VEX Ventures Limited

@AntonyJCooke #foodwaste 2. Why is food waste such an issue globally?

@AntonyJCooke #foodwaste 2. Why is food waste such an issue globally? It’s not a new story… © 2014 VEX Ventures Limited Source: New York Times

@AntonyJCooke #foodwaste 2. Why is food waste such an issue globally? Developed vs Developing kcal/capita/day of food loss/waste © 2014 VEX Ventures Limited Source: World Resources Institute (2013)

@AntonyJCooke #foodwaste 2. Why is food waste such an issue globally? >50% losses occur in Asia © 2014 VEX Ventures Limited Source: World Resources Institute (2013)

@AntonyJCooke #foodwaste 2. Why is food waste such an issue globally? % of kcal lost/wasted © 2014 VEX Ventures Limited Source: World Resources Institute (2013)

@AntonyJCooke #foodwaste 2. Why is food waste such an issue globally? Heavy importing by some… © 2014 VEX Ventures Limited Source: worldmapper.org

@AntonyJCooke #foodwaste 2. Why is food waste such an issue globally? Heavy exporting by others… © 2014 VEX Ventures Limited Source: worldmapper.org

@AntonyJCooke #foodwaste 2. Why is food waste such an issue globally? Embedded food waste? Largest net exporters (i.e. Asia Pacific & Africa) are regions with: • fastest population growth • highest levels of pre-consumer food waste % ! Largest net importers (i.e. Europe, China & Japan) are regions with: • slowest population growth • highest per capita consumer waste • lowest levels of pre-consumer food waste % © 2014 VEX Ventures Limited

@AntonyJCooke #foodwaste YES NO Q: Do we need to know more about ‘embedded food waste’ in international trade? © 2014 VEX Ventures Limited

@AntonyJCooke #foodwaste 3. What are the UK’s priorities on food waste?

@AntonyJCooke #foodwaste 3. What are the UK’s priorities on food waste? Potted History! • 1915 - Initial goal of WI • 1940 - ‘wasting of food’ illegal • 2000 - WRAP created • 2007 - ‘Love Food Hate Waste’ campaign launched • 2009 - ‘LFHW’ claimed reduction of 137,000t/£300m • 2009 - SoS Defra ‘War on Waste’ • 2011 - 5 flagship AD plants • 2012 - ‘LFHW’ claimed 21% reduction of household waste © 2014 VEX Ventures Limited Source: Wikipedia (2014)

@AntonyJCooke #foodwaste 3. What are the UK’s priorities on food waste? c.50% in the household © 2014 VEX Ventures Limited Source: WRAP (2012)

@AntonyJCooke #foodwaste 3. What are the UK’s priorities on food waste? Household food waste Source: The Guardian (2012) © 2014 VEX Ventures Limited Source: WRAP (2012)

@AntonyJCooke #foodwaste 3. What are the UK’s priorities on food waste? The ‘LEAN Food Chain’ Production Storage/Transport Processing Packaging Distribution ‘MUDA’ - 7 Wastes of LEAN (Taichi Ohno, Toyota Production System)! • Over-production • Defects • Over-processing • Inventory • Motion • Waiting • Transportation © 2014 VEX Ventures Limited Retail

@AntonyJCooke #foodwaste YES NO Q: Do you believe the food chain could do more to reduce waste pre-consumer? © 2014 VEX Ventures Limited

@AntonyJCooke #foodwaste 4. Who is responsible for doing something?

@AntonyJCooke #foodwaste 4. Who is responsible for doing something? The ‘LEAN Food Chain’ Stage Current Challenges Future Priorities Production standards, uniformity, food safety Sustainable agricultural systems Demand forecasting Pre/post farm gate spoilage Faster/shorter cold chain Monitoring esp microbial activity Plant research into maturation/ripening Microbial research Engineering an advanced cold chain Technology adoption & transfer Production efficiency New customer-centric supply chain models Process innovation - technology & engineering Demand management Shelf life extension Information & tracking systems Consumer acceptance Active and/or intelligent packaging technology Consumer awareness of packaging benefits Faster/shorter cold chain Advanced supply chain tracking systems Flexible warehousing process Consumer choice Date labelling Forecasting & inventory management © 2014 VEX Ventures Limited Seasonal weather prediction - ‘adaptive’ planning Pest, disease, weed control Precision farming techniques Consumer engagement in food skills CSR - retailer/consumer relationship Optimising resource efficiency

@AntonyJCooke #foodwaste 4. Who is responsible for doing something? Systemic Challenge © 2014 VEX Ventures Limited Source: WRAP (2012)

@AntonyJCooke #foodwaste 4. Who is responsible for doing something? Systemic Challenge Central & local government Scientists & Technologists NGOs Consumers Educators Entrepreneurs Intrapreneurs Design Thinkers © 2014 VEX Ventures Limited Source: WRAP (2012)

@AntonyJCooke #foodwaste YES NO Q: Do you believe the ‘food system’ has an appetite for finding disruptive innovations? © 2014 VEX Ventures Limited

@AntonyJCooke #foodwaste 5. Where can we look for solutions?

@AntonyJCooke #foodwaste 5. Where can we look for solutions? • • • © 2014 VEX Ventures Limited Consumer behaviour is clearly of paramount importance Pre-farm gate losses, handling & storage also key But don’t forget the main reasons for these: • Off-spec product • Demand forecasting • Contractual risk transfer to producers • Monopsony power of major retailers/manufacturers Source: World Resources Institute (2012)

@AntonyJCooke #foodwaste 5. Where can we look for solutions? Influencing consumer behaviour? © 2014 VEX Ventures Limited Source: WRAP (2012)

@AntonyJCooke #foodwaste 5. Where can we look for solutions? Influencing consumer behaviour? © 2014 VEX Ventures Limited Source: WRAP (2012)

@AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #1 Hyper-local © 2014 VEX Ventures Limited

@AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #1 Hyper-local • ! • ! • Most global population growth up to 2050 will be in >1,000 new cities of <1 million people across Asia and Africa These regions have worst challenges with post-harvest losses, transportation and cold chain (c. 76%) Hyperlocal food production - urban/peri-urban farming will be integral to future city design © 2014 VEX Ventures Limited

@AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #1 Hyper-local Tainjin EcoCity, China © 2014 VEX Ventures Limited

@AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #1 Hyper-local © 2014 VEX Ventures Limited Masterplan for Taihu District, Beijing - Harvard Graduate Design School

@AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #1 Hyper-local Aeroponics system - courtesy of Aero Farms Systems LLC © 2014 VEX Ventures Limited

@AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #1 Hyper-local Building Integrated Agriculture (BIA) - renders supplied by A&F © 2014 VEX Ventures Limited

@AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #2 Hyper-connected Swarm Intelligence - Technology now exists to enable millions of individuals to behave intelligently together © 2014 VEX Ventures Limited

@AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #2 Hyper-connected Dabawallahs of Mumbai! Started in 1890 ! 5,000 Dabawallahs - all equal shareholders, all equal earnings ! 3 tiers of organisation - Council, Supervisors and Dabawallahs ! Deliver 400,000 meals every day from homes to workers in city ! 1 error in 1 million meals ! Awarded Six Sigma & ISO9001 Frugal Innovation - Simple systems can also enable many people to behave intelligently together © 2014 VEX Ventures Limited

@AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #2 Hyper-connected Disruptive Distribution & Retail Models - online marketplaces connecting producers & food SMEs with consumers © 2014 VEX Ventures Limited

@AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #2 Hyper-connected From this… © 2014 VEX Ventures Limited …to this?

@AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #3 Hyper-targeted © 2014 VEX Ventures Limited The Internet of Everything - micro sensors everywhere enabling swift, targeted, personalised intelligence - aggregated & open

@AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #3 Hyper-targeted The Internet of Everything - more efficient production & logistics, improved demand forecasting, improved inventory management © 2014 VEX Ventures Limited

@AntonyJCooke #foodwaste 5. Where can we look for solutions? The 3 ‘Hypers’ - #3 Hyper-targeted The Hub of All Things! Takes the Internet of Everything… …and puts it into a marketplace. ! Will deliver personalised digital data, consumer archetyping, multi-sided market platform & trust broker ! ‘Dis-intermediator’ - e.g. enables transfer of data directly between a product & the producer to prompt (or even automate) re-sale ! RCUK research project between Universities of Cambridge, Exeter, Warwick, Nottingham, Edinburgh & UWE www.hubofallthings.wordpress.com © 2014 VEX Ventures Limited

@AntonyJCooke #foodwaste A final thought…

@AntonyJCooke #foodwaste A final thought… Beyond an ‘industrial paradigm’ for food? © 2014 VEX Ventures Limited Source: Brand & Rocchi (2011), Philips Design Paper

@AntonyJCooke #foodwaste A final thought… …or an ‘experience paradigm’ for food? © 2014 VEX Ventures Limited Source: Brand & Rocchi (2011), Philips Design Paper

@AntonyJCooke #foodwaste A final thought… A ‘transformation paradigm’ for food? © 2014 VEX Ventures Limited Source: Brand & Rocchi (2011), Philips Design Paper

@AntonyJCooke #foodwaste YES NO Q: Are you feeling optimistic that solutions can be found to tackle food waste? © 2014 VEX Ventures Limited

@AntonyJCooke #foodwaste Thank you ! ! ! ! Please contact me tcooke@vexventures.com ! ! ! +44(0)845 527 7220 www.vexventures.com ! VEX Ventures Limited | Innovation Centre | University of Exeter | Rennes Drive | EXETER EX4 4RN

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